-
Made to Stick
- Why Some Ideas Survive and Others Die
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Compra ahora por $13.50
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
Los oyentes también disfrutaron...
-
Switch
- How to Change Things When Change Is Hard
- De: Dan Heath, Chip Heath
- Narrado por: Charles Kahlenberg
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- De Jeremy Devens en 02-24-10
De: Dan Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
-
Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
-
Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
-
-
Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Switch
- How to Change Things When Change Is Hard
- De: Dan Heath, Chip Heath
- Narrado por: Charles Kahlenberg
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- De Jeremy Devens en 02-24-10
De: Dan Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
-
Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
-
Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
-
-
Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
The Tipping Point
- How Little Things Can Make a Big Difference
- De: Malcolm Gladwell
- Narrado por: Malcolm Gladwell
- Duración: 8 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
-
-
My tipping point…for audio
- De Mod en 04-17-12
De: Malcolm Gladwell
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Upstream
- The Quest to Solve Problems Before They Happen
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 7 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
-
-
Mixed review
- De Aaron en 12-09-20
De: Dan Heath
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
Thinking, Fast and Slow
- De: Daniel Kahneman
- Narrado por: Patrick Egan
- Duración: 20 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
-
Difficult Listen, but Probably a Great Read
- De Mike Kircher en 01-12-12
De: Daniel Kahneman
-
The Story Factor
- Inspiration, Influence, and Persuasion Through the Art of Storytelling
- De: Annette Simmons
- Narrado por: Annette Simmons
- Duración: 12 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.
-
-
Good material; painful narration
- De Dutiful Son-In-Law en 02-16-21
De: Annette Simmons
-
Mental Models: 30 Thinking Tools that Separate the Average from the Exceptional
- Improved Decision-Making, Logical Analysis, and Problem-Solving
- De: Peter Hollins
- Narrado por: Russell Newton
- Duración: 3 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Mental models are like giving a treasure map to someone lost in the woods. They provide instant understanding, context, and most importantly, a path to the end destination. Now imagine having such a map for all problems and decisions in your life. Battle information overwhelm, focus on what really matters, and make complex decisions with speed and confidence.
-
-
Very useful mental models for entrepreneurs
- De DC en 05-28-19
De: Peter Hollins
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 7 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
-
Gallo cuts to the chase...
- De Carol Crouse en 03-05-14
De: Carmine Gallo
-
Drive
- The Surprising Truth About What Motivates Us
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 5 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
-
-
Not as good as A Whole New Mind
- De Michael O'Donnell en 04-30-10
De: Daniel H. Pink
-
The Personal MBA: Master the Art of Business
- De: Josh Kaufman
- Narrado por: Josh Kaufman
- Duración: 15 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
-
-
Not an MBA, But A Damn Decent Experience.
- De Cori en 01-20-13
De: Josh Kaufman
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
Reseñas de la Crítica
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
Relacionado con este tema
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
-
Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- De: Charles Duhigg
- Narrado por: Mike Chamberlain
- Duración: 10 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Read the last chapter first
- De A. Yoshida en 04-29-16
De: Charles Duhigg
-
The Culture Code
- The Secrets of Highly Successful Groups
- De: Daniel Coyle
- Narrado por: Will Damron
- Duración: 7 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
-
-
Anyone in a leadership position should read this
- De Kimberly en 03-04-18
De: Daniel Coyle
-
Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
-
-
Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
-
All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
-
To Sell Is Human
- The Surprising Truth about Moving Others
- De: Daniel H. Pink
- Narrado por: Daniel H. Pink
- Duración: 6 h y 6 m
- Versión completa
-
General
-
Narración:
-
Historia
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
-
Lenghty book with a few solid tips on persuation
- De Gerardo A Dada en 01-21-13
De: Daniel H. Pink
-
The Plateau Effect
- Getting From Stuck to Success
- De: Bob Sullivan, Hugh Thompson
- Narrado por: Don Hagen
- Duración: 9 h y 3 m
- Versión completa
-
General
-
Narración:
-
Historia
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
-
Heath
- De Oliver Nielsen en 07-22-13
De: Bob Sullivan, y otros
-
Smarter Faster Better
- The Secrets of Being Productive in Life and Business
- De: Charles Duhigg
- Narrado por: Mike Chamberlain
- Duración: 10 h y 23 m
- Versión completa
-
General
-
Narración:
-
Historia
The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.
