Episodios

  • The Secret to Effective Marketing Without Advertising
    Aug 2 2024

    Are marketing and advertising the same thing? How do some brands grow without any paid advertising?

    Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth.

    We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand without spending on advertising.

    Are you curious how you can leverage marketing without the hefty ad costs?

    Tune in now for more!


    Key Takeaways:

    Introduction (00:00)

    Marketing vs advertising analogy (00:47)

    An example of great marketing with $0 ad spending (04:04)

    The value exchange concept (05:47)

    Importance of naming and positioning your brand (07:45)

    How the network effect works (09:42)

    Final thoughts (11:52)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Más Menos
    13 m
  • What No One Tells You When You Become Great at Marketing
    Jul 26 2024

    Every entrepreneur aims to be great at marketing. Who doesn’t?

    When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever.

    Enter the whitewater phase–where businesses often face operational challenges and profit dips.

    So, how do you get your business out of whitewater and secure its future?

    In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and quality during rapid expansion.

    We’ll talk about everything you need to know about the whitewater phase, the importance of a decentralized decision-making process and cross-functional teams, and more.

    Ready to grow your business?

    Let’s get started!


    Key Takeaways:

    Introduction (00:00)

    Phases of business growth (00:31)

    The Whitewater concept explained (03:21)

    Why decentralize your company’s decision-making process (05:43)

    Example of how decentralized decision-making looks like (08:03)

    The profit-first methodology explained (09:19)

    Impact of following the profit-first rule (11:28)

    Takeaways from the Commitment Summits (13:01)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Más Menos
    16 m
  • The Secret to Achieving Big Goals (Without the Frustrations)
    Jul 19 2024

    Do you ever feel like your goals are too big to achieve?

    It happens to the best of us.

    But fear not! I’ve discovered the perfect goal-setting strategy that will allow you to face your big, hairy, audacious goals confidently.

    In this episode, we’ll explore my unique approach to goal-setting—looking 25 years into the future—and how adopting this mindset can make even the most ambitious goals achievable.

    We’ll talk about what it means to act with the confidence that your future goals are already realized, stories on how I apply this mindset in my fitness journey and family life, and more.

    Are you ready to transform your future?

    Let’s dive in!


    Key Takeaways:

    Introduction (00:00)

    Setting your 25-year goals (00:31)

    Importance of long-term vision (03:46)

    Imagine your goal is a done deal (04:36)

    Why dream bigger goals (07:18)

    Real-life application using this mindset (09:04)

    #1 tip for growing a personal brand (15:06)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

    Más Menos
    18 m
  • 4 Strategic Ways to Create Market Imbalances and Boost Your Profit
    Jul 12 2024

    Are you having a hard time looking at your P&L statement? Do you feel like you’re not making any profit in your business? This episode is exactly what you need to hear.

    Join me in this enlightening episode as I explain how creating market imbalances can drive your profits up.

    Today, we’ll explore the mindset that’s holding most entrepreneurs back, what market imbalances are all about, and examples of how successful entrepreneurs use imperfect actions to make more money and dominate their market–no matter how competitive it is.

    Let’s dive in!


    Key Takeaways:

    Introduction (00:00)

    #1 thing that holds people back (00:28)

    What the market really wants (01:41)

    How big brands use market imbalances (03:07)

    Four ways to create market imbalances (07:36)

    Final thoughts (11:45)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.

    Más Menos
    12 m
  • Skyrocket Your Business Growth with This Simple Fitness Strategy
    Jul 5 2024

    Do you feel like your marketing efforts aren’t going anywhere?

    We’ve all been through that situation.

    But this one simple fitness strategy will let you see your business soar to new heights!

    In this week’s episode, we’ll talk about the lessons I learned from my fitness coach on hypertrophy training.

    We’ll discuss why the concept of pushing beyond comfort zones can also be applied to entrepreneurship in general, some practical approaches to applying this strategy, and how this can significantly boost your business growth.

