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Hacking the Unconscious
- Narrado por: Rory Sutherland
- Duración: 4 h y 39 m
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Resumen del Editor
Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
In part one, Marketing, Rory asks why certain ad campaigns, such as Nike's 'Just Do It' and the MND Ice Bucket Challenge, cast such a spell over us. Looking at 10 all-time great campaigns - including Coke's iconic 'Hilltop' ad, Dove's 'Campaign for Real Beauty' and De Beers' 'A Diamond Is Forever' - he discusses their success with the creative minds that conceived them.
Along the way, he ponders the allure of altruism, asks whether ads can be art, considers what 'Big Data' means for the future of marketing and shows how a powerful health campaign transformed attitudes, and saved lives.
Part two, Thought Cages, sees Rory confounding conventional wisdom with his intriguing, subversive and controversial concepts. Is education always a good thing? Would we be better off selecting our MPs by lottery? Plus, he looks at the dilemma the NHS faces - to be successful, or to be loved; speculates if we're really as rational as we think; exposes the fallacy of market research; shows how businesses play on our susceptibility to commitment; and wonders whether online retail will ever replicate the magic of the traditional shopping experience.
As he explores how 'psycho-logic', behavioural quirks and mind hacks could drive change, he formulates a magical series of radical ideas that may provide new solutions to society's problems.
Contributors include novelist Fay Weldon; onetime CEO of Cambridge Analytica, Alexander Nix; New York Times best-selling author Bryan Caplan; MP Jess Philips and Nassim Nicholas Taleb, statistician and author of The Black Swan.
Presented by Rory Sutherland
Produced by Steven Rajam and Michael Surcombe
Hacking the Unconscious
Featuring: Shelina Janmohamed, Steve Henry, Roger Greenaway, Nicola Raihani, Sara Pascoe, Geoffrey Miller, Daryl Fielding, J Courtney Sullivan, Fay Weldon, Scott Bedbury, Liz Dolan, Byron Sharp, Alexander Nix, Nick Hall, Lord Norman Fowler, Sammy Harari, Sir Nick Partridge, Jacqueline Gold, Jennifer Jacquet, Matt Brosnan
First broadcast on BBC Radio 4, 1-12 May 2017
Thought Cages
Featuring: Natalie Perera, Bryan Caplan, Nicholas Gruen, Jess Philips, Diana Fleischman, Nassim Nicholas Taleb, Helena Cronin, Dave Trott, Ben Page, Nichola Raihani, Robin Hanson, Oliver Payne, Natalie Nahai, Leigh Caldwell, Jonathan Haidt, Owain Service, Sue Benson, Dan Ariely, Katherine Lewis, David Dalziel
First broadcast on BBC Radio 4, 19-30 November 2018
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Black girls and women disappear every day, but not without a trace. Join actress and activist Erika Alexander in a neo-noir, true crime drama as she searches for Tamika Huston, a 24-year-old Black woman from Spartanburg, SC who went missing in 2004. Her case became a rallying cry for other missing Black women in America and led to a growing demand to expose a system that ignores missing girls and women of color.
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Cynical conflation of two tragedies
- De Buretto en 03-26-22
De: Erika Alexander, y otros
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The Mastery of Self
- A Toltec Guide to Personal Freedom
- De: Don Miguel Ruiz Jr.
- Narrado por: Charlie Varon
- Duración: 3 h y 30 m
- Versión completa
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The ancient Toltecs believed that life, as we perceive it, is a dream. We each live in our own personal dream, and these come together to form the dream of the planet, or the world in which we live. Problems arise when our perception of the dream becomes clouded with negativity, drama, and judgment (of ourselves and others), because it's in these moments of suffering that we have forgotten that we are the architects of our own reality and we have the power to change our dream if we choose.
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listen.. .then listen again
- De Casiano en 12-22-16
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MOVE: The Untold Story of an American Tragedy
- De: Curtis Bryant, Kevin Arbouet
- Narrado por: Tariq Trotter
- Duración: 5 h y 19 m
- Grabación Original
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This searing audio documentary brings listeners deep inside the unforgettable story of MOVE, gaining unprecedented access to surviving MOVE members, elected officials from the era, eyewitnesses, and historians to create an indelible portrait of an American tragedy.