-
-
Read the last chapter first
- De A. Yoshida en 04-29-16
De: Charles Duhigg
-
The Culture Code
- The Secrets of Highly Successful Groups
- De: Daniel Coyle
- Narrado por: Will Damron
- Duración: 7 h y 13 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.
-
-
Anyone in a leadership position should read this
- De Kimberly en 03-04-18
De: Daniel Coyle
-
Little Bets
- How Breakthrough Ideas Emerge from Small Discoveries
- De: Peter Sims
- Narrado por: John Allen Nelson
- Duración: 5 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, the story developers at Pixar films, and the Army Chief of Strategic Plans all have in common? Best-selling author Peter Sims found that all of them have achieved breakthrough results by methodically taking small, experimental steps in order to discover and develop new ideas.
-
-
Useful approach, not for everyone
- De Tad Davis en 08-15-11
De: Peter Sims
-
Questions Are the Answer
- A Breakthrough Approach to Your Most Vexing Problems at Work and in Life
- De: Hal Gregersen
- Narrado por: Rick Adamson
- Duración: 8 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
For innovation and leadership guru Hal Gregersen, the power of questions has always been clear - but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including more than 200 interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions - and breakthrough insights - and how anyone can create them.
-
-
All you need is the title
- De Bob Jordy en 01-13-22
De: Hal Gregersen
-
Originals
- How Non-Conformists Move the World
- De: Adam Grant, Sheryl Sandberg - foreword
- Narrado por: Fred Sanders, Susan Denaker
- Duración: 10 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
-
-
Interesting, but not science
- De Lloyd Fassett en 03-14-16
De: Adam Grant, y otros
-
The Why Axis
- Hidden Motives and the Undiscovered Economics of Everyday Life
- De: Uri Gneezy, John A. List
- Narrado por: Eric Martin
- Duración: 9 h y 8 m
- Versión completa
-
General
-
Narración:
-
Historia
Uri Gneezy and John List are like the anthropologists who spend months in the field studying the people in their native habitats. But in their case they embed themselves in our messy world to try and solve big, difficult problems, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; whether women are really less competitive than men; and how to correctly price products and services. Their field experiments show how economic incentives can change outcomes.
-
-
Some Interesting Insights But Poor Science
- De Harold Toomey en 06-09-23
De: Uri Gneezy, y otros
-
Sway
- The Irresistible Pull of Irrational Behavior
- De: Rom Brafman, Ori Brafman
- Narrado por: John Apicella
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
-
-
Disappointing book
- De Martin Proulx en 12-10-08
De: Rom Brafman, y otros
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- De: Morten Münster
- Narrado por: David Bateson
- Duración: 9 h y 27 m
- Versión completa
-
General
-
Narración:
-
Historia
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
-
Great, practical summary of behaviour design
- De Elena en 06-01-21
De: Morten Münster
-
Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
-
-
not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- De: Dan Ariely
- Narrado por: Simon Jones
- Duración: 8 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
-
Not as good as the first
- De Stephen en 06-20-10
De: Dan Ariely
-
The Chaos Imperative
- How Chance and Disruption Increase Innovation, Effectiveness, and Success
- De: Ori Brafman, Judah Pollack
- Narrado por: Drew Birdseye
- Duración: 4 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Ori Brafman and management consultant Judah Pollack dramatically demonstrate how even the best and most efficient organizations - from Fortune 500 companies to today's US Army - can become more innovative by allowing a little unstructured space and "contained chaos" into their planning and decision-making. Through their consulting work, they realized that while structure and hierarchy are essential both in large corporations and small groups, too much of either can stifle creativity.
-
-
a must read!!
- De Kelly Pavich en 05-26-19
De: Ori Brafman, y otros
-
Influencer, Second Edition
- The New Science of Leading Change
- De: Joseph Grenny, Kerry Patterson, David Maxfield, y otros
- Narrado por: Joseph Grenny
- Duración: 8 h y 10 m
- Versión completa
-
General
-
Narración:
-
Historia
From the best-selling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process - including robust strategies for making change inevitable in your personal life, your business, and your world.
-
-
Very enlightening
- De Bryan Rael en 08-23-24
De: Joseph Grenny, y otros
-
You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- De: David McRaney
- Narrado por: Don Hagen
- Duración: 8 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
-
-
Not a lot of guidance
- De A. Yoshida en 02-08-14
De: David McRaney
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- De: Frans Johansson
- Narrado por: Erik Synnestvedt
- Duración: 7 h y 41 m
- Versión completa
-
General
-
Narración:
-
Historia
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
-
Outstanding book!
