We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies.

Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can be a great marketing tool for your retail business.

So let’s dive into the power of pop-ups and pop-ins and discover how they can elevate your retail experience—and drive customer engagement!

[01:36] Why the ability to create FOMO is Crystal's biggest takeaway about pop-ups

[02:42] An upcoming example from a brand that uses a creative pop-up shop to connect with customers

[04:11] How partnering with the right vendor for pop-ups can help retailers market easier

[06:25] Crystal's different ideas for pop-ups retailers can host in their store

[09:19] 5 questions to ask yourself when you’re brainstorming pop-up ideas

Catch up on all the details on our website at https://www.crystalmediaco.com/episodes/the-power-of-creating-fomo-in-pop-ups-after-the-show/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail

Have you ever considered the power of a pop-up shop to breathe new life into your retail store? Well, you're in for a treat because today we're joined by Allison Yee, the founder of UpNext.

We're talking all about the untapped potential of pop-up shops and pop-in shops. Let’s explore how these temporary setups can be game-changers for testing new markets, products, and ideas.

As the CEO of UpNext, Allison wants to create a world where entrepreneurs can make big waves without taking huge risks. Whether you’re testing new product lines or dipping into new markets, pop-ups can offer a whole world of possibilities.

And Allison is here to guide us through it all. She is sharing some real-life success stories, essential tips and tricks, and some common pitfalls to avoid. If you’re a brand-new retailer, this could be just what you need to get started.

Plus, we’ll look at how communities and municipalities are opening up even more opportunities for retailers to get creative with pop-up shops. Get ready for an inspiring and fun conversation!

[02:21] Welcoming Allison to Rooted in Retail

[03:56] Allison breaks down exactly what pop-ups and pop-ins mean (and why should retailers consider doing them)

[04:53] The reasons why a brand, a retailer, or an entrepreneur might be considering a pop-up

[06:43] How municipalities are collaborating with brands and developers for pop-ups

[09:24] How can retailers plan and execute a pop-up to create a successful experience?

[11:50] The transformative effect pop-ups can have on a retail store

[13:57] What are some of the most common pitfalls to avoid when planning a pop-up shop

[16:04] One step retailers need to take before entering a new partnership

[19:45] Real-life examples of successful seasonal pop ups

[24:03] How permits work when it comes to pop ups

[24:58] What are some innovative ways retailers are using pop ups to create buzz, drive traffic, and deepen the customer relationship?

[29:20] One segment that Allison sees repeatedly finding success with pop ups

[31:24] Allison's resilience round

Get all of the resources mentioned in this episode on our website at https://www.crystalmediaco.com/episodes/the-secrets-of-successful-pop-up-shops-with-allison-yee/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail

This week I’m talking about episode 81 with Lori Foster where we talk all about using Facebook Lives to market her shop. She has such incredible results and the biggest secret to her success is that she has found a way to make it FUN for her.

For Lori that means leveraging spontaneous creativity to create her daily live show. This idea might be inspiring and freeing for you - to not have to worry about having a strict plan that you have to follow every single day. For others that might stress you out even more.

The key is to find what makes it fun and interesting for you so that you stick to it and let it grow your business.

Join me in today’s after-the-show as we talk about:

[00:00] Welcome to After the Show!

[01:47] Lori calls her customers "Divas." This brings them together into a tight community (with mugs and all). Creating that sense of community can be a powerful driver when creating content. What would you call the members of your community?

[04:16] Biggest Takeaway: Leveraging the Power of Spontaneous Creativity

[09:24] Let us help you amplify your results

[12:01] Register for the 2025 EVOLVE Conference!

[13:16] Coming up next week on Rooted in Retail!

Get access to all of the details on our website at https://www.crystalmediaco.com/episodes/using-spontaneous-creativity-in-your-marketing-after-the-show/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail