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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrado por: Marc Cashman
- Duración: 15 h y 26 m
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Resumen del Editor
From Tim Wu, author of the award-winning The Master Switch (a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality” - a revelatory, ambitious, and urgent account of how the capture and resale of human attention became the defining industry of our time.
Feeling attention challenged? Even assaulted? American business depends on it.
Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.
In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, branding, sponsored social media, and other efforts to harvest our attention. Few moments or spaces of our day remain uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to the explosion of the mobile web; from AOL and the invention of email to the attention monopolies of Google and Facebook; from Ed Sullivan to celebrity power brands like Oprah Winfrey, Kim Kardashian, and Donald Trump, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your consideration, sold in turn to the highest-bidding advertiser. Wu describes the revolts that have risen against the relentless siege of our awareness, from the remote control to the creation of public broadcasting to Apple's ad-blocking OS. But he makes clear that attention merchants are always growing new heads, even as their means of getting inside our heads are changing our very nature - cognitive, social, political, and otherwise - in ways unimaginable even a generation ago.
“A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention.... We’ve become the consumers, the producers, and the content. We are selling ourselves to ourselves.” (Tom Vanderbilt, The New Republic)
“An erudite, energizing, outraging, funny and thorough history.... A devastating critique of ad tech as it stands today, transforming 'don't be evil' into the surveillance business model in just a few short years. It connects the dots between the sale of advertising inventory in schools to the bizarre ecosystem of trackers, analyzers and machine-learning models that allow the things you look at on the web to look back at you.... This stuff is my daily beat, and I learned a lot from Attention Merchants.” (Cory Doctorow, BoingBoing)
“Illuminating.” (Jacob Weisberg, The New York Review of Books)
Reseñas de la Crítica
"Tim Wu has written a profoundly important book on a problem that doesn't get enough - well, attention. Attention itself has become the currency of the information age, and, as Wu meticulously and eloquently demonstrates, we allow it to be bought and sold at our peril." (James Gleick, author of Time Travel: A History)
"I couldn't put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, The Attention Merchants is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it." (Amy Chua, Yale law professor and author of Battle Hymn of the Tiger Mother and The Triple Package)
"Television entranced the masses. Digital media, more insidiously, mesmerizes each of us individually. In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone's attention." (Nicholas Carr, author of Utopia Is Creepy and The Shallows)
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Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
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Foolproof
- Why Misinformation Infects Our Minds and How to Build Immunity
- De: Sander van der Linden
- Narrado por: Sander van der Linden
- Duración: 10 h y 11 m
- Versión completa
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Historia
From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation.
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Useful, but problematic
- De Doug en 06-29-23
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Who Controls the Internet
- Illusions of a Borderless World
- De: Jack Goldsmith, Tim Wu
- Narrado por: Bob Loza
- Duración: 6 h y 24 m
- Versión completa
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General
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Historia
Is the Internet erasing national borders? Who's really in control of what's happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries?In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world.
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Mostly delves into questions of law
- De Amazon Customer en 05-07-11
De: Jack Goldsmith, y otros
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- De: Adam Alter
- Narrado por: Adam Alter
- Duración: 8 h y 17 m
- Versión completa
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General
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Historia
Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Not scientifically sound
- De Alex Gertner en 09-05-20
De: Adam Alter
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The Master Switch
- The Rise and Fall of Information Empires
- De: Tim Wu
- Narrado por: Marc Vietor
- Duración: 14 h y 11 m
- Versión completa
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Could history repeat itself, with one giant entity taking control of American information? Most consider the Internet Age to be a moment of unprecedented freedom in communications and culture. But as Tim Wu shows, each major new medium, from telephone to cable, arrived on a similar wave of idealistic optimism only to become, eventually, the object of industrial consolidation profoundly affecting how Americans communicate.
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Great Read
- De Roy en 11-12-10
De: Tim Wu
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- De: Tim Wu
- Narrado por: Marc Cashman
- Duración: 4 h y 12 m
- Versión completa
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Interesting and informative
- De Lily Silvester Wood en 01-02-19
De: Tim Wu
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Hit Makers
- The Science of Popularity in an Age of Distraction
- De: Derek Thompson
- Narrado por: Derek Thompson
- Duración: 11 h y 34 m
- Versión completa
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Starts of saying “The Tipping Point” book was wrong but then...
