Areté
Activate Your Heroic Potential
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Areté
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Narrated by:
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Brian Johnson
About this listen
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson—a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté—often translated as “virtue” or “excellence"—is about living at your highest potential, moment by moment. This isn’t abstract theory, it’s a guide to real-world habits that lead to lasting success and fulfillment.
What You’ll Learn:
- Wisdom: Practical insights to thrive personally and professionally.
- Discipline: Mental toughness to overcome procrastination and self-doubt.
- Courage: Tools to make bold decisions and embrace challenges.
- Gratitude: A simple yet powerful way to boost happiness and perspective.
- Hope: Strategies for setting meaningful goals and sustaining motivation.
- Curiosity: A growth mindset to explore new opportunities and ideas.
- Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix’s Stutz, says:
“Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life.”
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Heroic Public Benefit Corporation (P)2023 Heroic Public Benefit Corporation"Listeners also enjoyed...
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- Transform your Life, Work, and Confidence with Everyday Courage
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 7 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 51,527
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Performance4.5 out of 5 stars 44,851
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Story4.5 out of 5 stars 44,514
How to enrich your life and destroy doubt in five seconds. Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself?
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3 out of 5 stars
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I turned it off after an hour.
- By Zac on 04-08-17
By: Mel Robbins
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Can't Hurt Me
- Master Your Mind and Defy the Odds
- By: David Goggins
- Narrated by: David Goggins, Adam Skolnick
- Length: 13 hrs and 37 mins
- Unabridged
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Overall5 out of 5 stars 202,717
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Performance5 out of 5 stars 179,031
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Story5 out of 5 stars 178,433
For David Goggins, childhood was a nightmare--poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force tactical air controller, he went on to set records in numerous endurance events.
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3 out of 5 stars
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Opting for the book instead
- By S David on 12-24-18
By: David Goggins
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The Art of War
- By: Sun Tzu
- Narrated by: Aidan Gillen
- Length: 1 hr and 7 mins
- Unabridged
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Overall4.5 out of 5 stars 41,696
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Performance4.5 out of 5 stars 34,545
-
Story4.5 out of 5 stars 34,126
The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.
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5 out of 5 stars
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The actual book The Art of War, not a commentary
- By Nemo71 on 12-31-19
By: Sun Tzu
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
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Overall5 out of 5 stars 18,998
-
Performance5 out of 5 stars 16,368
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Story5 out of 5 stars 16,228
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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Self Help
- This Is Your Chance to Change Your Life
- By: Gabrielle Bernstein, Richard C. Schwartz - foreword
- Narrated by: Gabrielle Bernstein, Richard C. Schwartz - foreword
- Length: 6 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 21
-
Performance4.5 out of 5 stars 21
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Story4.5 out of 5 stars 21
Are you ready to unlock the greatest resource of your life? Gabby Bernstein has written the ultimate self-help guide, offering a revolutionary practice to radically shift your core beliefs and connect you to an infallible inner guidance system: the energy of Self within you. In this groundbreaking book, Gabby demystifies the power of Internal Family Systems (IFS) Therapy, taking its life-changing teachings out of the therapist’s office and into your everyday life.
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1 out of 5 stars
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Self Serving
- By pricefreund on 01-14-25
By: Gabrielle Bernstein, and others
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In this groundbreaking health-and-lifestyle guide, nutritionist and superfoods expert Darin Olien provides the keys to understanding and utilizing five life forces - quality nutrition, hydration, detoxification, oxygenation, and alkalization - the factors that determine whether we will be healthy, fit, and free of illness.
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The theory of everything nutritional- for Dummies
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Over the past 25 years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology start-ups - investments that have earned him tens of millions of dollars. Now, in this enlightening guide that is sure to become the bible for 21st century investors, Calacanis takes potential angels step by step through his proven method of creating massive wealth: start-ups.
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Master Your Mindpower will equip you with the mental and emotional armor you need to triumph over adversity. It will alert you (of impending self-doubt, fear, and the self-defeating conditioning of your past), inoculate you (from the societal pressures, stressors, and emotional turmoil), and guide you (as you forge those under-nurtured skills of mental toughness and emotional resilience) safely away from the pitfalls that lead most people to struggle.
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For younger generations, dating is a complicated mystery. Apps like Tinder and Bumble are supposed to foster connection but instead serve as a reminder of how painfully single we are. Certified sexologist and intimacy coach Shan Boodram - the most sought-after sex educator on the internet - is about to change all that. In this essential how-to guide, she addresses the realities of life today - when the rules of love and attraction are fluid - and teaches a group of young women how to become master daters in just 60 days.
