Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we delve into the latest AI-driven innovations within HubSpot’s Sales Hub as we gear up for the upcoming INBOUND 2024 event.

Joining us is Rowley Cubbit, Sales Director at Huble, who shares his insights on how these new tools are transforming the sales process.

We also explore key updates, including advancements in lead scoring, dynamic sequences, and the introduction of AI-powered meeting summaries - all designed to enhance sales efficiency and effectiveness.

Here’s what we’ll be covering:

• INBOUND 2024 Expectations: Discussing the anticipated AI tools and features set to be unveiled at INBOUND, with a focus on their impact on sales teams.
• AI in Lead and Deal Scoring: How HubSpot’s AI-driven lead and deal scoring is revolutionising prioritisation and helping sales teams focus on the most promising opportunities.
• Dynamic Sequences: The introduction of dynamic sequences in HubSpot, allowing for more personalised and adaptive outreach strategies.
• Meeting Preparation and Summaries: Exploring AI tools that provide comprehensive meeting prep and summaries, enabling salespeople to focus more on the human elements of selling.
• Form and Report Updates: Exciting new features like multi-step forms, conditional logic, and AI-driven report generation that improve data management and reporting.

We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the latest episode of the Evolving HubSpot podcast with Daryn Smith. In this episode, we dive deep into the future of AI in sales and marketing, along with some fascinating reflections on Daryn's career. Here's what you can expect:

1. AI in Sales: 2026 and Beyond

We kick things off with a look into the future. Daryn shares his predictions on how AI will transform global sales strategies, where, post-2026, AI will take over many of the tasks that currently fall on salespeople, allowing them to shift their focus entirely toward customer relationships and problem-solving.

2. AI's Role in Building Consumer Trust

Shifting gears to marketing, Daryn discusses how AI's growing presence in marketing strategies is affecting consumer trust and how brands will need to be transparent about when AI is used and ensure clear references and sources to maintain consumer confidence in the age of AI-driven marketing.

3. AI Adoption: Risks and Rewards

Daryn offers valuable insights into the current landscape of AI adoption. He discusses the challenges faced by early adopters of AI solutions and the indecision among companies weighing whether to embrace new technologies.

Join us for a thought-provoking discussion packed with actionable insights for business leaders, tech enthusiasts, and marketing professionals.

Don’t forget to like, comment, and subscribe for more exciting updates!

#AI #SalesTech #MarketingInnovation #DigitalTransformation #AIFuture #HubSpotAI #Leadership #CareerAdvice

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the Evolving HubSpot Podcast, hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into the latest HubSpot product updates, prepare for the upcoming INBOUND 2024 event, and discuss our involvement in the Close the Gap charity campaign.

We also explore key feature releases, including exciting improvements to mobile optimisation, workflow health tracking, and new functionality in HubSpot’s mobile apps.

Here’s what we’ll be covering:

• INBOUND 2024 Predictions: Anticipate what’s coming from HubSpot at this year’s INBOUND event, with a particular focus on AI sales tools and enhanced CRM features.
• Social Inbox Redesign: HubSpot’s re-envisioned social inbox now integrates platforms like YouTube, enabling social media managers to manage all their channels in one place.
• Stage Tracker for Associated Records: A new visual update that helps salespeople track deals and associated records within HubSpot more efficiently, reducing clicks and improving productivity.
• Mobile App Improvements: Explore the latest UI updates and expanded functionality of HubSpot's mobile apps, including support for custom objects and enhanced lead management on the go.
• Data Backup and Restore: HubSpot’s new data backup feature allows users to restore data from backups created within the last 14 days, providing peace of mind for managing CRM data.

We hope you enjoy this episode! Matthew and Rowan will be at INBOUND 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to another episode of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into the latest updates and predictions for HubSpot, including insights on the upcoming Inbound 2024 conference. We also discuss the evolution of AI tools within HubSpot, the impact of the Clearbit acquisition, and a roundup of smaller yet impactful updates.

In this episode, we focus on:

• Inbound 2024 Predictions: What to expect from HubSpot at this year’s Inbound conference, including potential AI advancements and updates to Commerce Hub.
• AI Tools Integration: The current state of AI tools within HubSpot, their potential for solving bigger business challenges, and what we hope to see announced at Inbound.
• Clearbit Acquisition: HubSpot’s acquisition of Clearbit, how it might integrate within HubSpot’s existing ecosystem, and potential new features focusing on company insights and buyer intent.
• Cookie Consent Banner: Transition to version two with improved configurations for better compliance and customisation.
• Data Validation Rules: Introduction of new validation rules for standard properties in CRM, ensuring cleaner data.
• CSV Import for Datasets: Ability to import CSV files to create datasets, enabling enhanced reporting without extensive data formatting.
• DataSync Testing: New feature allowing users to test DataSync setups before activation.
• Custom Date-Time Properties: Introduction of custom date-time properties for more precise data entry and automation.

We hope you enjoy this episode! Matthew and Rowan will be at Inbound 2024 in Boston, so feel free to reach out if you'd like to connect in person.