- De Anilyn Karel en 08-26-24
De: Frans Johansson
-
Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
-
-
The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
-
A Bigger Prize
- How We Can Do Better Than the Competition
- De: Margaret Heffernan
- Narrado por: Margaret Heffernan
- Duración: 15 h y 48 m
- Versión completa
-
General
-
Narración:
-
Historia
From the cranberry bogs of Massachusetts to the classrooms of Singapore and Finland, from tiny start-ups to global engineering firms and beloved American organizations like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific, Heffernan discovers ways of living and working that foster creativity, spark innovation, reinforce our social fabric, and feel so much better than winning.
-
-
Margaret Heffernan is brilliant!
- De Eric Willingham en 06-09-16
Las personas que vieron esto también vieron...
-
Switch
- How to Change Things When Change Is Hard
- De: Dan Heath, Chip Heath
- Narrado por: Charles Kahlenberg
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- De Jeremy Devens en 02-24-10
De: Dan Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
-
-
Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
-
Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
Ideas que pegan [Ideas That Stick]
- De: Dan Heath, Chip Heath
- Narrado por: Isaac Baltanás
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.
De: Dan Heath, y otros
-
Switch
- How to Change Things When Change Is Hard
- De: Dan Heath, Chip Heath
- Narrado por: Charles Kahlenberg
- Duración: 7 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed best seller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
-
-
Even Better Than Made to Stick
- De Jeremy Devens en 02-24-10
De: Dan Heath, y otros
-
Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
-
Decisive
- How to Make Better Choices in Life and Work
- De: Chip Heath, Dan Heath
- Narrado por: Kaleo Griffith
- Duración: 9 h y 9 m
- Versión completa
-
General
-
Narración:
-
Historia
In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.
-
-
Solid Wothwhile Advice - get you WRAP on
- De GH en 03-27-13
De: Chip Heath, y otros
-
The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- De: Chip Heath, Dan Heath
- Narrado por: Jeremy Bobb
- Duración: 6 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
-
-
Easy to create your own defining moments
- De A. Yoshida en 12-15-17
De: Chip Heath, y otros
-
Making Numbers Count
- The Art and Science of Communicating Numbers
- De: Chip Heath, Karla Starr
- Narrado por: Kathe Mazur
- Duración: 4 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.
-
-
Not his best work, choose another title
- De Michael Harrison en 01-25-22
De: Chip Heath, y otros
-
Ideas que pegan [Ideas That Stick]
- De: Dan Heath, Chip Heath
- Narrado por: Isaac Baltanás
- Duración: 8 h y 7 m
- Versión completa
-
General
-
Narración:
-
Historia
Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.
De: Dan Heath, y otros
-
Upstream
- The Quest to Solve Problems Before They Happen
- De: Dan Heath
- Narrado por: Dan Heath
- Duración: 7 h y 47 m
- Versión completa
-
General
-
Narración:
-
Historia
New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
-
-
Mixed review
- De Aaron en 12-09-20
De: Dan Heath
-
As We Speak
- How to Make Your Point and Have It Stick
- De: Peter Meyers, Shann Nix
- Narrado por: Peter Meyers
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life. The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them.
-
-
Roadmap to finding your voice.
- De Claudia & Jason Ransom en 01-31-23
De: Peter Meyers, y otros
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 4 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
De: Donald Miller
-
Make It Stick
- The Science of Successful Learning
- De: Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel
- Narrado por: Qarie Marshall
- Duración: 8 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.
-
-
FOR THOSE WHO WANT TO KNOW HOW TO LEARN
- De ANDRÉ en 11-22-14
De: Peter C. Brown, y otros
-
Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
-
General
-
Narración:
-
Historia
Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
-
-
Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
-
Predictable Success
- Getting Your Organization on the Growth Track - and Keeping It There
- De: Les McKeown
- Narrado por: Derek Perkins
- Duración: 6 h y 36 m
- Versión completa
-
General
-
Narración:
-
Historia
No matter what kind of organization you work for, whether it's your own small business or a global Fortune 100 company, your number one goal is success. Predictable Success takes you step-by-step through a startlingly simple, intuitive, and universal process that shows you how to bring sustained, lasting, predictable success to your organization.
