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Transformed
- Moving to the Product Operating Model
- Narrated by: Marty Cagan
- Length: 10 hrs and 9 mins
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Publisher's summary
Help transform your business and innovate like the world's top tech companies!
Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. Transformed has three big goals:
- First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way.
- Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model.
- Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform.
Written by bestselling author Marty Cagan and his partners at the Silicon Valley Product Group, Transformed is filled with real-world examples and proven, practical advice from their decades of experience helping companies move to the product operating model.
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I was hoping for more
- By Eva-Stina on 12-07-19
By: Product School, and others
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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User Story Mapping
- Discover the Whole Story, Build the Right Product
- By: Jeff Patton, Peter Economy - foreword
- Narrated by: Roy McCrerey
- Length: 8 hrs and 19 mins
- Unabridged
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User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features. Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.
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Straw man arguments and handwaving
- By Amazon Customer on 01-02-22
By: Jeff Patton, and others
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Jobs to Be Done
- Theory to Practice
- By: Anthony W. Ulwick
- Narrated by: Tom Askin
- Length: 3 hrs and 17 mins
- Unabridged
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Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become the Jobs-to-Be-Done theory.
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Practical and effective
- By Joshua D. on 01-10-21
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Product Management in Practice (2nd Edition)
- A Practical, Tactical Guide for Your First Day and Every Day After
- By: Matt LeMay
- Narrated by: Matt LeMay, Sara Powell
- Length: 10 hrs and 11 mins
- Unabridged
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.
By: Matt LeMay
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Product Roadmaps Relaunched
- How to Set Direction While Embracing Uncertainty
- By: C. Todd Lombardo, Bruce McCarthy, Evan Ryan, and others
- Narrated by: Theodore O'Brien
- Length: 6 hrs and 41 mins
- Unabridged
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A good product road map is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy. This practical guide teaches you how to create an effective product road map, and demonstrates how to use the road map to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
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Demystifies the traditional Gantt. Recommended
- By Daniel on 06-04-24
By: C. Todd Lombardo, and others
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- By: Joshua Seiden
- Narrated by: Chris Abell
- Length: 1 hr and 21 mins
- Unabridged
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Quick, informative, and easy to understand
- By tatianna on 01-11-20
By: Joshua Seiden
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Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
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Product Leadership
- How Top Product Managers Launch Awesome Products and Build Successful Teams
- By: Richard Banfield, Martin Eriksson, Nate Walkingshaw
- Narrated by: Mitchell Dorian
- Length: 7 hrs and 41 mins
- Unabridged
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This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, insights, and techniques of successful product managers. If you want to understand what drives good product leaders, this book is an irreplaceable resource.
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Excellent book - hit all the marks
- By Michal O on 06-21-23
By: Richard Banfield, and others
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Team Topologies: Organizing Business and Technology Teams for Fast Flow
- By: Matthew Skelton, Manuel Pais
- Narrated by: Edward Bauer
- Length: 6 hrs and 31 mins
- Unabridged
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Team Topologies is a practical, step-by-step, adaptive model for organizational design and team interaction based on four fundamental team types and three team interaction patterns. It is a model that treats teams as the fundamental means of delivery, where team structures and communication pathways are able to evolve with technological and organizational maturity. In Team Topologies, IT consultants Matthew Skelton and Manuel Pais share secrets of successful team patterns and interactions to help listeners choose and evolve the right team patterns for their organization.
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Nice of you’re Amazon or Google
- By Johann D on 06-02-22
By: Matthew Skelton, and others
What listeners say about Transformed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anonymous User
- 04-05-24
the message
its a repeat of previous titles of marty with focus on thr specifical how to of transforming organisation to the porlint where ermpowered amd inspired are relevant.
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- Tiros
- 04-07-24
Mr Cagan brings it all together
I liked that this completes a triangle started by Inspired and Empowered. in many ways I wish this had been the first book, but coming out now as the 3rd book (4th if you include Loved), still works.
Based on my experience over the past few years, I will say this book is highly aspirational, as many of my clients aren't ready to make such grand, sweeping changes. But, having seen the problems created by incomplete transformations, I appreciate the guideposts in this book identifying what needs to be done.
Thank you Marty & SVPG.
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- Jess
- 05-28-24
Essential for product leaders and upper management
If you want to run a modern product organisation, but are struggling to express the value to your business and upper management. This book is a must read for you.
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- Andrew Bixler
- 03-18-24
A Needed Guide to Moving to Product
Marty Cagan clearly shows why and how to move to the product model in this. This helps sum up his work in explaining how the product model works and operates.
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- Radim Bosticka
- 04-21-24
Common sense
I have seen many misused terms in product and have been badly impacted by them as well. This book is refreshing view that explains many bad practices put in place by people in power that really have very little idea how to make teams work effectively these days
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- Adebayo Dawodu
- 04-13-24
A great toolkit
The book is a great addition to the collection. The promise of the product operating model is attainable when applied effectively. Industries may resist and the overall impact on employment could create friction. I would highly recommend
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- Nathaniel
- 03-28-24
20 years of product model observations
Marty does a good job. the chapters are organized well eith a recent update to the audio book. Marty shares 20 years of observations and patterns of product led organizations and teams exhibit and how they ultimately created an order of magnitude change in the customer and business. I was bored the first half because it was logical and foundational knowledge bit if you're just getting started this a great guide to changing your organization from the bottom up to the top.
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- Alexander
- 04-21-24
One of the best books I've ever read
It is.a perfect summary of my observations after working in software product development for 20 years
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