Your Irresistible Book

How to Use Persuasive Copywriting Techniques to Turn Browsers into Readers and Readers into Clients

By: Tammi Metzler

Narrated by: Virtual Voice

Length: 2 hrs and 2 mins

Publisher's summary

Discover How to Use Top Copywriting Tips to Help Your Book Capture Attention from Browsers, Turn Those Browsers into Buyers, and Ultimately Have the Impact it’s Meant to Have You’ve poured your blood, sweat and tears into writing a book that you believe will change lives. And then…it doesn’t sell. Or at least, not very well. And you wonder, what happened? Is it me? Nope. It’s the way your book is packaged. Look, unless you already have a ginormous, intensely loyal following, you need to take advantage of certain copywriting techniques to help capture the attention of your peeps, those readers who will adore your book and want to learn more from—and ultimately hire—you to help them solve their challenges and reach their goals. You need to engage them, get them so stoked to devour your teachings that they not only read your book cover to cover but tell all their friends how awesome it is. Bottom line: you need to “jazz up” your book so it can have the impact it’s meant to have. After spending a decade working as a freelance copywriter, I began inputting my top copywriting techniques into my own self-published books and ended up with each of them hitting the bestseller lists and continuing to sell organically, with little to no effort on my part, years later. In this book, you’ll discover: • How to turn a $3 book sale into a $6,000 client • How I went from selling two books in one month to getting 400 sales in 5 days • How to get Amazon to promote your books for you • A tip to squash the overwhelm that can stop readers in their tracks • A quick & fun way to find the hot topic for your first (or next) book • How to convert readers into leads and clients • How to use your book to get clients for your premium products, programs and services • How to pique reader interest right off the bat (and keep them reading for good!) • How your chapter titles can help sell your book • Four steps to writing a conclusion that moves readers into the next step of joining your world and ultimately working more in-depth with you • Five tips on writing attention-grabbing book titles (plus a top-secret formula to make writing your title a breeze) • Three steps to writing an irresistible description This isn’t just theory here, either – you’ll get step-by-step instructions and actionable exercises to help you apply each step to shaping your own irresistible book. ABOUT THE AUTHOR Tammi Metzler, founder of The Write Associate, is a self-professed "word geek." She loves playing with words to find just the right combination to move readers into action.