Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM

It's 2050.

The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that.

And my question is, are you ready (and how will you get ready)?

That's what today's solo pod is all about:

1. Where AI is going
2. The old way of marketing
3. How AI will change marketing
4. What you can do about it
5. My five AI promises

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM

The best marketing creates positive change.

When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside.

Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Communications & Public Engagement Manager) are the hosts of the Appleton Engaged Podcast and work for the City of Appleton.

While this was my first time having TWO guests on, it went waaay better than planned.

In our conversation, we discuss:

(1) How understanding your audience and context is crucial for effective marketing and communication.

(2) Storytelling as a powerful marketing tool for creating impactful content and building relationships.

(3) Collaboration leads to more successful marketing strategies by bringing in diverse perspectives.

(4) How podcasting is an effective platform for sharing stories and resources and building community engagement.

(5) The importance of pursuing hobbies and interests outside of work

// GUEST LINKS //

Timber's LinkedIn

Andy's LinkedIn

Appleton's Engaged Podcast

The Kosh Podcast

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs

From Pastor to Product Marketing Guru, Anthony knows his stuff.

Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging.

In our conversation, we discuss:

(1) Marketing's role in generating product demand and making the sales process easier.

(2) The importance of effective positioning in guiding clear messaging and communications.

(3) How focusing deeply on a niche target segment leads to better results than a broad approach.

(4) Tips for crafting capabilities-based messaging that explains how customers use products.

(5) Examining how human tendencies like pride can negatively impact marketing if left unchecked.

// GUEST LINKS //

Anthony's LinkedIn

Fletch PMM website

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer //

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.