- De Venusian Incognito en 03-25-18
De: Derek Thompson
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Foolproof
- Why Misinformation Infects Our Minds and How to Build Immunity
- De: Sander van der Linden
- Narrado por: Sander van der Linden
- Duración: 10 h y 11 m
- Versión completa
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General
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Narración:
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Historia
From fake news to conspiracy theories, from inflammatory memes to misleading headlines, misinformation has swiftly become the defining problem of our era. The crisis threatens the integrity of our democracies, our ability to cultivate trusting relationships, even our physical and psychological well-being—yet most attempts to combat it have proven insufficient. With remarkable clarity, Sander van der Linden explains why our brains are so vulnerable to misinformation.
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Useful, but problematic
- De Doug en 06-29-23
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Who Controls the Internet
- Illusions of a Borderless World
- De: Jack Goldsmith, Tim Wu
- Narrado por: Bob Loza
- Duración: 6 h y 24 m
- Versión completa
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General
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Narración:
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Historia
Is the Internet erasing national borders? Who's really in control of what's happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries?In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world.
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Mostly delves into questions of law
- De Amazon Customer en 05-07-11
De: Jack Goldsmith, y otros
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- De: Adam Alter
- Narrado por: Adam Alter
- Duración: 8 h y 17 m
- Versión completa
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General
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Narración:
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Historia
Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Not scientifically sound
- De Alex Gertner en 09-05-20
De: Adam Alter
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The Age of Surveillance Capitalism
- The Fight for a Human Future at the New Frontier of Power
- De: Shoshana Zuboff
- Narrado por: Nicol Zanzarella
- Duración: 24 h y 16 m
- Versión completa
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The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.
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Book Editors failed to trim the word count
- De Todd B en 07-14-19
De: Shoshana Zuboff
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How Music Got Free
- The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy
- De: Stephen Witt
- Narrado por: Stephen Witt
- Duración: 9 h y 13 m
- Versión completa
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How Music Got Free is a riveting story of obsession, music, crime, and money, featuring visionaries and criminals, moguls and tech-savvy teenagers. It's about the greatest pirate in history, the most powerful executive in the music business, a revolutionary invention, and an illegal website four times the size of the iTunes music store.
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Compelling Story about Technology and the Recording Industry
- De Sara Graffunder en 06-20-15
De: Stephen Witt
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The Power of Myth: Programs 1-6
- De: Joseph Campbell, Bill Moyers
- Narrado por: Joseph Campbell, Bill Moyers
- Duración: 5 h y 33 m
- Grabación Original
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An exhilarating journey into the mind and spirit of a remarkable man, a legendary teacher, and a masterful storyteller, conducted by TV journalist Bill Moyers for their acclaimed PBS series.
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A series that changed my life
- De Lucas en 10-03-09
De: Joseph Campbell, y otros
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The Business of Platforms
- Strategy in the Age of Digital Competition, Innovation, and Power
- De: Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
- Narrado por: Sean Patrick Hopkins
- Duración: 8 h y 7 m
- Versión completa
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A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.
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Outside the voice it’s great!
- De Scott Janney en 01-01-21
De: Michael A. Cusumano, y otros
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World Without Mind
- The Existential Threat of Big Tech
- De: Franklin Foer
- Narrado por: Marc Cashman
- Duración: 8 h y 1 m
- Versión completa
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Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.
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5-Star Book with a 1-Star Title
- De David Larson en 09-18-17
De: Franklin Foer
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How to Break Up with Your Phone
- The 30-Day Plan to Take Back Your Life
- De: Catherine Price
- Narrado por: Emily Rankin
- Duración: 4 h y 28 m
- Versión completa
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Is your phone the first thing you reach for in the morning and the last thing you touch before bed? Do you frequently pick it up “just to check”, only to look up 45 minutes later wondering where the time has gone? Do you say you want to spend less time on your phone - but have no idea how to do so without giving it up completely? If so, this book is your solution. Award-winning journalist Catherine Price presents a practical, hands-on plan to break up - and then make up - with your phone. The goal? A long-term relationship that actually feels good.
