Methods of Persuasion

How to Use Psychology to Influence Human Behavior

By: Nick Kolenda

Narrated by: Mike Norgaard

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe.

Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Drawing from academic research in psychology, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS:

• Step 1: Mold Their Perception
• Step 2: Elicit Congruent Attitudes
• Step 3: Trigger Social Pressure
• Step 4: Habituate Your Message
• Step 5: Optimize Your Message
• Step 6: Drive Their Momentum
• Step 7: Sustain Their Compliance

This book teaches you the psychology behind each step. You'll learn how to apply METHODS to your own life so that you can influence people's thoughts, emotions, and behavior in nearly any situation.

©2013 Kolenda Group LLC (P)2017 Nick Kolenda

Helpful and to the point

This book wastes no time with pseudoscientific preamble about auras and energy levels. I appreciate the research and availability of citations and although I was persuaded by the ending remarks to submit a review, I’m not upset about that at all. I want people to know that this book presents information in a way that is uncommon in today’s society. An expert sharing their knowledge and someone who has the wherewithal to point out gaps in mine and their understanding. That’s unique in my opinion, I may be attributing my level of satisfaction heuristically because I finished the book but I don’t even care. I recommend this to anyone who is tired of the swill that is usually available on this topic, great job Nick.

Great book and a must read for everyone

An absolute masterpiece, I would highly recommend everyone to equip them with the concepts of this book. The last chapter is truly a delightful read and a culmination of the intelligence of the author as well as content from the entire book.

Awesome

This was a really insightful book. I recommend this book to anyone who wants to gain knowledge in a skill set. Who doesn’t want that ???

Brilliant

Nick Kolenda is amazing, he explains everything I also suggest buying the book for quick reference. So much information and I pray he comes out with another book soon.
There is a ton of information on his website as well which goes a lot deeper.
You won’t be disappointed
Darrell Morgan

Loved it

I’ve read a lot of literature on persuasion, marketing, NLP and sales over the years and I think this is possibly the clearest guide I’ve seen. Kolenda is fantastic at organizing and presenting the wealth of research done in this area. Highly recommended!