Restaurant & Bar Marketing
The No Bulls#it Guide to Improving Guest Counts
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Restaurant & Bar Marketing
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Narrado por:
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Erik Shellenberger
Acerca de esta escucha
The “experts” are lying to you.
A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.
Master the "fishbowl vs. the ocean concept" and start increasing guest counts where the new customers are: Google, Tripadvisor, and Yelp - not social media. Do not listen to the “one size fits all” social media people who put their own best interests ahead of your restaurant’s success. Learn from my decade of corporate restaurant and bar marketing experience and my knowledge gained by simply asking the public how they decide where to eat and drink instead of guessing.
The marketing status quo of today is shockingly flawed, which is costing your business money. Living a lifetime in the trenches from dishwasher to corporate marketing director and everything in between, I’ve learned a few things about human nature and why we have to adapt and pivot instead of refusing to evolve.
This is how to improve guest counts and run a successful bar or restaurant.
©2018 Erik Shellenberger (P)2019 Erik ShellenbergerLos oyentes también disfrutaron...
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
- Versión completa
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General4.5 out of 5 stars 238
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Narración:4.5 out of 5 stars 201
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Historia4.5 out of 5 stars 201
Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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1 out of 5 stars
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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All In
- How Great Leaders Build Unstoppable Teams
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 39 m
- Versión completa
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General4.5 out of 5 stars 74
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Narración:4.5 out of 5 stars 68
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Historia4.5 out of 5 stars 68
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
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5 out of 5 stars
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Outstanding
- De Lance Lawshe en 06-27-24
De: Mike Michalowicz
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,127
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Narración:5 out of 5 stars 906
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Historia5 out of 5 stars 902
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- De: Kasey Anton
- Narrado por: Kasey Anton
- Duración: 6 h y 56 m
- Versión completa
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General5 out of 5 stars 12
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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5 out of 5 stars
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Kasey understands Restaurant People bc she is Restaurant People
- De ryeseeder en 11-20-24
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 48 m
- Versión completa
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General5 out of 5 stars 9
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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5 out of 5 stars
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raw
- De Anonymous User en 11-01-24
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The Restaurant Marketing Mindset
- A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
- De: Chip Klose
- Narrado por: Chip Klose
- Duración: 4 h y 50 m
- Versión completa
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General4 out of 5 stars 1
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Narración:5 out of 5 stars 1
-
Historia3 out of 5 stars 1
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
De: Chip Klose
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Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- De: Roger Fields
- Narrado por: Jonathan Yen
- Duración: 14 h y 46 m
- Versión completa
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General4.5 out of 5 stars 192
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
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Everything mentioned I learned as I ran restaurant
- De steve en 01-24-19
De: Roger Fields
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If I Could Give It Zero Stars, I Would
- Restaurant & Bar Marketing IV
- De: Erik Shellenberger
- Narrado por: Erik Ahellenberger
- Duración: 1 h y 49 m
- Versión completa
-
General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
-
Historia0 out of 5 stars 0
Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- De: Donald Burns
- Narrado por: Sean Pratt
- Duración: 8 h y 13 m
- Versión completa
-
General5 out of 5 stars 44
-
Narración:5 out of 5 stars 39
-
Historia5 out of 5 stars 39
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
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A must for restaurants!
- De William en 10-07-21
De: Donald Burns
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- De: Kasey Anton
- Narrado por: Kasey Anton
- Duración: 6 h y 56 m
- Versión completa
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General5 out of 5 stars 12
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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5 out of 5 stars
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Kasey understands Restaurant People bc she is Restaurant People
- De ryeseeder en 11-20-24
De: Kasey Anton
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 48 m
- Versión completa
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General5 out of 5 stars 9
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Narración:5 out of 5 stars 9
-
Historia5 out of 5 stars 9
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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5 out of 5 stars
-
raw
- De Anonymous User en 11-01-24
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The Restaurant Marketing Mindset
- A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
- De: Chip Klose
- Narrado por: Chip Klose
- Duración: 4 h y 50 m
- Versión completa
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General4 out of 5 stars 1
-
Narración:5 out of 5 stars 1
-
Historia3 out of 5 stars 1
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
De: Chip Klose
-
Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- De: Roger Fields
- Narrado por: Jonathan Yen
- Duración: 14 h y 46 m
- Versión completa
-
General4.5 out of 5 stars 192
-
Narración:4.5 out of 5 stars 157
-
Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
-
Everything mentioned I learned as I ran restaurant
- De steve en 01-24-19
De: Roger Fields
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If I Could Give It Zero Stars, I Would
- Restaurant & Bar Marketing IV
- De: Erik Shellenberger
- Narrado por: Erik Ahellenberger
- Duración: 1 h y 49 m
- Versión completa
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General0 out of 5 stars 0
-
Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Erik Shellenberger is back with Restaurant & Bar Marketing IV: If I Could Give It Zero Stars, I Would - his latest installment in the Bar Marketing Basics series. In this no-nonsense guide, Shellenberger cuts through the BS with refreshing honesty and raw insight.