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I Know What to Do, So Why Don't I Do It?
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You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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2 out of 5 stars
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Big Disappointment!
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Brand It Like Serhant
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Brand is everything. Whether you’re a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand—you just might not know it yet. Brand It Like Serhant brings listeners through Ryan’s three-step strategy that transformed SERHANT.
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1 out of 5 stars
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Self promoting & no learnings
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Fail Until You Don't
- Fight. Grind. Repeat.
- By: Bobby Bones
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Bobby Bones is the youngest inductee ever into the National Radio Hall of Fame, alongside legends Dick Clark, Larry King, and Howard Stern. As "the most powerful man in country music" (Forbes), he has reached the peak of his profession and achieved his childhood dreams. Each weekday morning, more than five million fans tune in to his radio show. But as Bobby reveals, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations.
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3 out of 5 stars
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It's ok.
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Dollars and Sense
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Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
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5 out of 5 stars
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This financial literacy book is different--and funny!
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The Ends of the World
- Volcanic Apocalypses, Lethal Oceans, and Our Quest to Understand Earth's Past Mass Extinctions
- By: Peter Brannen
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Overall4.5 out of 5 stars 1,970
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Performance4.5 out of 5 stars 1,763
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Our world has ended five times: It has been broiled, frozen, poison gassed, smothered, and pelted by asteroids. In The Ends of the World, Peter Brannen dives into deep time, exploring Earth's past dead ends, and in the process offers us a glimpse of our possible future. Many scientists now believe that the climate shifts of the 21st century have analogs in these five extinctions.
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5 out of 5 stars
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A Kid's Science Book FOR ADULTS!!
- By aaron on 06-15-17
By: Peter Brannen
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The Future You
- Break Through the Fear and Build the Life You Want
- By: Brian David Johnson
- Narrated by: Josh Bloomberg
- Length: 6 hrs and 38 mins
- Unabridged
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Overall4.5 out of 5 stars 18
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Performance4.5 out of 5 stars 16
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Story4.5 out of 5 stars 16
If you’re like most people, thinking about tomorrow makes you anxious. You may have dreams of what you want to do or where you want to be in the next few months, years, or decade, but you’re fearful because you don’t know what may await. Unfortunately, this apprehension affects how you make decisions today - the kind of decisions that will impact your life tomorrow.
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5 out of 5 stars
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Best book I've read all year
- By Mary Rarick on 10-09-21
What listeners say about Areté
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Timothy R Carpenter II
- 02-09-24
Distilled Wisdom and Vision
Brian’s repetition of actionable steps to live our best life with the admonition to do it now and again from moment to moment is inspiring me to actually do it.
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2 people found this helpful
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
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Story4 out of 5 stars
- Ubermann
- 01-13-25
Great insights, wrapped in advertising
Nuggets if brilliant wisdom, surrounded by marketing and advertising for Brian’s company. Also not a fan of how Brian speaks / reads; it’s like an arrogant, over-the-top highschool track coach.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story3 out of 5 stars
- Zack Elmer
- 05-25-24
very generalized
the bite size learnings are nice but the author only takes ideas from everyone and really only comes up with 3 or 4 new ideas. the last half is all about his app and how he can make more money from you. pretty petty
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Richard Angulo
- 01-03-24
To learn and grow, you must understand…
This book is filled with knowledge to help anyone willing, to understand how to live with ARETE’.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Michael Ferguson
- 03-23-24
every little chapter was interesting and I can apply to my life.
I liked all of it and can't think of anything I did not like. I highly recommend to everyone.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Roger Rignack
- 11-13-24
Outstanding Material!
Great book all around. One of the best. So helpful in so many facets of life both professional and personal. Thank you Brian Johnson.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ori
- 05-05-24
Just amazing
Life transforming book. Distilles wisdom from various authors in a nice protocol to help transform your life
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Stefanel Gavrizi
- 02-22-24
Just Great!
Brian does an amazing job delivering valuable information in small chunks. Loved every minute of it!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Andrew Hampton
- 12-13-23
An exceptional read.
The blending of ancient wisdom and modern day application, backed by science is riveting. Providing the perspectives of masters and children was brilliant.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 04-30-24
Insightful book but narrated as if to an audience of 10 year olds
There is a lot of useful, practical information from a wide range of sources and disciplines, which i appreciate.
The presentation of this information frustrated me, the over the top enthusiasm and repetition made it feel like the author was addressing an audience of 10 year olds. I found myself skipping forward a lot to get through the repeated points, while the last few chapters seemed like an advertisement for the authors businesses.
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