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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
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Resumen del Editor
The compelling new book by Richard Shotton, author of The Choice Factory.
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription.
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today–and shows how any business can take advantage of these to win customers, retain customers, and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns, and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit–and much, much more.
You simply cannot afford to miss The Illusion of Choice.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Historia
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
De: Roger Dooley
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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Happiness Is a Choice You Make
- Lessons from a Year Among the Oldest Old
- De: John Leland
- Narrado por: Robert Petkoff
- Duración: 6 h y 54 m
- Versión completa
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In 2015, the award-winning New York Times journalist John Leland set out to meet some of the city's oldest inhabitants for a series on America's fastest-growing age group: those over 85. Leland was at a crossroads in his own life. His marriage had fallen apart, and, at 55, he was alone for the first time. He was also caring for his elderly mother, whose main desire was to die. He understood aging, like many of us do, as nothing more than the relentless deterioration of body, mind, and quality of life.
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Substantive and inspiring
- De Lili en 02-19-18
De: John Leland
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The Choice Factory
- 25 Behavioural Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 5 h y 1 m
- Versión completa
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
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Concise & Precise!
- De Mohamed Anwar en 01-20-20
De: Richard Shotton
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Imperfect Courage
- Live a Life of Purpose by Leaving Comfort and Going Scared
- De: Jessica Honegger
- Narrado por: Jessica Honegger
- Duración: 7 h y 24 m
- Versión completa
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In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. Years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was personal: to fund the adoption of her Rwandan son by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. She teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker and saw the meaningful impact Noonday brought to Jalia's community.
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Too Church for me
- De Just a mom en 03-31-19
De: Jessica Honegger
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
- Versión completa
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- De: Roger Dooley
- Narrado por: Mark Ashby
- Duración: 7 h y 14 m
- Versión completa
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General
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Historia
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Annoying guy cheap narration destroyed book
- De pavlos elenis en 01-19-21
De: Roger Dooley
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- De: Phil P. Barden
- Narrado por: Graham Mack
- Duración: 9 h y 52 m
- Versión completa
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General
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Narración:
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Historia
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- De Sebastian Antony en 05-22-24
De: Phil P. Barden
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Happiness Is a Choice You Make
- Lessons from a Year Among the Oldest Old
- De: John Leland
- Narrado por: Robert Petkoff
- Duración: 6 h y 54 m
- Versión completa
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General
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Narración:
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Historia
In 2015, the award-winning New York Times journalist John Leland set out to meet some of the city's oldest inhabitants for a series on America's fastest-growing age group: those over 85. Leland was at a crossroads in his own life. His marriage had fallen apart, and, at 55, he was alone for the first time. He was also caring for his elderly mother, whose main desire was to die. He understood aging, like many of us do, as nothing more than the relentless deterioration of body, mind, and quality of life.
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Substantive and inspiring
- De Lili en 02-19-18
De: John Leland
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Ready to Be a Thought Leader?
- How to Increase Your Influence, Impact, and Success
- De: Denise Brosseau, Guy Kawasaki - foreword
- Narrado por: Kristin Kalbli, Vince Canlas
- Duración: 7 h y 29 m
- Versión completa
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Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau tells listeners how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.
De: Denise Brosseau, y otros
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Came with the Frame
- Aron Beauregard's Morbid Curiosities, Book 1
- De: Aron Beauregard
- Narrado por: Lila Kerry
- Duración: 2 h y 2 m
- Versión completa
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Art or atrocity? Francisco Booth is an infamous photographer known for pushing boundaries, yet it’s only the boundaries he pushes away from the public eye that satisfy his macabre appetite. But when he’s gifted an antique picture frame that contains a strange stock photo, Francisco’s life is suddenly turned upside down. Each time he looks at the picture, he sees something different. As the world around him grows more frightening and absurd, he finds himself questioning his sanity. Will the beautiful woman in the frame become his ultimate prize or the instrument of his undoing?
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calling1
- De Calling 1 en 02-08-24
De: Aron Beauregard
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- De: Melina Palmer
- Narrado por: Rachel Perry
- Duración: 8 h y 12 m
- Versión completa
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Great tips and insights
- De L. Peterson en 07-31-24
De: Melina Palmer
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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The Learning Game
- Teaching Kids to Think for Themselves, Embrace Challenge, and Love Learning
- De: Ana Lorena Fábrega
- Narrado por: Ana Lorena Fábrega
- Duración: 4 h y 30 m
- Versión completa
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We trust the school system to prepare our kids for the future. We get excited when they get good grades, or disappointed if they don’t. But we rarely stop to question whether school is teaching our children the right things in the right way.
