Twelve and a Half

Leveraging the Emotional Ingredients Necessary for Business Success

By: Gary Vaynerchuk

Narrated by: Gary Vaynerchuk

In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them.

Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results.

This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

This Is The First Day Of The Rest Of Your Life

Not Too Late To Make Changes In Life To Make What Truly Makes You Happy. This Book & Gary Does a Great Job Of Dumbing Down What Is Most Important In Life.

Be Grateful For What You Have & Not What You Don’t.

Life Is About Perspective. Educate Yourself On What’s Going On In The World To Know You’re Actually A Bright Diamond.

5 Stars

Is Gary crushing it again

This is a great book by Gary Vee very well-thought-out would've loved the cover to be him in a chef's outfit putting it together with the different ingredients. This is certainly a book that I think everyone everyone from a teenager to 90 year year olds needs to read and implement thanks again Gary for giving us great content that we can actually execute on.

Gary Vee did it again

Helped put me back on track after slipping back. Love the journey everyone, and if you work the process the joy is sure to follow! Thank you for always giving so much to your community, i have gifted this book to some very close connections already. Thanks Gary!

THIS is what it takes to be an authentic leader!!

You can lack many skill sets as a leader, but If you can connect with your team, your family and your friends with these 12 1/2 ingredients, everything about those relationships will improve! Thank you Gary Vee!!

Read This

Once again Gary crushed it. If you consume his content often much of this is not new. However he has laid it out the 12 principles in a way that is executable by all. Whether you have listened to GV before or are just just starting, the principles in this book are relevant to all.