    Whether you’ve figured out how to navigate the challenges of running a business or just thinking of starting one, this episode will surely come in handy.

    Let’s dive in!


    Key Takeaways:

    Introduction (00:00)

    What is hypertrophy training? (00:34)

    The hypertrophy marketing explained (03:42)

    Practical example of hypertrophy in business (05:32)

    Setting expectations and boundaries (09:47)

    Challenge to the listeners (11:12)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Más Menos
    12 m
  • How to Use Ethical Baits to Skyrocket Customer Engagement
    Jun 28 2024

    How do you determine which kinds of giveaways attract more customers without breaking the bank?

    Join me and co-host Tyler in this week’s episode of Marketing with Matt, Maui Edition, as we explore how offering the right incentives can skyrocket your business growth.

    Today, we’ll talk about everything there is to know about ethical baits and maximizing perceived benefits, along with practical examples you can implement right away in your current business.

    From raffle wins to dental giveaways, this episode is packed with insights that will inspire you to rethink your marketing strategies and create irresistible offers for your customers.

    Ready to elevate your marketing game?

    Tune in now!


    Key Takeaways:

    Introduction (00:00)

    Lessons from my embarrassing honeymoon (00:28)

    What is an ethical bait? (07:42)

    Maximizing perceived benefits (10:17)

    Maui marketing tip (14:48)

    Episode wrap-up (17:32)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.



    Más Menos
    19 m
  • 3 Powerful Marketing Hacks to Boost Your Sales Even While On Vacation
    Jun 21 2024

    Do you wish to keep those sales coming in while you’re sipping Mai Tais on the beach? What if I told you that you could relax on the beach and still see your sales skyrocket?

    In this week’s episode, we’ll share invaluable marketing strategies on how you can stay ahead even when others (or yourself) are on vacation.

    Today, we’ll discuss the importance of planning ahead and automating to ensure continuous engagement. We’ll share tips on creating self-manufactured promotional events, lessons we can all learn from Amazon, how to balance work and relaxation during vacations, and much more.

    Let’s dive in!


    Key Takeaways:

    Introduction (00:00)

    Then vs. now (00:33)

    Importance of marketing during vacations (03:35)

    Why plan ahead and automate (04:31)

    Key lessons you can learn from Amazon (07:43)

    Manufacture your own events (12:15)

    Balancing work and relaxation during vacations (15:45)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Más Menos
    21 m
  • How to Get Motivated When You Don’t Feel Like It
    Jun 14 2024

    Are you stuck in a rut, struggling to find the right motivation to push forward in your business? You’re not alone, and this episode is exactly what every entrepreneur needs to hear.

    Many of us believe that we need motivation to take action. However, that’s not the way it works.

    Join me and my co-host, Tyler Jorgenson, as we dive into a less business-centric but crucial aspect of entrepreneurship: motivation.

    Together, we’ll explore the biggest misconception about motivation and what the “gap and the gain” concept is.

    We also share practical tips on reducing friction so you can take action immediately and some real-life scenarios on how to apply these tips.

    Don’t miss out on this one!


    Key Takeaways:

    Introduction (00:00)

    The truth about results and goals (00:30)

    Gap and the gain concept (01:48)

    The biggest misconception about motivation (03:16)

    How to take action even without motivation (04:30)

    Ways to reduce the friction (09:06)

    It’s WHO, not HOW (21:03)

    Episode wrap-up (22:08)


    Additional Resources:

    - Subscribe to my Margin Makers Newsletter here

    - Learn how to jumpstart your SaaS business for FREE here

    - Grow your business with Matt here

    - Connect with Matt on Facebook here

    - Follow Matt on Instagram here

    --

    Marketing with Matt is a podcast dedicated to entrepreneurs and business owners who are looking for more margin in their business through marketing and sales and eventually profit more and work less.


    Más Menos
    23 m