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Your Restaurant Sucks!
- Embrace the Suck. Unleash Your Restaurant. Become Outstanding
- De: Donald Burns
- Narrado por: Sean Pratt
- Duración: 8 h y 13 m
- Versión completa
-
General5 out of 5 stars 44
-
Narración:5 out of 5 stars 39
-
Historia5 out of 5 stars 39
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
-
A must for restaurants!
- De William en 10-07-21
De: Donald Burns
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Your Table Is Ready
- Tales of a New York City Maître D'
- De: Michael Cecchi-Azzolina
- Narrado por: Michael Cecchi-Azzolina
- Duración: 9 h y 20 m
- Versión completa
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General4.5 out of 5 stars 1,142
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Narración:4.5 out of 5 stars 1,053
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Historia4.5 out of 5 stars 1,048
From the glamorous to the entitled, from royalty to the financially ruined, everyone who wanted to be seen—or just to gawk—at the hottest restaurants in New York City came to places Michael Cecchi-Azzolina helped run. His phone number was passed around among those who wanted to curry favor, during the decades when restaurants replaced clubs and theater as, well, theater in the most visible, vibrant city in the world. Besides dropping us back into a vanished time, Your Table Is Ready takes us places we’d never be able to get into on our own.
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5 out of 5 stars
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Accurately crass and heart felt
- De Amazon Customer en 01-10-23
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Setting the Table
- The Transforming Power of Hospitality in Business
- De: Danny Meyer
- Narrado por: Danny Meyer
- Duración: 5 h y 33 m
- Versión resumida
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General4.5 out of 5 stars 2,168
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Narración:4.5 out of 5 stars 1,809
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Historia4.5 out of 5 stars 1,807
Danny Meyer started Union Square Cafe when he was 27, with a good idea and scant experience. He is now the CEO of one of the world's most dynamic restaurant organizations, one that includes 11 unique dining establishments, each at the top of its game. How did he do it? How has he consistently beaten the odds in one of the toughest trades around?
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1 out of 5 stars
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ABRIDGED VERSION!?
- De Gregg Strader en 02-19-18
De: Danny Meyer
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How to Start, Run, & Grow a Successful Restaurant Business: A Lean Startup Guide
- De: Tim Hoffman
- Narrado por: Dan Hankiewicz
- Duración: 3 h y 5 m
- Versión completa
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General4.5 out of 5 stars 100
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Narración:4.5 out of 5 stars 78
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Historia4.5 out of 5 stars 78
Let’s start your restaurant legacy right now, right here! National chains and single independent restaurants all started with an individual and an idea. A concept. A dream. Small ideas can grow into big business. Who would have thought that a guy with a milkshake machine could start a hamburger empire? A pizza made in a garage would start today’s pizza wars? A guy with a pressure-cooker would start a fried chicken phenomena? Business ownership has always been part of the all-American dream. Restaurants are the largest entrepreneurial opportunity in America for starting the dream.
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5 out of 5 stars
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great book
- De Alfonso Molino en 04-06-18
De: Tim Hoffman
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The New Restaurant Manager
- How to Get Ahead, Avoid Rookie Mistakes, and Still Have a Life
- De: John Self
- Narrado por: John Self
- Duración: 5 h y 42 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
The New Restaurant Manager is for new managers who want to avoid the mistakes that most beginning managers make. This refreshing how-to guide is written in a practical, down-to-earth style, like having coffee with your mentor.
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5 out of 5 stars
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Great book
- De Maria Dzhugdanova en 07-03-23
De: John Self
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The Surprise Restaurant Manager
- De: Ken McGarrie
- Narrado por: Fabio Viviani, Ken McGarrie
- Duración: 5 h y 25 m
- Versión completa
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General5 out of 5 stars 50
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Narración:4.5 out of 5 stars 44
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Historia5 out of 5 stars 44
Surprise - you’re in charge now! Steady money and new opportunities awaited as you moved up from server or bartender to front-of-house manager. But too often, restaurant management find themselves leading with minimal training, a ton of responsibilities, and no clue how to improve. You’ve run the Friday night rush, you’ve juggled expectations of staff and guests - but have you figured out how to improve while keeping the restaurant profitable?
