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Brand Thinking and Other Noble Pursuits
- Narrado por: Nicole Vilencia
- Duración: 10 h y 26 m
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Reseñas editoriales
The very idea of branding, says author Debbie Millman, "demands disagreement". From the literal "branding" of cattle in Ancient Egypt on through the modern day bottled water craze, voice actress Nicole Valencia creates a brand of her own in this playful, insightful, and occasionally humorous performance. On one hand, brands may seem oppressive, corporative and bland: an omnipresent cultural force that robs people of their individuality. At the same time, brands can provide an outlet for new ideas and artistic expression, and in doing so play an integral role in how people forge their identities. Love them or hate them, brands infiltrate even the most mundane aspects of life. Millman's thorough exposé offers over 20 interviews with leading voices in design and marketing.
Resumen del Editor
Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
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- De VIPinSF en 04-05-18
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The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
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Historia
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
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General
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Narración:
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Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
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How to Think Like a Great Graphic Designer
- De: Debbie Millman
- Narrado por: Nicole Vilencia
- Duración: 6 h y 58 m
- Versión completa
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Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, 19 designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the greatest graphic designers of our time to speak frankly and openly about their work.
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Pretentious
- De Gregory Holder en 02-18-16
De: Debbie Millman
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 8 h y 43 m
- Versión completa
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- De Lee en 06-15-15
De: Guy Kawasaki
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How to Launch a Brand
- Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming and Brand Identity
- De: Fabian Geyrhalter
- Narrado por: Chris Brinkley
- Duración: 2 h y 29 m
- Versión completa
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Historia
Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and - obviously, since you just launched a new offering - you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you have sought to listen to this book.
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Former client raving about Fabian’s method
- De VIPinSF en 04-05-18
-
The 22 Immutable Laws of Branding
- De: Al Ries, Laura Ries
- Narrado por: David Drummond
- Duración: 8 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
- De Dave Makes Things en 09-07-14
De: Al Ries, y otros
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
Lo que los oyentes dicen sobre Brand Thinking and Other Noble Pursuits
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Aviad Shahar
- 06-18-23
So many redundant moments
Contains so much bla bla moments. Could definitely be shorten to 3 hours instead of 8
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- Becka
- 06-01-19
Clever perspectives.
I wish they would have had multiple voices since it's Q and A - but I get the complications that would have come with that. At times, in the book it's difficult to remember who is talking (I'm commuting on 95 so think on and off ya know). BUT the opinions in here are great.
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- Daniel A. Boyd
- 08-07-16
2 actors needed.
Needed 2 voice actors. Some good info. Fun format for audio. Surprising the original audio interviews don't exist.
Good job, hard work to do by herself.
Have used as cocktail knowledge.
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esto le resultó útil a 3 personas
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- SIV
- 02-18-20
pretty good book about branding
I liked the insights the subjects had on branding.
I wish the narrator Nicole Vilencia wouldn’t change voice pitch for each character- it’s distracting.
She’s a narrator, not acting out the parts.
other than that strange choice she makes she does a pretty good job. Mispronounces words she doesn’t know here and there, but not too much.
Overall a good listen if you are interested in branding.
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esto le resultó útil a 2 personas
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- taylor gibson
- 02-03-22
Production Value/Format could use improvement
The chapter titles should contain the interviewee name. Although I favor many of the guests featured, I found it difficult to engage with the material. Narrator did the best she could to portray the sentiment of each guest but having another person read for each interviewee would add significant value.
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- Amazon Customer
- 04-23-17
Great overview of ideas about branding
This book is chock full of pearls about design thinking, branding and marketing. It's like an introductory mini course that really gets you thinking about how these ideas are part of everyday life. I wish the performance had included the voices of the actual people - the audio narrator tried to use different prosody but it was clearly a challenge. I laid her effort. Anyway this book was very worthwhile.
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esto le resultó útil a 4 personas
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- Nicole Antonuccio
- 04-11-19
Interesting content, poor narration
The interviews are very interesting and there is a lot of insightful discussion about branding, but the narration is robotic and the lack of an additional narrator during the interviews makes it difficult to distinguish who is saying what. I couldn't finish because it was hard to listen to, but would consider reading the book.
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esto le resultó útil a 1 persona
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- Bonnie Alter
- 06-30-19
The experts that were interviewed
I think it would have been more powerful if the experts were the ones actually talking than the other. Sometimes it was hard to distinguish between them.
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- Joe Oviedo
- 02-07-15
Great book, I couldnt connect with the narrator
The people, the background, all the participants in the book are great, they come from different disciplines and really paint a relevant picture of the subject. But the narration, they audiobook is no good, i am sad i lost a credit with this, i am thinking on buying the book instead.
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esto le resultó útil a 6 personas
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- JDValdez
- 11-24-18
Unimportant/Unimpressive
I wanted to hear about design, not politics, or ideological views. Would not recommend purchasing.
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esto le resultó útil a 3 personas