Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.

In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.

In this episode, you'll learn about:

• Navigating the Meta advertising platform dashboard
• Understanding key metrics such as clicks, impressions, reach, and engagement levels
• Calculating cost per conversion and acquisition
• Conducting A/B testing to optimise your campaigns
• Leveraging Google Analytics for deeper insights
• Comparing performance across different marketing channels

Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

In this practical episode of The Marketing Podcast for Local Businesses, hosts Josh and Adam focus on converting clicks from your ads into enquiries and sales.

They stress the importance of directing ad traffic not to your homepage, but to a dedicated landing page specifically designed for your advertising campaign.

The episode unpacks essential elements of an effective landing page, including:

• Prominently featuring the compelling offer
• Adding a detailed explanatory video
• Incorporating social proof like reviews and case studies.
• And much, much more!

This podcast prepares listeners to maximise conversion rates effectively.

Stay tuned for the next episode, where they will discuss how to measure the success of your campaign and wrap up this series on social media advertising for small businesses.

Don't forget to subscribe for more valuable insights.

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Example landing page design: https://www.improvemysearchranking.com/guaranteed-rankings

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠

Welcome to another episode of The Marketing Podcast for Local Businesses, where we help small business owners turn their dreams into reality through effective marketing strategies.

Today we're tackling a topic that has been surrounded by myths and misconceptions for years: SEO.

In this episode, we’ll debunk seven common SEO myths that many business owners still believe. Some of these points might even seem controversial, but it's time to set the record straight. We’ll cover:

• The misconception that SEO needs to take a long time to work
• The belief that SEO is only about content, ignoring crucial elements like design, CRO, and branding
• The myth that SEO is a one-time effort
• Why keyword stuffing doesn’t work
• The truth about backlinks and why not all of them are equal
• Clarifying that SEO isn’t just about increasing traffic
• The fallacy that it's impossible to outrank big players like Checkatrade

Join us as we clear up these misconceptions and provide you with the real insights you need to succeed in your SEO efforts. Whether you're new to SEO or looking to refine your strategies, this episode is packed with valuable information to help you optimise your approach. Tune in and get ready to debunk these myths!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers.

Building on the strategies discussed in the previous episode, they guide listeners through:

• Setting up a Facebook page and ad account
• Creating a campaign with specific objectives, and
• Choosing the right audience using Facebook's AI or manual selection.

The episode focuses on crafting compelling ads, from selecting attention-grabbing images and videos to writing headlines and descriptions that resonate with target audiences.

By the end of this session, you'll be equipped to craft ads that not only attract clicks but are poised to convert them into customers.

Stay tuned for our next discussion on conversion rate optimisation and measuring the success of your social media campaigns.

Don't forget to subscribe for more valuable insights!

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Links discussed in the episode:

Facebook Page creation: https://www.facebook.com/

Facebook Ad Manager: https://www.facebook.com/adsmanager

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh explore how small business owners can craft compelling social media advertising campaigns.

They delve into:

• Creating irresistible offers
• Using Facebook's advertising platform for targeted ads
• Designing high-converting landing pages, and
• Measuring campaign results.

The episode features practical advice on constructing a "Godfather" offer that's too good to refuse, drawing on Alex Hormozi's "value equation framework" to ensure perceived value.

Expect real-life examples and a proven formula for crafting headlines that capture attention and drive action.

Tune in to transform your marketing approach and prepare for our next discussion on leveraging Facebook's ad platform effectively.

Don't forget to subscribe for more valuable insights.

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Offer/headline formula mentioned in the episode:

[Guaranteed dream outcome] in [specific time frame] [without effort]

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠ | ⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In this episode, Adam & Josh tackle a crucial question for small business owners: Should you build your website yourself or hire a professional?

We'll explore both options, weighing the pros and cons to help you make the best decision for your business.

What You'll Learn:

• The basics of DIY website building using platforms like Wix, Squarespace, and WordPress.
• The benefits and drawbacks of creating a website yourself, including cost-effectiveness and time investment.
• The advantages of hiring a professional web designer or developer for a custom, polished site.
• How to decide which option is right for you based on your budget, technical skills, and business needs.

Join us as we explore these topics and provide actionable insights to help you build or revamp your business website. Whether you’re tech-savvy or prefer to leave it to the experts, this episode will guide you through making an informed choice.

Listen now to discover the best approach for building your business website and make a great first impression online!

Don't forget to subscribe for more valuable insights.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠

Josh for SEO: ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | ⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

In today's episode, Adam & Josh explain how to turn more prospective customer leads (emails, calls, messages) into sales using Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO).

These two critical components work hand-in-hand to not only attract visitors to your website but also convert those visitors into loyal customers.

What You'll Learn:

1. The fundamentals of CRO and why it's essential for maximizing ROI.
2. How to align your SEO and CRO strategies for optimal website performance.
3. Practical CRO techniques.
4. The relationship between SEO and CRO and how they complement each other.

Join us as we explore actionable tips and insights to help you turn clicks into customers and ensure your website is performing at its best.

Listen now to discover how to elevate your digital marketing game by integrating CRO with SEO effectively. Don't forget to subscribe and share your thoughts with us on social media!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠ | ⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠

Josh for SEO: ⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠ | ⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠

Join us for the second installment as we deep dive into business planning, where we continue to guide you through the process of creating a robust and effective business plan. This episode is essential for both aspiring entrepreneurs and seasoned business owners, offering advanced insights and practical advice on finalizing your business plan for success.

What You'll Learn:

1. Management Team: Discover how to present your management team effectively. We’ll discuss the importance of showcasing the expertise, experience, and roles of your team members. Learn how to highlight the strengths of your team to build credibility with investors and stakeholders.
2. Your Operations: Understand the critical aspects of your operational plan. We’ll cover how to detail your business operations, including location, facilities, technology, and processes. Gain insights into structuring your operations for efficiency and scalability, ensuring your business runs smoothly from day one.
3. Financial Forecasts: Dive deep into creating realistic financial forecasts. We’ll explore how to develop comprehensive financial projections, including income statements, cash flow statements, and balance sheets. Learn the importance of accurate forecasting and how to present your financials to attract investors and secure funding.

Why Listen? Completing a business plan is a crucial step in turning your business vision into reality. This episode provides advanced guidance and actionable steps to help you finalize a comprehensive business plan that sets the stage for success. Whether you're preparing to launch a new venture or seeking to enhance an existing business, this episode will equip you with the tools and knowledge to achieve your business objectives.

Download a FREE business plan template on Start Smarter: https://startsmarter.co.uk/6-sections-your-business-plan-should-include/

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠hello@websitedesigners.london⁠⁠⁠ | ⁠⁠⁠www.websitedesigners.london⁠⁠

Josh for SEO: ⁠⁠hello@improvemysearchranking.com⁠⁠ | ⁠⁠www.improvemysearchranking.com⁠⁠