This Is Personal

The Art of Delivering the Right Email at the Right Time

By: Brennan Dunn

Narrated by: Matt Weisgerber

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy.

This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email.

Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.

©2023 Brennan Dunn (P)2023 Ascent Audio

A goldmine for any marketer

I've been following Brennan now for about 6 months and am continuously amazed at his expertise & advice with internet marketing. This book is a great compilation of his core philosophies that ever internet marketer should recognize...the primary one being to personalize your content to your audience.

The more personalized, the higher the conversions...and the more value to each subscriber.

Looking forward to continuing to apply the concepts from this book in my journey!