The Road Less Stupid

By: Keith J. Cunningham

Narrated by: Keith J. Cunningham

Smart people do dumb things. Here's the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made?

Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake.

Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, regardless of the size of the business, the currency, or the industry, to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time.

This is a business book for business listeners who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious "best idea" available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices...either of which will result in fewer stupid mistakes.

This is the real "secret": The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

©2017-2018 Keith J. Cunningham (P)2018 Keith J. Cunningham

Full of Wisdom

This is an excellent book that is packed with business and life wisdom. I read it twice just to make sure I didn't miss any details. I have read hundreds of business books in my life and this one stands out as one of the best I've read.

funny! and true! I am listening to it on repeat

This is a great book, I read 2-3 books per week and this is my favorite this year! Keith is funny and insightful, this book makes you think!

Keith is a master in business!

Hundreds of thinking time questions, hundreds of truths about business growth and failure. THE must-have for every businessman who prefers to be the business owner instead of operational worker in his own business. #business #mba #tagsgiving #sweepstakes

5 star content but get it in print

Is an action book, not a listen book. Don't bother with the audible version. Get the book in hard copy.

One of the best business and motivational books

There's a lot of books on the market but few with as much practical advice as Cunningham. I will listen to it over and over to let is sink in. I'm anxious to read more titles from him.