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How to Be a Great Salesperson...By Monday Morning!
- Narrado por: David R. Cook
- Duración: 2 h y 18 m
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Resumen del Editor
Read the reviews. Read the table of contents. If you are looking for ways to increase your sales, you have found THE AUDIOBOOK you are looking for. Period!
After listening to this audiobook, you will learn:
- How to build a 'burning desire' within your customers for your products and services
- How to create urgency: Reasons for your customers to purchase now
- Shorten your sales cycle
- Trial close
- Assumptive close
- Takeaway close
- Third-Party close
- Why asking open-ended questions is such an effective strategy
- The importance of enthusiasm and benefits
- How to schedule your follow up calls/meetings, so you are in control of your sale
- How to know when to stop selling, and start closing your sale
- Plus, much more
Sales managers:
There are many closing techniques in this book your sales reps can start using immediately to increase their sales. Sales managers are ordering books for their entire team, with proven results!
Who this book is for:
- Seasoned salespeople and new salespeople - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher, or a way to improve themselves.
- New salespeople - You have just stumbled onto a gem of a sales book that will move you years ahead in your sales knowledge. Everyone will wonder where you learned all of your new sales closing skills.
- Small business owners - This book will teach you how to sell your products and services. Not demonstrate your products and services, but sell your products and services. There is a big difference between demonstrating and selling, which is explained to you in the book.
- Large business owners - Get this book for all of your reps, if you want them to increase their sales.
- Colleges or universities - If you want your business students to learn how to sell, then this sales book should be mandatory. Mandatory sales training.
If you want to increases your sales and enhance your life, read this audiobook!
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Much Too General to Be Useful
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De: Stephanie Palmer
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How to Master the Art of Selling Financial Services
- De: Tom Hopkins
- Narrado por: Tom Hopkins
- Duración: 3 h y 48 m
- Versión completa
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Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.
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better stuff for free on YouTube from
- De milos Vranic en 08-10-17
De: Tom Hopkins
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You Lost Him at Hello
- From Dating to 'I Do': Secret Strategies from One of America’s Top Dating Coaches
- De: Jess McCann
- Narrado por: Julia Farhat
- Duración: 7 h y 35 m
- Versión completa
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She used to make the same mistakes we've all made with men - until she realized that the winning formula to attracting the right guy lay in skills she already had. As a successful saleswoman, Jess has practiced the techniques in promoting a product, finding the right approach, making the pitch, and closing deal after deal. Once she started to apply these same techniques to the dating scene, her love life made a complete 180, and she found herself with more interested men than she knew what to do with.
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great book
- De Barbara en 04-24-13
De: Jess McCann
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The Mackay MBA of Selling in The Real World
- De: Harvey Mackay
- Narrado por: Tim Wheeler
- Duración: 8 h y 34 m
- Versión completa
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- De Eric en 12-12-11
De: Harvey Mackay
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The Power of Being Yourself
- A Game Plan for Success by Putting Passion into Your Life and Work
- De: Joe Plumeri
- Narrado por: Joe Plumeri, Joseph A. Califano Jr.
- Duración: 4 h y 48 m
- Versión completa
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Everyone imagines top CEOs as larger-than-life figures who do things no one else could. But deep down every good business leader is an everyman who combines vision and high energy with the ability to connect with all types of people and learn from them
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Go Play in Traffic!
- De Teri Gasper en 01-03-18
De: Joe Plumeri
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Magic Words
- The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence
- De: Tim David
- Narrado por: Walter Dixon
- Duración: 3 h y 26 m
- Versión completa
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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement - skills that are also effective in the workplace. By applying seven "magic" words in a business setting, David offers tools for effective and persuasive communication.
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Very essential
- De Gerardo A Dada en 01-21-16
De: Tim David
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The Power of Nice
- How to Conquer the Business World with Kindness
- De: Linda Kaplan Thaler, Robin Koval
- Narrado por: Linda Kaplan Thaler, Robin Koval
- Duración: 2 h y 58 m
- Versión completa
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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For selected audiences
- De Coach Brock en 10-15-07
De: Linda Kaplan Thaler, y otros
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The Hypnotic Salesman
- Subliminal Sales Techniques
- De: Craig Beck
- Narrado por: Craig Beck
- Duración: 33 m
- Versión resumida
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General
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The Hypnotic Salesman is the culmination of over a decade of research into why some people seem to be able to sell anything to anyone and in doing so attract into their lives absolutely anything they desire. On this short audio course you will learn truly amazing persuasion skills and techniques to get what you want, everyday and with anyone.Learn about the power of emotional trigger words, and how you can make people feel not just listen.
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Great Author! VERY BAD BOOK!!!!!
- De Rudy en 12-19-11
De: Craig Beck
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
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ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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Outstanding
- De Lance Lawshe en 06-27-24
De: Mike Michalowicz
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- De: Mark Cuban
- Narrado por: Charles Constant
- Duración: 2 h y 8 m
- Versión completa
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Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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Short and precise.
