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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
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Publisher's summary
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced - or turned off - by marketer's relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today's consumer.
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- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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The Culture Code
- An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
- By: Clotaire Rapaille
- Narrated by: Barrett Whitener
- Length: 6 hrs and 29 mins
- Unabridged
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Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
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Mapping cultures
- By Eric on 08-04-08
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Fooling Houdini
- Magicians, Mentalists, Math Geeks, and the Hidden Powers of the Mind
- By: Alex Stone
- Narrated by: Alex Stone
- Length: 9 hrs and 14 mins
- Unabridged
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When Alex Stone was five years old, his father bought him a magic kit - a gift that would spark a lifelong love. Years later, while living in New York City, he discovered a vibrant underground magic scene exploding with creativity and innovation and populated by a fascinating cast of characters: from his gruff mentor, who holds court in the back of a rundown pizza shop, to one of the world's greatest card cheats, who also happens to be blind. Captivated, he plunged headlong into this mysterious world.
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I suppose the author thinks he's clever
- By Joe on 11-01-12
By: Alex Stone
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The Molecule of More
- How a Single Chemical in Your Brain Drives Love, Sex, and Creativity - And Will Determine the Fate of the Human Race
- By: Daniel Z. Lieberman MD, Michael E. Long
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In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.
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Did you know conservatives have more orgasms?
- By Josh on 10-21-20
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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The Wizard of Ads
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- By: Roy H. Williams
- Length: 4 hrs and 41 mins
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Bozo Sapiens
- Why to Err Is Human
- By: Michael Kaplan, Ellen Kaplan
- Narrated by: Victor Bevine
- Length: 9 hrs and 46 mins
- Unabridged
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Our species, it appears, is hardwired to get things wrong in myriad different ways. Why did recipients of a loan offer accept a higher rate of interest when a pretty woman's face was printed on the flyer? Why did one poll on immigration find the most despised aliens were ones from a group that did not exist? What made four of the Air Force's best pilots fly their planes, in formation, straight into the ground?
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A tour de force
- By Ivan on 07-05-11
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To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
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According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
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Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Annoying guy cheap narration destroyed book
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Fascinating!!
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Throughout history, leaders have used solitude as a matter of course. Eisenhower wrote memoranda to himself during World War II as a way to think through complex problems. Martin Luther King found moral courage while sitting alone at his kitchen table one night during the Montgomery bus boycott. Jane Goodall used her intuition in the jungles of Central Africa while learning how to approach chimps. Solitude is a state of mind, a space where you can focus on your own thoughts without distraction....
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Just not for me
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Predictably Irrational
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In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
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Good lessons, mediocre science?
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What listeners say about Buyology
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Anton Sulin
- 06-08-18
Insightful for consumers, but not marketing professionals
Being a scientist turned marketer I didn’t find too many insights. However the performance was spot on and the experience was enjoyable overall.
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Overall
- Roy
- 04-15-09
Neuroscience of Marketing
Martin Lindstrom presents the research findings related to the neuroscience of marketing. He sheds light on what consumers do and why - which is often different from what they think they are doing and why. I would like to have Lindstrom speak at least some to the marketing of products which are harmful to the public. Will marketers ultimately be able to sell anything to anyone at anytime or is their a limit to what individuals will do in response to marketing? Are there ethical implications to what is being learned from neurscience and marketing? The issues are troublesome and Lindstrom is in a unique spot to inform us about the issue.
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- Mary
- 02-17-13
Great for class
Any additional comments?
If you have a paper due its a great listen. Also if you are at all interested in marketing.
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- darknight
- 05-08-15
Make your gfs and wives read this! Saves u $$$!
Great overall. ... Make your gfs and wives/husbands read this! It will save you a lot of dollars if they can become aware of buying habits.
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- macblond
- 09-28-15
Great narration and storyline
Good for people in the marketing business, it keeps you hooked from the first minute until the very end. Not exactly ground breaking but filled with interesting real life facts.
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Overall
- Anonymous User
- 12-29-21
An inside look
Martin's research and insights hold up nearly 20 years later. Solid work end to end
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- Anonymous User
- 11-25-22
Great insight
This book provides a very unique take on what drives us to actually buy or do something.
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- Nathaniel T. Parsons
- 09-09-13
Thin
Would you try another book from Martin Lindstrom and/or Don Leslie?
Probably not
How would you have changed the story to make it more enjoyable?
The book lacked focus. Lots of 2nd hand filler put in for unclear reasons. The core of the book is his own research results, but he draws conclusions that don't relate to the results he describes. The point of the book is that we are more manipulated than we thought... by people like him, I might add... but his own storytelling and essential purpose in telling us this is not clear... except to burnish his own brand as an expert, which seems to be the ultimate goal of the book. Meh.
How did the narrator detract from the book?
He was hammy. It gave the book the sense that it was a piece of entertainment rather than information.
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- Douglas Hosoda
- 02-16-20
Just read this book if you work in a multinational
I've heard for 2 hours just the author saying that buyology is the new discovery for understanding the secret inside customer heads but what I found was just a description of modus operandi of multinational marketing campaigns. A lot of talking for few content.
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Overall
- Pamela
- 04-08-09
Very High Word to Idea Ratio
I was eager to hear what Buyology had to say but after 2 hours, I still hadn't reached any of the main ideas. I am not a fan of abridged books, but I'd make an exception with this one. I kept thinking, "enough already, get to the point!" I think there is some good stuff here, but I couldn't take it; I need more intellectual engagement to make listening to a book rewarding. It's worth reading, but I'd recommend getting a version you can skim so you can focus on the main points and not invest too much time in the padding.
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16 people found this helpful