Restaurant & Bar Marketing
The No Bulls#it Guide to Improving Guest Counts
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Restaurant & Bar Marketing
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Narrado por:
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Erik Shellenberger
Acerca de esta escucha
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
©2018 Erik Shellenberger (P)2019 Erik ShellenbergerLos oyentes también disfrutaron...
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 238
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Narración:4.5 out of 5 stars 201
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Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
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General4.5 out of 5 stars 72
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Narración:4.5 out of 5 stars 66
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Historia4.5 out of 5 stars 66
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- De Lance Lawshe en 06-27-24
De: Mike Michalowicz
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,121
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Narración:5 out of 5 stars 900
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Historia5 out of 5 stars 896
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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1 out of 5 stars
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ABRIDGED VERSION!?
- De Gregg Strader en 02-19-18
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Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
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3 out of 5 stars
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Useful but not mind blowing
- De Esteban en 09-24-22
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The New Restaurant Manager
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
The New Restaurant Manager is for new managers who want to avoid the mistakes that most beginning managers make. This refreshing how-to guide is written in a practical, down-to-earth style, like having coffee with your mentor.
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5 out of 5 stars
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Great book
- De Maria Dzhugdanova en 07-03-23
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
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Narración:4.5 out of 5 stars 78
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Historia4.5 out of 5 stars 78
Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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5 out of 5 stars
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great book
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General4.5 out of 5 stars 16
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Narración:4.5 out of 5 stars 13
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Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
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4 out of 5 stars
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General4.5 out of 5 stars 544
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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4 out of 5 stars
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Wish Jon was the narrator!!
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 47
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Historia4.5 out of 5 stars 48
In this straightforward and tips-filled audiobook, Katelyn Silva presents her approach and strategies for not only building a team, but leading them effectively to have smoother shifts, happier guests and team members, and, ultimately, more money. How to Rock Restaurant Management will equip you with all the tools you need to build a team of all-stars that become your secret weapon to success in your management career.
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5 out of 5 stars
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Great read for any level of management
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more.
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5 out of 5 stars
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Famous hospitality “bible” is a great listen
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De: Micah Solomon, y otros
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The Surprise Restaurant Manager
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General5 out of 5 stars 50
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Narración:4.5 out of 5 stars 44
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Historia5 out of 5 stars 44
Surprise - you’re in charge now! Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You’ve run the Friday night rush, you’ve juggled expectations of staff and guests - but have you figured out how to improve while keeping the restaurant profitable?
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5 out of 5 stars
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A must have for managers
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Running a Bar for Dummies
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- Narrado por: Graham Rowat
- Duración: 10 h y 12 m
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General5 out of 5 stars 19
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Narración:5 out of 5 stars 17
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Historia5 out of 5 stars 15
The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar for Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar for Dummies, 2nd Edition is a reference you can count on.
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5 out of 5 stars
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Great Resource
- De Anonymous User en 12-05-22
De: Ray Foley, y otros
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Unreasonable Hospitality
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- De: Will Guidara
- Narrado por: Will Guidara
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General5 out of 5 stars 3,030
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Narración:5 out of 5 stars 2,725
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Historia5 out of 5 stars 2,725
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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5 out of 5 stars
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A Stratification What it Means to Be of Service
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De: Will Guidara
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,776
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Narración:5 out of 5 stars 3,259
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Historia5 out of 5 stars 3,243
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
Lo que los oyentes dicen sobre Restaurant & Bar Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Andy B
- 03-29-19
Great advice
The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Neec
- 07-17-20
Perfect! so much great info!
Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Michael
- 06-21-19
solid honest info
solid good info that you can't tell was important to author. you can tell he was passionate about this
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- PD Ward
- 09-16-19
Thank You!
I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Nicole's
- 09-04-21
Great book
Great book. I learned a lot from it. I will be trying some of the ideal he gave.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mathew S.
- 02-06-20
No-Nonsense information delivered directly
This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- beroccstar
- 03-16-19
To the point, relevant, clear and invaluable
I’m so over all the books full of fluff that waste my time to deliver one mediocre insight. This is not one of them. I came out of this with 4 pages of notes and the whole experience took me less than 2 hours total. I only write down things that are actionable and that I didn’t already know, so 4 pages in 2 hours is just phenomenal... a great investment of time and money.. Highly recommended.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tien D.
- 08-18-19
Amazing
A must for people who want to start in the restaurant industry. An in-depth for restaurant marketing!! A must-read in my opinion.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 06-07-21
Great advice with a twist of humor...
I wish there was a little more influx in the narration. I can tell he was reading to me instead of TALKING to me. But that's ok!! I ENJOYED THE BOOK!!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shay
- 09-25-19
Definitely worth the listen
Short and to the point. Lots of tips and a great basic road map for what we all should be doing to increase guest count. Definitely worth listening to twice.
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