- De Mariam en 04-27-15
De: Mark Cuban
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Ditch the Pitch
- De: Steve Yastrow
- Narrado por: Steve Yastrow
- Duración: 3 h y 41 m
- Versión completa
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General
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- De Jeff Gibbard en 01-09-21
De: Steve Yastrow
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Secrets of a Master Closer
- A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere
- De: Mike Kaplan
- Narrado por: Michael Pauley
- Duración: 4 h y 8 m
- Versión completa
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General
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Narración:
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Historia
If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.
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Doesn't cut it.
- De Anonymous Buyer en 05-24-16
De: Mike Kaplan
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- De: Jordan Belfort
- Narrado por: Jordan Belfort
- Duración: 7 h y 48 m
- Versión completa
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General
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Narración:
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Historia
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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I can’t believe he wrote this book
- De Brett Ritchison en 10-04-17
De: Jordan Belfort
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- De: Brian Tracy
- Narrado por: Brian Tracy
- Duración: 6 h y 18 m
- Versión completa
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General
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Narración:
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Historia
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- De DAVID en 03-09-14
De: Brian Tracy
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How to Persuade and Get Paid
- The Sales Workshop for Everyone
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 4 h y 39 m
- Versión completa
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General
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Narración:
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Historia
How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.
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How to Win Friends & Influence People for the Modern Age
- De Bryan Eisenberg en 02-11-19
De: Phil M. Jones
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Sales Pitch
- How to Craft a Story to Stand Out and Win
- De: April Dunford
- Narrado por: April Dunford
- Duración: 2 h y 57 m
- Versión completa
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General
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Narración:
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Historia
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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Outstanding
- De Levi & Betty en 09-20-24
De: April Dunford
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
- Versión completa
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General
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Narración:
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Historia
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
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Secrets of a Master Closer
- A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere
- De: Mike Kaplan
- Narrado por: Michael Pauley
- Duración: 4 h y 8 m
- Versión completa
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General
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Narración:
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Historia
If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.
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Doesn't cut it.
- De Anonymous Buyer en 05-24-16
De: Mike Kaplan
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Way of the Wolf
- Straight Line Selling: Master the Art of Persuasion, Influence, and Success
- De: Jordan Belfort
- Narrado por: Jordan Belfort
- Duración: 7 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
For the first time ever, Jordan Belfort opens his playbook and gives listeners access to his exclusive step-by-step system - the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now, this revolutionary program was available only through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of listeners, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth.
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I can’t believe he wrote this book
- De Brett Ritchison en 10-04-17
De: Jordan Belfort
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The Psychology of Selling
- Increase Your Sales Faster and Easier Than You Ever Thought Possible
- De: Brian Tracy
- Narrado por: Brian Tracy
- Duración: 6 h y 18 m
- Versión completa
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General
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Narración:
-
Historia
Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.
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multiple sound defects, sounds like in barrel
- De DAVID en 03-09-14
De: Brian Tracy
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How to Persuade and Get Paid
- The Sales Workshop for Everyone
- De: Phil M. Jones
- Narrado por: Phil M. Jones
- Duración: 4 h y 39 m
- Versión completa
-
General
-
Narración:
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Historia
How to Persuade and Get Paid is a sales training program that combines information and entertainment to teach you exactly what it takes to create success in today’s challenging marketplace.
-
-
How to Win Friends & Influence People for the Modern Age
- De Bryan Eisenberg en 02-11-19
De: Phil M. Jones
-
Sales Pitch
- How to Craft a Story to Stand Out and Win
- De: April Dunford
- Narrado por: April Dunford
- Duración: 2 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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Outstanding
- De Levi & Betty en 09-20-24
De: April Dunford
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
- Versión completa
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General
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Narración:
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Historia
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
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Ninja Selling
- Subtle Skills. Big Results.
- De: Larry Kendall
- Narrado por: Larry Kendall, Brandon Arthur
- Duración: 8 h y 6 m
- Versión completa
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Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.
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Ready for life change?
- De The1realtor en 04-29-20
De: Larry Kendall
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Listen to Sell
- How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
- De: Mike Esterday, Derek Roberts
- Narrado por: Mike Esterday, Derek Roberts
- Duración: 5 h y 5 m
- Versión completa
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You can’t sell without listening to your customers—and yourself. In Listen to Sell, sales coaches Mike Esterday and Derek Roberts draw on their decades of industry experience to reveal the conversations, mindset, and skillset needed to amplify your sales confidence and bring purpose back to your customer relationships. With self-analysis exercises and customized strategies, you’ll learn how your mindset—which encompasses your attitude, what you believe about yourself, and the confidence you have to succeed—is the foundation of top sales performance.
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Clear and concise
- De D Scott Dickson en 03-06-24
De: Mike Esterday, y otros
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Smart Calling, 3rd Edition
- Eliminate the Fear, Failure, and Rejection from Cold Calling
- De: Art Sobczak
- Narrado por: Art Sobczak
- Duración: 9 h y 42 m
- Versión completa
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In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.