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No PDF? No problem.
- De Kate en 09-29-18
De: Catherine Price
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The Shallows
- What the Internet Is Doing to Our Brains
- De: Nicholas Carr
- Narrado por: Richard Powers
- Duración: 10 h y 6 m
- Versión completa
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Weaving insights from philosophy, neuroscience, and history into a rich narrative, The Shallows explains how the internet is rerouting our neural pathways, replacing the subtle mind of the book reader with the distracted mind of the screen watcher. A gripping story of human transformation played out against a backdrop of technological upheaval, The Shallows will forever alter the way we think about media and our minds.
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It is not consistant, so it is frustrating.
- De Adam Shields en 08-03-12
De: Nicholas Carr
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How to Do Nothing
- Resisting the Attention Economy
- De: Jenny Odell
- Narrado por: Rebecca Gibel
- Duración: 8 h y 10 m
- Versión completa
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Nothing is harder to do these days than nothing. But in a world where our value is determined by our 24/7 data productivity...doing nothing may be our most important form of resistance. So argues artist and critic Jenny Odell in this field guide to doing nothing (at least as capitalism defines it). Our attention is the most precious - and overdrawn - resource we have. Once we can start paying a new kind of attention, we can undertake bolder forms of political action, reimagine humankind's role in the environment, and find more meaningful understandings of happiness and progress.
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great book, voiceover is brutal
- De Anonymous User en 08-24-19
De: Jenny Odell
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Amusing Ourselves to Death
- Public Discourse in the Age of Show Business
- De: Neil Postman
- Narrado por: Jeff Riggenbach
- Duración: 4 h y 49 m
- Versión completa
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In this eloquent and persuasive book, Neil Postman examines the deep and broad effects of television culture on the manner in which we conduct our public affairs, and how "entertainment values" have corrupted the very way we think. As politics, news, religion, education, and commerce are given less and less expression in the form of the printed word, they are rapidly being reshaped to suit the requirements of television.
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Excellent Content Read at Warp Speed
- De chaoticmuse en 03-17-11
De: Neil Postman
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Exercised
- Why Something We Never Evolved to Do Is Healthy and Rewarding
- De: Daniel Lieberman
- Narrado por: Sean Runnette
- Duración: 13 h y 13 m
- Versión completa
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In this myth-busting book, Daniel Lieberman, professor of human evolutionary biology at Harvard University and a pioneering researcher on the evolution of human physical activity, tells the story of how we never evolved to exercise - to do voluntary physical activity for the sake of health. Using his own research and experiences throughout the world, Lieberman recounts without jargon how and why humans evolved to walk, run, dig, and do other necessary and rewarding physical activities while avoiding needless exertion.
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Chock Full of Cherrypicking and Contradiction
- De Jessica Rosazza en 03-25-21
De: Daniel Lieberman
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Digital Minimalism
- Choosing a Focused Life in a Noisy World
- De: Cal Newport
- Narrado por: Will Damron, Cal Newport
- Duración: 6 h y 59 m
- Versión completa
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Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the best-selling author of Deep Work introduces a philosophy for technology use that has already improved countless lives.
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Disappointing
- De Aaron en 04-15-19
De: Cal Newport
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Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
Lo que los oyentes dicen sobre The Attention Merchants
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
- Marjohn Love
- 10-26-16
Thought provoking
When I purchased this audio book I had hoped the author would elucidate what is going on with the rampant pillaging of personal private information. I fear nefarious use of such data. I was not expecting the author's deep, thoughtful historical analysis of the issues around advertising. Where he went, he went carefully and fearlessly.
I am not clear if cloud storage of data existed at the time of his writing. The level of cohersion to force individuals to use such data storage services is something I find dangerous and personally appalling.
I am an author and TV show host. Without my consent all my shows and the still photos I use to enrich the studio footage were uploaded to the cloud. I was then informed I had to pay monthly rent for the undesired storage or have the episodes removed from my home computer. Much data was mysteriously deleted from not only the mainframe but also my backup drive.