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Great cause, clear narrative, well researched
- De Swanand Pagnis en 06-04-24
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The Influential Mind
- What the Brain Reveals About Our Power to Change Others
- De: Tali Sharot
- Narrado por: Xe Sands
- Duración: 5 h y 24 m
- Versión completa
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In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.
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Disappointing
- De T. Moore en 09-28-17
De: Tali Sharot
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Stress-Proof
- The Scientific Solution to Protect Your Brain and Body - and Be More Resilient Every Day
- De: Mithu Storoni
- Narrado por: Katharine Lee McEwan
- Duración: 6 h y 15 m
- Versión completa
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This practical and groundbreaking guide reveals seven paths to fighting the effects of stress - to strengthen our natural defenses so that our minds remain sharp, and our bodies resilient, no matter what life throws at us. Each chapter examines a common stress agent - including inflammation, an out-of-sync body clock, cortisol levels, and emotional triggers - and presents simple ways to minimize its harmful effects with changes in diet, exercise, and other daily habits - including surprising hacks involving music, eye movements, body temperature, daily routine, and more.
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Simply the best book I have ever read on stress!
- De Jessica Battista en 02-06-18
De: Mithu Storoni
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- De: Christophe Morin PhD, Patrick Renvoise
- Narrado por: Christopher Price
- Duración: 10 h y 12 m
- Versión completa
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Not about persuasion
- De Paul Kersey en 03-12-21
De: Christophe Morin PhD, y otros
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The Hidden Half
- The Unseen Forces That Influence Everything
- De: Michael Blastland
- Narrado por: Kris Dyer
- Duración: 8 h y 26 m
- Versión completa
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Why does one smoker die of lung cancer but another live to 100? The answer is "The Hidden Half" - those random, unknowable variables that mess up our attempts to comprehend the world.
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I learned nothing.
- De Trebla en 01-27-22
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Focus
- The Hidden Driver of Excellence
- De: Daniel Goleman
- Narrado por: Daniel Goleman
- Duración: 8 h y 8 m
- Versión completa
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Combining cutting-edge research with practical findings, Focus delves into the science of attention in all its varieties, presenting a long overdue discussion of this little-noticed and under-rated mental asset. In an era of unstoppable distractions, Goleman persuasively argues that now more than ever we must learn to sharpen focus if we are to survive in a complex world.
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Don't let the authors narrate their own books!
- De Danny M. en 11-17-13
De: Daniel Goleman
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Emotional Design
- Why We Love (or Hate) Everyday Things
- De: Don Norman
- Narrado por: George Newbern
- Duración: 7 h y 23 m
- Versión completa
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
De: Don Norman
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Everybody Lies
- Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
- De: Seth Stephens-Davidowitz, Steven Pinker - foreword
- Narrado por: Timothy Andrés Pabon
- Duración: 7 h y 39 m
- Versión completa
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By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.
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Leave out the politics please
- De Shane Hampson en 02-20-20
De: Seth Stephens-Davidowitz, y otros
Lo que los oyentes dicen sobre The Illusion of Choice
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Teej
- 04-04-23
Supported by data
It was an excellent listen with a lot of good information. The author did a great job of presenting what on the surface seem like conflicting ideas but introduces data to help explain the nuances and application. I’m not a marketer but I learned a few things from this book.
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- Anonymous User
- 06-14-23
Insightful
This book contains a good collection of seemingly forgotten tips and tricks for marketing that can pretty easily be applied to other fields.
The reasons why these methods are effective are only explored at a surface level which is unfortunate but does not detract from the book too much.
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- AmazonShopper214
- 08-31-23
Where is the accompanying PDF? It is not in the audible app!
Where is the accompanying PDF? It is not in the audible app. Very annoying Amazon!!!!
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esto le resultó útil a 1 persona
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- AJ Rollsy
- 05-01-23
Why everyone needs to read (or listen) to this book
The way that we make choices, and the way that we want to encourage others to make certain choices, is something that we largely do on autopilot countless times every day.
In this fascinating book, Richard Shotton does an informative and entertaining job of describing the psychology behind some of the most important quirks of human thinking that relate to choice making.
If you’re in business, or lead people (or want to), this is a super handy guide. I’ve liked it so much that I’ve bought the audiobook to listen to while traveling, and also the paperback to make notes in and go back to.
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- T J
- 02-28-24
Not much to say
Well, I haven’t much to say about this book other than it wasn’t down my alley and for me it was a waste of money.
However it might be worthwhile for small business owners or people who are new into promotion.
*this review is placed on multiple platforms
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