7 Secrets of Persuasion
Leading-Edge Neuromarketing Techniques to Influence Anyone
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7 Secrets of Persuasion
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Narrated by:
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James Foster
About this listen
7 Secrets of Persuasion is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.
Whether your goal is to persuade one person - a husband, child, or boss - or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:
- Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn't know why they do what they do.
- Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.
- Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.
- Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the "fundamental attribution error."
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Download the accompanying reference guide.©2016 James C. Crimmins, PhD. (P)2016 Brilliance Audio, all rights reserved.Listeners also enjoyed...
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Performance4 out of 5 stars 517
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Story4 out of 5 stars 514
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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5 out of 5 stars
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Mindwise
- Why We Misunderstand What Others Think, Believe, Feel, and Want
- By: Nicholas Epley
- Narrated by: Nicholas Epley
- Length: 6 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 383
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Performance4.5 out of 5 stars 327
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Story4 out of 5 stars 320
You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?
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2 out of 5 stars
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Finally gave up - no real point
- By Thomas on 05-12-14
By: Nicholas Epley
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 1,664
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Performance4.5 out of 5 stars 1,463
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Story4.5 out of 5 stars 1,457
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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3 out of 5 stars
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 147
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Performance4.5 out of 5 stars 129
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Story4.5 out of 5 stars 129
For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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1 out of 5 stars
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Political jab
- By Brad on 10-20-17
By: John Bargh PhD
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 73
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Performance4.5 out of 5 stars 64
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Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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1 out of 5 stars
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Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
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Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 12,566
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Performance4.5 out of 5 stars 8,849
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Story4.5 out of 5 stars 8,820
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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3 out of 5 stars
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Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
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The Man Who Lied to his Laptop
- What Machines Teach Us About Human Relationships
- By: Clifford Nass, Corina Yen
- Narrated by: Sean Pratt
- Length: 7 hrs and 46 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 46
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Story4 out of 5 stars 50
Clifford Nass has developed a powerful theory: Our brains can’t fundamentally distinguish between interacting with people and interacting with devices. Nass’s discoveries push the boundaries of both psychology and technology and provide nothing less than a new blueprint for successful human relationships.
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4 out of 5 stars
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Human/Technology Interface
- By Roy on 10-19-10
By: Clifford Nass, and others
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 1,667
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Performance4.5 out of 5 stars 999
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Story4.5 out of 5 stars 989
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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3 out of 5 stars
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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The Upside of Your Dark Side
- Why Being Your Whole Self - Not Just Your "Good" Self - Drives Success and Fulfillment
- By: Todd Kashdan, Robert Biswas-Diener
- Narrated by: Jeff Cummings
- Length: 8 hrs
- Unabridged
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Overall4 out of 5 stars 790
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Performance4.5 out of 5 stars 692
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Story4 out of 5 stars 684
In The Upside of Your Dark Side, two pioneering researchers in the field of psychology show that while mindfulness, kindness, and positivity can take us far, they cannot take us all the way. Sometimes, they can even hold us back. Emotions like anger, anxiety, or doubt might be uncomfortable, but it turns out that they are also incredibly useful.
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1 out of 5 stars
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Boring and learned nothing
- By Taryn on 07-25-16
By: Todd Kashdan, and others
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I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
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Overall4.5 out of 5 stars 24
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
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Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
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Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
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Overall4 out of 5 stars 93
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Performance4 out of 5 stars 48
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Story4 out of 5 stars 46
Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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5 out of 5 stars
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A tour de force
- By Ivan on 07-05-11
By: Michael Kaplan, and others
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- By: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
-
Overall4 out of 5 stars 126
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Performance4.5 out of 5 stars 109
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Story4 out of 5 stars 107
In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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3 out of 5 stars
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Some Useful Ideas
- By Carson on 07-20-17
By: Steven Quartz, and others
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Blindspot
- By: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall4 out of 5 stars 563
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Performance4 out of 5 stars 459
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Story4 out of 5 stars 456
I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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1 out of 5 stars
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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Mindware
- Tools for Smart Thinking
- By: Richard E. Nisbett
- Narrated by: Joe Barrett
- Length: 10 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 510
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Performance4 out of 5 stars 434
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Story4 out of 5 stars 427
Many scientific and philosophical ideas are so powerful that they can be applied to our lives at home, work, and school to help us think smarter and more effectively about our behavior and the world around us. Surprisingly, many of these ideas remain unknown to most of us. In Mindware, the world-renowned psychologist Richard Nisbett presents these ideas in clear and accessible detail, offering a tool kit for better thinking and wiser decisions.
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5 out of 5 stars
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Sound scientific advice on how to live your life
- By Neuron on 08-26-15
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,226
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Performance4.5 out of 5 stars 3,540
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Story4.5 out of 5 stars 3,518
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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3 out of 5 stars
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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Making Habits, Breaking Habits
- Why We Do Things, Why We Don't, and How to Make Any Change Stick
- By: Jeremy Dean
- Narrated by: Sean Pratt
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall4 out of 5 stars 901
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Performance4 out of 5 stars 780
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Story3.5 out of 5 stars 766
Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a leading psychologist’s popular examination of one of the most powerful and underappreciated processes in the brain. Although people like to think that they are in control, the vast majority of human behavior occurs without any decision-making or conscious thought.
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1 out of 5 stars
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Get the actual book
- By Trish Vidal on 05-22-14
By: Jeremy Dean
What listeners say about 7 Secrets of Persuasion
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Titus
- 12-01-16
GREAT BOOK MUST LISTEN
Very Practical & informative About human reptilian Brain and language of it, GREAT BOOK must Listen, Awesome Narrator, I Enjoyed completely!!!!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ataya
- 07-08-18
Excellent resource
Nicely put and very resourceful. I doubt one time listen I enough to get the best out of it!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Paul Dumbravanu
- 11-01-23
Deep knowledge for life
Well structured and with heart written. Author respects his public. Not an easy for all
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Overall5 out of 5 stars
- Michaela Muthler
- 03-04-18
Continued Learning
Well written, consistent excellent and relevant examples throughout. I highly recommend this book to anyone hoping to increase their knowledge on marketing.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- titus
- 12-03-16
I LOVE THIS BOOK
Would you consider the audio edition of 7 Secrets of Persuasion to be better than the print version?
Audio version is great with Narrator.
What other book might you compare 7 Secrets of Persuasion to and why?
This book teach about how to influence the lizard
Have you listened to any of James Foster’s other performances before? How does this one compare?
Great
Was this a book you wanted to listen to all in one sitting?
Chapter 1
Any additional comments?
Fantastic read and great information! I am looking for more books from Author James Crimmins
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- dc
- 09-10-17
Great
A lot of the examples are also in other books. I read a lot of these types of books and this is top 3 for me. Very well done.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance2 out of 5 stars
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Story4 out of 5 stars
- Shelle
- 10-14-17
Helpful information if you can stay awake
Narrator's voice is hypnotic. I had to repeat many sections because it was difficult to stay focused and engaged.
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2 people found this helpful