-
-
No substance or real solid information to take
- De Desiree Sherbundy en 07-06-22
De: Les McKeown
-
Everybody Writes (2nd Edition)
- Your New and Improved Go-to Guide to Creating Ridiculously Good Content
- De: Ann Handley
- Narrado por: Carolyn Jania, Ann Handley
- Duración: 11 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.
-
-
Everyone writes, but only one could write this book!
- De Phil Williams en 11-21-23
De: Ann Handley
-
Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General
-
Narración:
-
Historia
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
-
Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
-
Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
-
General
-
Narración:
-
Historia
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Use the Audible Speed Feature!
- De Sand en 05-30-21
-
Talk Like TED
- The 9 Public Speaking Secrets of the World's Top Minds
- De: Carmine Gallo
- Narrado por: Carmine Gallo
- Duración: 7 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
-
-
Gallo cuts to the chase...
- De Carol Crouse en 03-05-14
De: Carmine Gallo
Lo que los oyentes dicen sobre Made to Stick
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
- May Lou
- 06-08-10
Amazing great book
I love this book. In fact, I will listen to it again with pen and paper. Great ideas, very easy to follow, well organized. A highly enjoyable book even if you're not trying to market or sell a product.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 4 personas
-
Total
- Matthew
- 04-05-07
Fantastic and Applicable!
I'm currently working on bringing a new and innovative product to market. I've been doing this for many, many years and sometimes I too get lost in my own curse of knowledge. Before reading this book I thought I knew a lot about marketing. After reading this book I realized how much I really did know, but hardly ever applied! Chip and Dan do a fantastic job of breaking down the root of marketing and conveying their ideas to the reader\listener. If you're new to the industry, or a seasoned professionaly, the best part about this book is how it makes you think about what you're saying vs. what you're communicating.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
- Mike
- 02-26-09
fun and refreshing
Fun read, loved the ideas presented, very true, practical, and useful. Narrator did a great job as well. I mean, the words themselves are incredibly intriguing but his voice definitely made it even more fun to listen to. A must read for most people; all too often people go about presenting their ideas the wrong way.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
-
Ejecución
-
Historia
- Anonymous User
- 11-08-20
Read Before you Read Contagious
My mistake was to listen to this after I listened to Contagious. The ideas are great, but Jonah Berger did a better job in driving home the points.
Also, the authors didn't do a good job applying the lessons the book teaches. Some great stories here and there, but not concrete enough to make the book an easy listen or read.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Steven Denman
- 06-15-17
Awesome!
this is a clear, interesting and well recorded audiobook. all should consider listening who want to create sticky ideas!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- juan jose de dios
- 04-12-18
Exageradamente útil y aplicable
ya no volverás a comunicarte igual luego de este libro, y no se te olvidará
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- MikeL
- 03-25-13
Great principles for speaking/communicating!
Would you recommend this audiobook to a friend? If so, why?
I'm a pastor who needs to convey comlpex ideas in simple terms on Sundays, in meetings, almost all the time. This book gives great principles and great illustrayions to help "make them stick".
Which character – as performed by Charles Kahlenberg – was your favorite?
I enjoyed this reader!
Was this a book you wanted to listen to all in one sitting?
No. I listened to this on my commute to and from work.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Jaakko
- 05-22-17
Must read for anyone who needs to get a message across
Brilliant book with great stories and loads of practical examples. Will buy many copies for present.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- John Hutchens
- 01-20-18
Amazing!!!
Made to Stick presents simple, real world solutions to problems faced by many in the business world. How to effectively spur action through communication. Made to Stick has helped me prepare for one of the biggest presentations of my career. I am excited to incorporate the principles I have learned from this book!!! Worth every minute invested!!!
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Philips Adeniyi
- 10-20-11
Insightful
What did you love best about Made to Stick?
it is practical and forces you to think on so many things
What was one of the most memorable moments of Made to Stick?
on the example on the focus on one and not the mass - a quote by mother Teresa
What about Charles Kahlenberg’s performance did you like?
great reading pace
Did you have an extreme reaction to this book? Did it make you laugh or cry?
made me ponder
Any additional comments?
This my first book by the author, I got the book when it came out but never had the time to read it. I saw it again in audible and said here is another opportunity to delve into the book. Like the title, the author captivates you until you hear
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña