-
Product-Led Onboarding: How to Turn New Users into Lifelong Customers
- Product-Led Growth Series, Book 2
- Narrado por: Ramli John
- Duración: 3 h y 16 m
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Grandes primeros Títulos
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Resumen del Editor
Just like dating, your company's growth depends on first impressions.
If you've been in the SaaS space for some time, you're probably all too familiar with these problems:
- Free accounts don’t convert to paid nearly as often as you would like.
- A large chunk of users never get to experience the full value of the product.
- Your platform is littered with dead accounts that are taking up valuable space.
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.
They expect the product to be intuitive, easy, and fast.
What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
So if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews, and you’ll be more than just stuck.
In this book, you’ll learn the simple six-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.
Best of all, it’s a process that will easily become second nature.
Learn how to:
- Grab your customers’ attention from the get-go.
- Make it easier for users to get good at using your product so they are more likely to use it.
- Match value with behaviors and get users addicted to your product.
- Win loyalty and praise by making clients feel like a VIP.
- Involve sales and high-touch support in the onboarding process.
- Rinse and repeat, and watch your business grow while you sleep.
Get this right, and your new users will thrive with your product and become lifelong customers.
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Historia
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS Cheat Codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
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Solid
- De Phil Williams en 12-14-23
De: Rob Walling
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The Science of Storytelling
- De: Will Storr
- Narrado por: James Clamp
- Duración: 6 h y 51 m
- Versión completa
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How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.
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A great portal into human psychology
- De Stephanie Romer en 02-13-21
De: Will Storr
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Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
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How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
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Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
Lo que los oyentes dicen sobre Product-Led Onboarding: How to Turn New Users into Lifelong Customers
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- Alexander Dobrev
- 10-22-23
A principled framework for user onboarding
The book establishes a practical framework for solving user onboarding. I particularly enjoyed that it achieves the goal in a concise manner, instead of over bloated content, while providing useful references for the reader to deep dive into.
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- G. Mutlu
- 11-23-23
I wish someone else has read it.
The content is better to read it rather than listening but in addition to this, the reader’s pronunciation and way of reading were off putting.
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