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the second episode of the Evolving HubSpot podcast with Daryn Smith! In this episode, we explore some critical developments and innovations in the world of HubSpot. Here’s what you can expect:

1. Google’s Non-Acquisition of HubSpot:

We kick off by discussing the recent news that Google will not be acquiring HubSpot.

Daryn shares his disappointment over the acquisition falling through and reflects on the potential benefits that Google’s entry into the CRM ecosystem could have brought, particularly in creating competition against Microsoft’s comprehensive tech stack.

Daryn explores how HubSpot's "crafted, not cobbled" message might need adjustment and the implications this development has for HubSpot's strategic direction and the broader market.

2. The Current Market Environment:

Daryn dives into the current state of the market, highlighting the lack of urgency in CRM front-office decisions and the opportunity for growth through innovation despite the market's limbo.

Discover how companies can navigate this environment by improving customer experience and leveraging digital transformation projects to gain market share when the market rebounds.

3. HubSpot’s New Features:

Learn about HubSpot’s latest features, including the Customer Success Workspace and Deal Approvals.

Daryn explains how these tools streamline customer success processes, manage satisfaction and engagement, and simplify deal approval workflows for larger organisations.

4. AI and Innovation at Huble:

Explore the exciting AI innovations at Huble as Daryn discusses the importance of continuous innovation.

He shares how AI vectors are being used to retain and use knowledge, viewing AI as an intern that learns and grows within the company to improve efficiency in sales, service, and marketing functions.

Daryn also encourages businesses to start using AI and integrate it with tools like HubSpot, Slack, or Teams, highlighting the potential of AI in replacing traditional CRM CPQ functions.

Join us for an insightful conversation packed with valuable information for marketing professionals, tech enthusiasts, and business leaders.

Don't forget to like, comment, and subscribe for more updates!

#HubSpotPodcast #GoogleNonAcquisition #HubSpotFeatures #DigitalTransformation #EvolvingHubSpot #ArtificialIntelligence #SeekEvolution

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to Season 2 of the "Evolving HubSpot Podcast," hosted by Matthew Creswick and Rowan Reid.

In this episode, we dive into HubSpot achieving HIPAA compliance, we cover HubSpot’s launch of Content Hub and what the means for Marketing Hub or CMS Hub users, and we also touch on the latest AI tools HubSpot has built into the product.

Lastly - we review some small but mighty updates that may have gone under the radar this month.

In this episode, we focus on:

• HIPAA Compliance: We detail the journey of HubSpot achieving HIPAA compliance, its significance, and implementation nuances.
• Content Hub Launch: We explain the new Content Hub that separates content tools from Marketing Hub and its impact on user experience and functionality.
• AI Tools Integration: We explore the AI tools within HubSpot, their current state, and future potential.
• Zapier Integration Enhancements: How it allows for easier access and management of zaps within HubSpot, and support for custom objects.
• Workflow Actions for Associations: An overview of the public beta for managing association labels through workflows.
• User Object Enhancements: How they enable reporting on user data, creation of custom properties, and user-based workflows.
• Automation API: The programmatic creation and manipulation of workflows, offering advanced customisation.

We hope you enjoy!

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us

Welcome to the first episode of the Daryn Smith podcast! In this episode, we dive into some exciting and pressing topics in the world of HubSpot. Here’s what you can expect:

1. Google acquiring HubSpot:

We kick off by discussing the rumours about Google potentially acquiring HubSpot. Daryn shares his positive outlook on the acquisition and its potential to transform the landscape of marketing and sales technology.

Daryn compares Google and Microsoft's ecosystem, highlighting the advantages of a unified platform and the potential benefits of HubSpot joining Google's suite of products.

He also shares how HubSpot’s capabilities can be significantly enhanced through Google's resources, enabling better integration, innovation, and customer service.

2. Inbound Conference Insights:

Get a sneak peek into Daryn's upcoming presentation at the Inbound Conference in Boston, where he'll showcase how companies can innovate on top of the HubSpot platform with real-world case studies.

You’ll discover how HubSpot can be more than just a CRM platform, acting as a foundational tool for various innovative go-to-market strategies, including direct-to-market, self-service, and e-commerce channels.

Daryn emphasises the importance of combining strategy, technology, and creativity, and provides insights into how businesses can drive demand for their new go-to-market channels.

3. HIPAA Compliance Updates:

Explore HubSpot's recent product updates, including HIPAA support and sensitive data tools, and how these developments are crucial for industries like healthcare and senior living communities.

Understand how these new features can enhance customer experience and data security while ensuring compliance with stringent regulations.

Daryn discusses the future of HIPAA compliance within HubSpot, including potential advancements in secure communication and data storage solutions.

Join us for an insightful conversation packed with valuable information for marketing professionals, tech enthusiasts, and business leaders.

Don't forget to like, comment, and subscribe for more updates!

#HubSpot #GoogleAcquisition #INBOUND24 #HIPAACompliance #MarketingInnovation #SeekEvolution

Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us