I rebelled and was able to reclaim my ownership of my own intellectual property, at least for a short while. Lately I faced a more subtle upload requirement of unpublished text and perfectly functioning portable storage drives are now malfunctioning. I heard the term ransomware. I would love to hear this author's opinions about that and it's impact on intellectual expression and ultimately freedom of speech. If someone you do not know can delete your thoughts and words at will, how safe are you as a creative?
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- ArcaneCode
- 03-15-17
This history of the impact of advertising
What did you love best about The Attention Merchants?
Another reviewer called this the history of advertising. I think it would be more accurate to call it a history of the impact of advertising on us as a society. The Professor does a wonderful job of exploring what the ramifications of advertising have been over the years.
A good example was how advertising for Newport cigarettes in the early part of the 20th century wound up making the same shade of green used in Newport packaging one of the hot fashion colors at the time.
What did you like best about this story?
The author makes clear that advertising is a form of propaganda, and goes on to explain what propaganda is and how it works. Today we think of propaganda as something evil, a way to send a subversive message. Professor Wu helped me understand that at one time the word propaganda had neither a positive or negative connotation, but was instead a method for swaying public opinion.
Have you listened to any of Marc Cashman’s other performances before? How does this one compare?
I have, this one is equally as good as his others. Some narrators seem to get in the way of the story, but Mr Cashman does a good job of making the story be the star, the mark of a good narrator.
Was there a moment in the book that particularly moved you?
I enjoyed hearing about Edward Bernays and the impact he had on the world of propaganda and advertising. I'd heard of him before (most notably on the podcast 'Stuff They Don't Want You to Know'), but learned many new things about Mr Bernays from this book.
Any additional comments?
I think I enjoyed Professor Wu's work "The Master Switch" a tad more, but that I believe is due to my interest and work in the tech world. (If you haven't read it yet I highly suggest making it the next book you get.)
When I saw this work though I immediately bought it and don't in the least regret it. I learned many new things, and it gave me pause to think about what impact advertising (propaganda) has had on me.
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- juditharthouse
- 10-16-20
Attention Merchants is a Revelation
Detailed, Clear, and magnificently laid out of how consumer attention became the most sought after commodity of all.
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- J. Webber
- 12-21-16
Understanding what and who motivates our buying
Here is an educational opportunity to know why and who you are supporting with your buying habits and purchases. I enjoy the connection between the option to think of choice rather then impulse.
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esto le resultó útil a 2 personas
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- RickyF
- 02-09-18
Worth the read
Learn about the history of propaganda and advertising from a wonderful story teller and thorough researcher. Excellent narration by Marc Cashman. You will not be disappointed by this book.
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- John
- 09-26-17
#mustlistenformarketers
Insightful and entertaining. Though, it's the modern advertising equivalent of "Manchester By The Sea."
Recommend listening at 1.5x speed.
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- Tamy
- 11-01-19
Interesting
I enjoyed it. it was interesting but I had to speed up the reading because it was a bit slow.
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- Karen M Ellerbrock
- 08-19-18
Superb insights
This perspective on those who clamor for our attention is eye opening. See advertising from the side of Mad Men and Snake Oil salesman. All woven together artfully and readily understandable.
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- Alastair N. Mcleod
- 04-08-18
Indispensable Guide Book to the Age of the Ad
Tim Wu’s book is an extraordinary review of processes he says began to be industrialized about 200 years ago. From New York broadsheets to internet clickbait, it’s all here. It isn’t just about advertising and its close cousin propaganda. It’s about the farming of human consciousness for profit. The book is prescient. It was published before the exposure of Facebook’s feckless behavior, but it could have incorporated that debacle seamlessly, and sounds the broadest possible warning that there is more to come.
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- NMwritergal
- 10-22-16
A comprehensive history of the adverstising biz...
...and its effect on us.
The author starts at the very beginning of advertising and comes right up to the present. I found it all interesting, though I could see some people (interested in history) being more interested in the past and some people being more interested in the present (what advertising and technology is doing to us now--more in the vein of "current events.").
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esto le resultó útil a 1 persona