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Market Like a Human
- Narrado por: Dustin Brackett
- Duración: 2 h y 47 m
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Resumen del Editor
How many times have you thought about your marketing or sales efforts and focused on the quantity of leads? It happens in almost every organization.
This book is not about how you can generate a million new leads or how to make an extra million dollars. It’s about how you can become a better marketer for your audience. How you can be more effective in all your marketing through a human-centric approach. It’s about understanding that regardless of who your prospects, leads, and customers are, they’re people–and people respond to human interactions and helpful information.
To win today, businesses need to make the shift to treat prospects, leads, and customers like humans.
Regardless of whether you market B2B or B2C, you're really marketing business to human.
Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.
Our consumers don't just want it, they expect it.
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Historia
Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his "Seven Work Smarter Practices" that can be applied by anyone looking to maximize their time and performance. Each of Hansen's seven practices is highlighted by inspiring stories from individuals in his comprehensive study.
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Do less but obsess
- De A. Yoshida en 10-24-18
De: Morten Hansen
Lo que los oyentes dicen sobre Market Like a Human
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- Dani Carlo
- 03-08-24
First hand insights paired with actionable tools
Loved this read (or should I say listen?) Tons of clear and actionable insights without the fluff. Dustin did a great job pairing his storytelling with tools and resources that could be put into action immediately.
10/10 No Notes
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