Best Story Wins By cover art

Best Story Wins

By: Column Five
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  • Summary

  • Column Five’s “Best Story Wins” is for marketing and branding professionals looking to unlock their growth potential.

    Each episode features a conversation with industry leaders about how they win the hearts and minds of their customers and build world-class brands. You’ll learn about their success stories and failures, as well as strategies and tactics for how to take your own marketing efforts to the next level.

    Welcome to Best Story Wins!
    Column Five
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Episodes
  • Ep. 27 Bryan Saftler of Data Bricks

    Ep. 27 Bryan Saftler of Data Bricks
    May 2 2024
    Sustaining success in the competitive B2B landscape is no easy task. But what strategies truly secure a company's future?

    In today’s episode, we are joined by Bryan Satftler, Global Head of Marketing for Communications, Media & Entertainment at DataBricks, who explores the delicate balance between brand building and data-driven marketing. He shares why this fusion is pivotal and how it shapes top-of-the-funnel brand awareness and continuous brand enhancement for long-term success.

    We also discuss:
    • The business impact of the democratization of insights across teams.
    • How to incorporate nuances in messaging for the stages of the sales funnel.
    • The evolution of social media platforms towards video content and its implications in building brands.
    • And much more!
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    1 hr and 5 mins
  • Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)

    Ep. 26 Sam Oshin (Senior Director, Brand and Marketing Design at Github)
    Apr 18 2024
    Most Fortune 500 companies rely on GitHub for planning, building, and collaborating on software. But how did they cultivate a brand with such a worldwide transformational impact?

    In this episode, we are joined by Sam Oshin, Senior Director, Brand and Marketing Design at GitHub. He delves into GitHub's evolution from a version control tool to a dominant force in enterprise software development. Sam also explores how GitHub now harnesses AI technology to drive innovation and disruption across multiple industries, as well as the crucial role storytelling has played in this journey.

    We also discuss:
    • Finding the balance between personal values, family commitments, and professional advancement.
    • The hurdles of crafting a message that resonates with both enterprise buyers and individual developers.
    • The significance of brand authenticity and ongoing innovation in connecting with technical audiences.
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    47 mins
  • Ep. 25 Jon Miller (MarTech Entrepreneur)

    Ep. 25 Jon Miller (MarTech Entrepreneur)
    Apr 4 2024
    This week, we’re joined by Jon Miller, (Prev: Co-Founder/CMO of Marketo, Cofounder/CEO of Engagio, CMO of Demandbase), who shares his hard-won insights on all things marketing and MarTech. Jon has made a dynamic and innovative career out of identifying big opportunities in MarTech and has built some of the most iconic brands in the space. We talked at length about how B2B marketing and sales have changed and continue to evolve and how teams need to operate to win in today’s market, including leveraging the power of community, positioning, brand, and AI.

    Join us as we discuss:
    • Effective strategies for entering market categories filled with established players
    • How companies can position themselves as trusted authorities in their industry
    • Current challenges and opportunities for marketers
    • And much more.
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    39 mins
Leadership Marketing Career Success Economics
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