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Balanced Examination of History
- De James Peacock en 08-14-24
De: Curtis Bryant, y otros
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Complexity
- The Emerging Science at the Edge of Order and Chaos
- De: M. Mitchell Waldrop
- Narrado por: Mikael Naramore
- Duración: 17 h y 8 m
- Versión completa
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In a rarified world of scientific research, a revolution has been brewing. Its activists are not anarchists, but rather Nobel Laureates in physics and economics and pony-tailed graduates, mathematicians, and computer scientists from all over the world. They have formed an iconoclastic think-tank and their radical idea is to create a new science: complexity. They want to know how a primordial soup of simple molecules managed to turn itself into the first living cell--and what the origin of life some four billion years ago can tell us about the process of technological innovation today.
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You won't learn anything you didn't know
- De Dennis E. Alwine en 12-26-20
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Mythology: Mega Collection
- Classic Stories from the Greek, Celtic, Norse, Japanese, Hindu, Chinese, Mesopotamian and Egyptian Mythology
- De: Scott Lewis
- Narrado por: Madison Niederhauser, Oliver Hunt
- Duración: 31 h y 37 m
- Versión completa
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Do you know how many wives Zeus had? Or how the famous Trojan War was caused by one beautiful lady? Or how Thor got his hammer? Give your imagination a real treat. This Mega Mythology Collection of eight audiobooks is for you....
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An interesting set of introductions.
- De Kevin Potter en 05-30-19
De: Scott Lewis
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Great Figures of Latino Heritage
- De: The Great Courses, Khristin Montes
- Narrado por: Khristin Montes
- Duración: 2 h y 41 m
- Grabación Original
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The history of Latino culture in the Americas is much bigger and broader than we often realize. In this place, where the Old World and the New clashed and merged in spectacular fashion over the course of several centuries, we see a microcosm of world history with all its facets and complexities. In the six lectures of Great Figures of Latino History, art historian and anthropologist Dr. Khristin Montes will introduce you to many of the people that have shaped Latino culture and identity on scales both global and local.
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great historical facts
- De yesenia ortega en 09-27-24
De: The Great Courses, y otros
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The Autobiography of Malcolm X
- As Told to Alex Haley
- De: Malcolm X, Alex Haley
- Narrado por: Laurence Fishburne
- Duración: 16 h y 52 m
- Versión completa
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Experience a bold take on this classic autobiography as it’s performed by Oscar-nominated Laurence Fishburne. In this searing classic autobiography, originally published in 1965, Malcolm X, the Muslim leader, firebrand, and Black empowerment activist, tells the extraordinary story of his life and the growth of the Human Rights movement. His fascinating perspective on the lies and limitations of the American dream and the inherent racism in a society that denies its non-White citizens the opportunity to dream, gives extraordinary insight into the most urgent issues of our own time.
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it's Nearly perfect
- De Kerry en 09-16-20
De: Malcolm X, y otros
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I Thought It Was Just Me (but it isn’t)
- Telling the Truth about Perfectionism, Inadequacy, and Power
- De: Brené Brown
- Narrado por: Lauren Fortgang
- Duración: 10 h y 44 m
- Versión completa
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Based on seven years of ground-breaking research and hundreds of interviews, I Thought It Was Just Me shines a long-overdue light on an important truth: Our imperfections are what connect us to each other and to our humanity. Our vulnerabilities are not weaknesses; they are powerful reminders to keep our hearts and minds open to the reality that we're all in this together.
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I'm sure its great if you are a mother ....
- De Leslie A Hill en 08-09-11
De: Brené Brown
Las personas que vieron esto también vieron...
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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Narración:
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Historia
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
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General
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Narración:
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Historia
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
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General
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Narración:
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Historia
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
- Versión completa
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General
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Narración:
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Historia
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
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The Basic Laws of Human Stupidity
- De: Carlo M. Cipolla, Nassim Nicholas Taleb - foreword
- Narrado por: Paul Boehmer
- Duración: 54 m
- Versión completa
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General
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Narración:
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Historia
Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.
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What do you have to loose?
- De Andres en 04-06-21
De: Carlo M. Cipolla, y otros
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Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- De: Richard H. Thaler, Cass R. Sunstein
- Narrado por: Sean Pratt
- Duración: 11 h y 33 m
- Versión completa
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General
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Narración:
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Historia
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
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Doesn’t include a Pdf of the images the book calls out
- De John O'Connell en 08-03-21
De: Richard H. Thaler, y otros
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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General
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Narración:
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Historia
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
-
One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
-
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
-
The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
-
-
Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
- Versión completa
-
General
-
Narración:
-
Historia
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
-
Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
-
The Basic Laws of Human Stupidity
- De: Carlo M. Cipolla, Nassim Nicholas Taleb - foreword
- Narrado por: Paul Boehmer
- Duración: 54 m
- Versión completa
-
General
-
Narración:
-
Historia
Throughout history, a powerful force has hindered the growth of human welfare and happiness. It is more powerful than the Mafia or the military. It has global catastrophic effects and can be found anywhere from the world's most powerful boardrooms to your local bar. It is human stupidity. Carlo M. Cipolla, noted professor of economic history at the UC Berkeley, created this vitally important book in order to detect and neutralize its threat.
-
-
What do you have to loose?
- De Andres en 04-06-21
De: Carlo M. Cipolla, y otros
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- De: Richard H. Thaler, Cass R. Sunstein
- Narrado por: Sean Pratt
- Duración: 11 h y 33 m
- Versión completa
-
General
-
Narración:
-
Historia
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
-
Doesn’t include a Pdf of the images the book calls out
- De John O'Connell en 08-03-21
De: Richard H. Thaler, y otros
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Social Chemistry
- Decoding the Patterns of Human Connection
- De: Marissa King
- Narrado por: Brittany Pressley
- Duración: 8 h y 13 m
- Versión completa
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General
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Narración:
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Historia
Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives.
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Just a collection of facts
- De Kevin Richardson en 02-10-21
De: Marissa King
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 7 h y 22 m
- Versión completa
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General
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Historia
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
- De William Stanger en 02-24-09
De: Dan Ariely
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Noise
- A Flaw in Human Judgment
- De: Daniel Kahneman, Olivier Sibony, Cass R. Sunstein
- Narrado por: Jonathan Todd Ross
- Duración: 13 h y 28 m
- Versión completa
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Historia
From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.
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Disappointing
- De Z28 en 05-31-21
De: Daniel Kahneman, y otros
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
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Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara
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Thinking in Bets
- Making Smarter Decisions When You Don't Have All the Facts
- De: Annie Duke
- Narrado por: Annie Duke
- Duración: 6 h y 50 m
- Versión completa
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In Super Bowl XLIX, Seahawks coach Pete Carroll made one of the most controversial calls in football history: With 26 seconds remaining, and trailing by four at the Patriots' one-yard line, he called for a pass instead of a handing off to his star running back. The pass was intercepted, and the Seahawks lost. Critics called it the dumbest play in history. But was the call really that bad? Or did Carroll actually make a great move that was ruined by bad luck? Even the best decision doesn't yield the best outcome every time.
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Wasn't For Me
- De ❤️One.Crazy&Cool.Family❤️ en 09-04-18
De: Annie Duke
Lo que los oyentes dicen sobre Hacking the Unconscious
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Adam Brown
- 04-13-21
It’s Rory Sutherland. So, almost perfect as always.
This is basically a repackaging of Sutherland’s BBC Radio series from a few years back. In this format, though, it’s super accessible. Much of the content —not all — is covered in his book Alchemy, but the thing about Rory is that his knowledge is so dense, receiving the info again is always a treat.
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- wflmw
- 11-17-22
loved Alchemy, hoping for more insights....
this is interesting on its own. however, if you enjoyed Alchemy already and you are looking for more magic from Rory Southerland, look elsewhere.
t
only disappointed in this book because I enjoyed Alchemy so much.
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- Rurik McKaiser
- 04-21-21
Great Content
I love the work of Rory Sutherland. The insights in this podcast series is really great.
I would not have marketed and branded this fine product as an "audio book". Maybe it should have been called a "podcast series" or some new name for a audio product of this nature.
Definitely worth "reading" / "processing"
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- Dumitrita
- 09-02-23
Don't bother if you listed to Alchemy
A watered down version of Alchemy. I regret spending my audible credit on it. Alchemy is amazing, this is redundant.
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esto le resultó útil a 1 persona
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- Guy Gouldavis
- 01-03-22
A spirited quick tour, more depth needed
This is a fun introduction to basic examples of behavioral economics and cognitive biases in the world of advertising and marketing. Well narrated with good interviews with some interesting people. But for those who have some familiarity with the basic concepts, this will seem a little light. The stories are engaging and reference highly familiar brands that makes its highly relatable material.
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- Bubba
- 04-27-24
This isn’t a book
I love Rory Sutherland, but this is just a replay of some BBC radio interviews or something. It’s mostly other random people talking about god knows what.
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