Loved

How to Rethink Marketing for Tech Products

By: Martina Lauchengco

Narrated by: Martina Lauchengco

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision.

The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.

©2022 John Wiley & Sons, Inc. (P)2022 Ascent Audio

incredible! This is the product marketing book.

This book unlike so many other business books you may read. The author focused on having the most useful information possible.

I felt like almost every sentence was something to not be missed, something that would impact your product, impact your career and impact your company. I'm so glad that the author was interviewed on one of the product podcasts I listen to so that I could learn everything I learned.

Our product, our company and our product marketing is forever changed by reading this book.

This book is now required reading for our marketers.

Fantastic marketing book

A must read for all marketers. While the book focuses primarily on the product marketing function for tech products, it is so comprehensive that any marketer will extract great insights. Also a good compass for early stage founders looking to build out their GTM functions/teams. Packed with real-world examples and tactical advice.

Comprehensive functional deep-dive into product marketing

A must-read handbook for anyone seeking to understand the powerful yet often underutilized function of product marketing

great primer on product marketing

useful for any professional considering getting into either marketing or product development in tech

Good read

I had to read it for a class, but I enjoyed her personal yet informative perspective on product marketing and it encouraged my career path.