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best book you can buy if you're in Sales
- De Memić en 09-03-20
De: Art Sobczak
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Hook Point
- How to Stand Out in a 3-Second World
- De: Brendan Kane
- Narrado por: Brendan Kane
- Duración: 8 h y 11 m
- Versión completa
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Brendan Kane, a thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount and Viacom, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whatever you’re promoting, this book is the essential guide for making it in our three-second world.
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90 min in - too much fluff
- De Anonymous User en 11-17-20
De: Brendan Kane
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Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- De: Jeb Blount, Mark Hunter - foreword by
- Narrado por: Jeb Blount
- Duración: 5 h y 53 m
- Versión completa
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General
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Historia
Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.
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A Chapter In Fanatical Prospecting
- De Tshepo en 05-22-20
De: Jeb Blount, y otros
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How I Raised Myself from Failure to Success in Selling
- De: Frank Bettger
- Narrado por: Arthur Morey
- Duración: 6 h y 15 m
- Versión completa
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When Frank Bettger was 29, he was a failed insurance salesman. By the time he was 40, he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest-paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected.
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A True Classic
- De Kindle Customer en 12-30-16
De: Frank Bettger
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The Sales Development Playbook
- Build Repeatable Pipeline and Accelerate Growth with Inside Sales
- De: Trish Bertuzzi
- Narrado por: Gary Tiedemann
- Duración: 5 h y 58 m
- Versión completa
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General
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This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.
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Amazing tips for new SDR Managers and Sales Exec
- De Amazon Customer en 12-21-18
De: Trish Bertuzzi
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- De: Jeb Blount
- Narrado por: Jeb Blount
- Duración: 9 h y 2 m
- Versión completa
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General
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Historia
The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.
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Effective Approach to EQ Sales Mastery
- De Joe en 07-20-17
De: Jeb Blount
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The Secrets of Closing the Sale
- Included Bonus: Selling with Emotional Logic
- De: Zig Ziglar, Tom Ziglar
- Narrado por: Zig Ziglar, Tom Ziglar
- Duración: 17 h y 1 m
- Grabación Original
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General
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Historia
Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
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Zig Ziglar debunks all the myths holding you back from closing the sale
- De Steph Earley en 08-01-16
De: Zig Ziglar, y otros
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
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Historia
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
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SPIN Selling
- De: Neil Rackham
- Narrado por: Eli Woods
- Duración: 6 h y 12 m
- Versión completa
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Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is a must-listen for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one-million-dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.
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Sales and Science
- De Joe A Snyder III en 10-27-21
De: Neil Rackham
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- De: Derek Borthwick
- Narrado por: Derek Borthwick
- Duración: 6 h y 13 m
- Versión completa
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.
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Communication Empowerment
- De Fascinated Reader en 04-26-22
De: Derek Borthwick
Lo que los oyentes dicen sobre How to Be a Great Salesperson...By Monday Morning!
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Anonymous User
- 11-22-22
Entertaining
This was great to listen to ! It was informative, uplifting and very entertaining ! I highly recommend it.
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- Nashscoop09
- 12-13-18
Awesome tips and techniques.
Really helped increase my sales. Made me change my sales pitch and thrive with customers.
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- Ramona
- 11-02-23
Great audio!
This is a great audiobook! It’s well spoken and easy to follow step-by-step. This is a must listen.
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- Blake
- 08-10-20
Some counterintuitive strategies
All pragmatic and actionable. Not very long considering the topic, certainly packed with nothing but quality suggestions and insight. Happy I came across this book.
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- Edward
- 07-21-22
Must read for anyone in sales!
This book makes a great addition to anyone's collection who works in sales! I've been in retail and services for over 20 years and the techniques I have learned are outlined, expanded upon and presented in an efficient and easy to consume way in this book. I'll be sending this to all of my past leaders and. sales mentors for sure.
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- A. B. David
- 01-28-21
Thank you for putting such a great book together
I have been in the industry for many years and this is the only book that puts it all together so simple and in a fun way with so much enthusiasm and passion. I found the writer on TikTok and glad I did.
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- A. Simon
- 05-03-21
Great, thought provoking sales inspiration
I bought this audio book to learn and increase my customer sales and satisfactions. I was truly thrilled with the candid explanations and debunking of myths that usually bogs down most sales professionals. A great tool for training new and established sales forces. Straightforward information directly from the author which will enhance anyone selling in this new economy!
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- John
- 03-08-19
good ideas even for Veterans, def reccomend to all
good ideas even for Veterans or beginners alike. quick and easy listen with action items.
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- Hammer's Family
- 09-07-22
Great introduction
I started a job in sales with no training or experience. I was completely lost and had no clue where to start.
This book was a Godsend.
It’s not filled with motivational catchphrases, but practical information and techniques you can use immediately to become a better salesperson.
I highly recommend it.
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- Kamran Sultan
- 09-19-24
Short Practical and Uplifting
I loved the book because it’s short, very practical and uplifting. The author speaks to without giving you unnecessary details in a very direct to the point manner. Yes chapters are small BUT very useful. It’s one of those books that when you get them, you listen to them and re-listen to again and again. Highly recommend it, specifically to new sales people.
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