Episodios

  • EP189 – Make Yourself Available and Reachable

    EP189 – Make Yourself Available and Reachable
    Mar 23 2021

    Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator.

    In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing.

    This Week’s Panel

    Jason Tucker @jasontucker
    Bridget Willard @bridgetmwillard
    Adrian Tobey @Groundhoggwp

    Show Sponsors ServerPress

    Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

    How Are You Spending Your Marketing Budget?

    You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
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    1 h y 3 m
  • EP188 - The Ultimate Marketing--Building a Network of SUPPORT

    EP188 - The Ultimate Marketing--Building a Network of SUPPORT
    Mar 12 2021

    It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support?

    Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction?

    In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.

    This Week’s Panel

    Jason Tucker @jasontucker
    Bridget Willard @bridgetmwillard
    Rhonda Negard @fatdogcreatives

    Show Sponsors ServerPress

    Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

    How Are You Spending Your Marketing Budget?

    You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
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    1 h y 1 m
  • EP187 – Product Marketing Means Being Top-of-Mind All the Time

    EP187 – Product Marketing Means Being Top-of-Mind All the Time
    Mar 8 2021

    It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant?

    In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.

    This Week’s Panel

    Jason Tucker @jasontucker
    Bridget Willard @bridgetmwillard

    Show Sponsors ServerPress

    Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

    How Are You Spending Your Marketing Budget?

    You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

    Tool Or Tip Of The Week

    This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.

    Jason Recommends CloudApp and Droplr.

    Bridget Recommends SparkToro.

    Time Stamps

    00:05:10 “You got to stay top of mind all the time.” Bridget Willard

    00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard

    00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker

    00:12:56 Jason Talks Tracking Methods

    00:15:31 Don’t Forget the Value of Radio

    00:18:51 Jason Talks About Automatic Ad Insertion

    00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard

    00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard

    00:22:24 Jason Talks Delivery Vehicles and Social Icons 

    00:23:36 No, algorithms are like dogs, they do what you train them to do.

    00:25:28 Belts Have Twitter Accounts

    00:26:35 Texas, Power, and San Antonio and Competing with Big Brands

    00:30:15 There is a huge opportunity for WordPress people.

    00:34:18 Jason Talks Evergreen and Reporting Content

    00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects

    00:42:10 One interaction is not enough.
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    1 h
  • EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?

    EP186 – How Do You Start Marketing in WordPress with Zero Street Cred?
    Mar 6 2021

    How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue.

    This Week’s Panel

    Jason Tucker @jasontucker
    Bridget Willard @bridgetmwillard
    Adrian Tobey @adriantobey

    Show Sponsors ServerPress

    Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.

    How Are You Spending Your Marketing Budget?

    You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
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    1 h y 3 m
  • EP185 – Value Add Marketing with Launch With Words

    EP185 – Value Add Marketing with Launch With Words
    Mar 5 2021
    Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients. Here’s your website. Good luck! What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind. Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access. Extend your services. Build with intent. Launch with Words. Learn More About Launch With Words Launch With Words-A WordPress PluginSmall Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress TavernBe sure to upvote on Product Hunt Bridget’s Links To Help Developers Website Questionnaire to Give To ClientsInformation on collecting past due invoicesBridget Willard’s Collections Email and Letter TemplatePlugin Rank Affiliate Link Content Planner & eBook To Give Clients “webdeveloper” for 50% offHow to Market Your Plugin — The Book This Week’s Panel Jason Tucker @jasontucker Bridget Willard @bridgetmwillard Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show. How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month? Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing. Jason recommends HomeCam for integrating your Ring (et al) on AppleTV. Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory. Show Timestamps 00:01:39 Bridget Introduces Herself 00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker 00:06:44 “I feel like people don’t really know me.” Bridget Willard 00:11:44 How do you spend your billable hours? 00:12:41 Why is Launch With Words JSON? 00:14:08 There are no other copywriting plugins. 00:17:31 Ronald Huereca built two plugins. The importer and the one for me. 00:19:03 Behavior Flow since Product Launch 00:19:41 “I am the source of truth for this plugin.” Bridget Willard 00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker 00:21:52 The Mission of Launch With Words 00:22:39 “Hey, Bridget, what about duplicate content?”  00:23:35 How does the Starter Pack Work? 00:25:28 How often should I publish? 00:26:29 Bridget double-dog dares developers. 00:27:56 The Franchise Industry & Syndicated Content 00:30:38 How Launch With Words is Different — Ideal Use Case 00:32:54 What is the business model for Launch With Words? 00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker 00:35:06 Jason’s Three-Legged Stool Analogy #MustListen 00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard 00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker 00:44:28 Partner Together to Get Better Clients
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    1 h y 1 m
  • EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel

