The Behaviour Business
How to Apply Behavioural Science for Business Success
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The Behaviour Business
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Narrado por:
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Ian Pringle
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De:
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Richard Chataway
Acerca de esta escucha
If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed.
In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.
Richard Chataway works for the BVA Nudge Unit, a global consultancy specializing in behavioral change, and has experience in everything, from getting people to join the armed forces, drink spirits rather than wine, and buy flatpack furniture, to developing the world’s most successful stop- smoking mobile app.
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Lo que los oyentes dicen sobre The Behaviour Business
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 01-16-22
Excellent Read
This book is easy to follow and written really well! I would recommend it to anyone who works with people and looks to drive high performance.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 07-07-20
A Good Introduction to the Subject
I'm fascinated by the world of behavioral economics and how nudges can change behavior and so I wanted to listen to this book written by a practitioner of the trade. For anyone interested in learning about behavioral economics and related subjects this book gives a good overview and I recommend it as a place to start. I was given this free review copy audiobook at my request and have voluntarily left this review.
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