The Content Marketing Handbook

How to Double the Results of Your Marketing Campaigns

By: Robert W. Bly

Narrated by: Barry Abrams

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to:

• Create A-level content that gets noticed, gets read, and eliminates "content pollution"
• Overcome the biggest weakness of content marketing
• Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
• Use content to build brands, enhance reputations, and stand out from the competition
• Plan, execute, and measure content marketing in a multichannel environment
• Know when to stop giving away content and start asking for the orders

©2020 Entrepreneur Media, Inc. (P)2020 Gildan Media

Content Marketing Strategies for Success

I love every Chapter of this Audio Book and I will excitedly implement every strategy. The information contained inside is explained in simplicity.

Content Marketing Handbook - An Evergreen Manual

This handbook proves content marketing is a never-changing promotional tool that was successful 100 years ago, and it just as successful today. This covers how content marketing was achieved years ago and how it is currently being done. A great guide for anyone who wants to use content marketing to succeed in their business. Great teaching.

I don't like the narrator.

I am tired.of buying audible programs that have people with speech impediments as narrators. I expect a professional speaker. I have bought Bob Bly's books ( real books) before and they were excellent.