    EP184 - Innovative Marketing in the WordPress Ecosystem with Sally Strebel
    Jan 29 2021

    “Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs.

    In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward.

    Follow Sally Strebel on Twitter @BizGirl

    “Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.”

    Read her essay, “Marginalized” on HeroPress
    https://heropress.com/essays/marginalized/

    Show Sponsors

    Desktop Server – ServerPress https://serverpress.com/
    WPsitesync https://www.wpsitesync.com/

    Become A Patron And Support Us On Patreon!
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    1 h y 1 m
  • EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show

    EP183 - Building Trust with Email Newsletters with Tess Wittler - Smart Marketing Show
    Jan 23 2021

    You know you should have email marketing for your small business, but it leaves you with more questions than answers. No worries.

    In this episode, Jason and Bridget will be chatting with Tess Wittler, an email newsletter expert. We will discuss some of these strategies in building trust.

    How being authentic sets you apart

    What to improve to increase your odds of getting word of mouth referrals

    How to turn email newsletters into lead generation machines

    The first question you need to ask before creating your email newsletter

    How often to publish your email newsletters

    How to repurpose your newsletter content for social media?

    ■Panel
    ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
    Jason Tucker @jasontucker https://twitter.com/jasontucker
    Bridget Willard @bridgetmwillard https://twitter.com/bridgetmwillard
    Tess Wittler @tesswittler https://twitter.com/TessWittler

    ■Socials
    ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
    Twitter ▶ https://twitter.com/wpwatercooler
    Instagram ▶ https://www.instagram.com/wpwatercooler
    Instagram ▶ https://www.youtube.com/wpwatercooler
    Facebook ▶ https://www.facebook.com/wpwatercooler

    ■Show Sponsors
    ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
    Desktop Server – ServerPress https://serverpress.com/
    WPsitesync https://www.wpsitesync.com/

    ■Are You Looking For Brand Awareness?
    ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀
    You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.

    We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?

    Yes, WPwatercooler has thousands of downloads every month. We’re not just a YouTube Show. https://wpwatercooler.com/sponsor

    ■Timestamps
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    #smartmarketingshow
    Más Menos
    1 h y 1 m
  • Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show

    Technical Dependencies and Marketing in WordPress with Devin Walker - Smart Marketing Show
    Jan 21 2021

    What do technical dependencies have to do with marketing in WordPress? Everything. Technical debt is a thing -- almost worse than student debt. But hey, you got that bachelor’s degree, right?

    This week, Jason and Bridget are joined by Devin Walker, the CEO, and co-founder of GiveWP.com. We’ll have a discussion on how your dependency choices can affect your user experience. And that’s marketing, baby!

    Panel
    Jason Tucker @jasontucker
    Bridget Willard @bridgetmwillard
    Devin Walker @innerwebs

    Check Out Bridget’s New Book
    “Keys To Being Social: Being Real In A Virtual World”
    Kindle – https://amzn.to/2HZELOq
    Paperback – https://amzn.to/2H4lqvl

    Show Sponsors
    Desktop Server – ServerPress https://www.servepress.com
    WPsitesync https://www.wpsitesync.com

    Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.
    https://www.cloudways.com

    How Are You Spending Your Marketing Budget?
    You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget.

    We have been sponsored by big brands such as Kinsta and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

    #smartmarketingshow
    Más Menos
    1 h y 1 m