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5 out of 5 stars
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A must have for managers
- De antonius h van vuurden en 08-29-24
De: Ken McGarrie
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Raise the Bar
- An Action-Based Method for Maximum Customer Reactions
- De: Jon Taffer, Karen Kelly
- Narrado por: Luke Daniels
- Duración: 7 h y 14 m
- Versión completa
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General4.5 out of 5 stars 544
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Narración:4.5 out of 5 stars 474
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Historia4.5 out of 5 stars 474
If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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4 out of 5 stars
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Wish Jon was the narrator!!
- De Bonnie en 03-04-15
De: Jon Taffer, y otros
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Restaurant & Bar Marketing II
- Hacking Human Nature
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 51 m
- Versión completa
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General4.5 out of 5 stars 56
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 47
Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
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5 out of 5 stars
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Finally someone who speaks our language!
- De Anonymous User en 12-01-24
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How to Rock Restaurant Management
- 5 Ingredients to Leading a Successful Team
- De: Katelyn Silva
- Narrado por: Megan Hudgins
- Duración: 1 h y 58 m
- Versión completa
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General4.5 out of 5 stars 53
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Narración:4.5 out of 5 stars 47
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Historia4.5 out of 5 stars 48
In this straightforward and tips-filled audiobook, Katelyn Silva presents her approach and strategies for not only building a team, but leading them effectively to have smoother shifts, happier guests and team members, and, ultimately, more money. How to Rock Restaurant Management will equip you with all the tools you need to build a team of all-stars that become your secret weapon to success in your management career.
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5 out of 5 stars
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Great read for any level of management
- De Hasani Jahi Washington en 05-22-24
De: Katelyn Silva
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Running a Restaurant for Dummies
- De: Michael Garvey, Heather Dismore, Andrew G. Dismore
- Narrado por: Shawn Compton
- Duración: 13 h y 18 m
- Versión completa
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General4.5 out of 5 stars 17
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Narración:4.5 out of 5 stars 14
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Historia4.5 out of 5 stars 14
Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
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4 out of 5 stars
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DECENT OVERVIEW
- De Shane K. en 06-12-24
De: Michael Garvey, y otros
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
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General5 out of 5 stars 3,127
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Narración:5 out of 5 stars 2,809
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Historia5 out of 5 stars 2,809
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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5 out of 5 stars
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A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,802
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Narración:5 out of 5 stars 3,284
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Historia5 out of 5 stars 3,268
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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General5 out of 5 stars 6,732
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Narración:5 out of 5 stars 5,779
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Historia5 out of 5 stars 5,732
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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3 out of 5 stars
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
Lo que los oyentes dicen sobre Restaurant & Bar Marketing
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Andy B
- 03-29-19
Great advice
The fresh approach about this book is that Erik is not trying to sell his strategy but rather shows you what works with cost and effectiveness in mind.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Neec
- 07-17-20
Perfect! so much great info!
Thanks for the great advice, I'm downloading number 2 right now and looked up your YouTube as well!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Michael
- 06-21-19
solid honest info
solid good info that you can't tell was important to author. you can tell he was passionate about this
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- PD Ward
- 09-16-19
Thank You!
I do not leave reviews for most of what I read or experience. This self proclaimed "BS Detector" is amazing! I have a business degree and have been in marketing/business development for 14 years, project management for 5 and he inspires to take action! Well done!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Nicole's
- 09-04-21
Great book
Great book. I learned a lot from it. I will be trying some of the ideal he gave.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mathew S.
- 02-06-20
No-Nonsense information delivered directly
This is a straightforward information delivery book where Erik drops knowledge on us like few can. His experience in the field is obvious and he gives it to us in a simple to understand manner.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- beroccstar
- 03-16-19
To the point, relevant, clear and invaluable
I’m so over all the books full of fluff that waste my time to deliver one mediocre insight. This is not one of them. I came out of this with 4 pages of notes and the whole experience took me less than 2 hours total. I only write down things that are actionable and that I didn’t already know, so 4 pages in 2 hours is just phenomenal... a great investment of time and money.. Highly recommended.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Tien D.
- 08-18-19
Amazing
A must for people who want to start in the restaurant industry. An in-depth for restaurant marketing!! A must-read in my opinion.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 06-07-21
Great advice with a twist of humor...
I wish there was a little more influx in the narration. I can tell he was reading to me instead of TALKING to me. But that's ok!! I ENJOYED THE BOOK!!!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Shay
- 09-25-19
Definitely worth the listen
Short and to the point. Lots of tips and a great basic road map for what we all should be doing to increase guest count. Definitely worth listening to twice.
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