In this insightful interview, Cynthia LaRue, Vice President of Marketing at Nift, shares her 25-year marketing journey and offers critical marketing perspectives on D2C marketing.

She discusses how Nift helps businesses acquire new customers through its unique network that connects consumer apps, D2C brands, and consumers.

Cynthia emphasizes the importance of a test-and-learn culture, using data-driven metrics, and embracing AI in content marketing. She also highlights the significance of strong leadership and the need for sales and marketing alignment.

A recurring theme in this episode is Cynthia's advice for early-stage tech startups to stay open-minded, agile, and focused on their north star while continuously testing and iterating to find product-market fit.

This interview offers valuable insights for marketers and business leaders looking to upgrade their marketing endeavors through technology and 'gifts.' Tune in today to explore these valuable marketing lessons!

Join Andrew Neff, Vice President of Product Marketing and Go-to-Market Commercialization at Quorum Software, for a meaningful conversation on GTM, product marketing, and leadership.

Andrew shares his inspiring marketing journey where he shared lessons from his roles at Fortune 500 companies like GE and Honeywell. He discusses what attracted him to Quorum Software. From there, he digs deep into the company's mission in the energy tech space.

Moreover, Andrew provides a detailed look at Quorum's go-to-market strategy and demand generation efforts. He also touches on the challenges and misconceptions in product marketing, and the significance of leadership and team management.

This episode is a must-listen for anyone interested in the intricacies of modern marketing strategies and leadership. Tune in today to put your marketing efforts into motion!

Get inside the world of marketing for electrical safety with the help of Jennifer Mitchell, Senior Vice President of Corporate Marketing & Communications at Safeguard Equipment.

In this interview, Jennifer shares her journey from journalism to marketing and her passion for taking on new challenges across various industries.

She discusses Safeguard Equipment's unique story and the company’s mission to save lives through innovative safety technology.

Jennifer also highlights go-to-market strategies, demand generation, content creation, and the importance of metrics and branding. She emphasizes the value of inclusion, communication, and mentorship in building strong marketing teams.

Lastly, Jennifer shares her thoughts on the role of artificial intelligence in marketing and its potential to drive efficiency and growth. Join us as we explore this less-talked-about industry that is making huge noises with the help of marketing.

Explore the world of B2B marketing with Margot Kashuba, the Chief Marketing Officer at Belkins, as we highlight key points in driving demand and focused marketing.

In this insightful interview, Margot shares her journey into marketing, driven by her childhood dream of leading a big company. She discusses how she found her niche in B2B marketing and the joy she finds in helping businesses grow.

Margot also provides a detailed look into her go-to-market strategy and the importance of metrics in marketing. She shares her thoughts on leadership, team-building, and the role of artificial intelligence in marketing.

This interview provides a unique perspective on marketing from a seasoned professional who is passionate about her field.

Tune in today to learn more about ROI-focused marketing and how you can drive demand for your business!

We sat down with Ashley Allman, Vice President of Marketing and Development at Westminster-Canterbury on Chesapeake Bay & Senior Options, LLC., to talk about marketing and community building

Ashley shares her unconventional journey from nonprofit fundraising to leading sales and marketing for a premier life plan community in Virginia Beach.

She discusses the unique challenges of marketing nonprofit missions. Moreover, she highlights innovative strategies her team employs, including successful digital and email campaigns.

Ashley also highlights the importance of building a strong brand, as evidenced by their top ranking in Virginia by Newsweek.

With a data-driven approach and a focus on trust and open communication, Ashley offers valuable insights into effective leadership and marketing in the senior living industry. Tune in today to explore marketing for non-profit organizations!

We sat down with Jenifer Walsh, the Chief Marketing Officer at WAC Lighting, to talk about marketing strategies, sales and marketing alignment, and branding.

In this episode, Jenifer shares her unique journey into marketing, which began with a focus on sales and evolved into a comprehensive career spanning sales, advertising, and marketing.

At WAC Lighting, she manages both functional and decorative lighting sectors across various industries. She emphasizes the importance of consumer and professional education.

Moreover, Jenifer discusses her efforts in building a robust marketing operations team and implementing marketing automation for effective lead management.

She also goes deep into her belief in the power of metrics to gauge marketing success and the deeper aspects of branding beyond logos and visuals.

Tune in to learn how Jennifer navigates the competitive lighting market and drives long-term brand recognition.

Jesús Hoyos, the CRM Advisor and Chief Strategy Officer at CX2 Advisory, joins us to share his expert perspectives on customer relationship management and marketing leadership.

In this conversation, Jesús discusses the importance of campaign governance in CRM and the role of data in driving decisions.

He also touches upon the challenges of ensuring brand consistency across different locations and touchpoints within a company. Additionally, Jesus provides valuable advice for companies looking to improve the synergy between product marketing and sales.

Towards the end, he offers his insights into the potential of AI in content marketing and the need for businesses to start leveraging it now. This interview is packed with practical advice and thought-provoking ideas for anyone interested in CRM and marketing strategies. Tune in now to better your customers’ experiences and level up your marketing game!

In this episode of our CEO Stories, Brian Nielson, CEO of KERN +BELLOWS, Inc., joins us to discuss his CEO journey, strategic growth, and business leadership.

Taking inspiration from his multi-faceted journey, Brian shares how he got inspired to build Kerb + Bellows as a unique agency that specializes in providing comprehensive training, marketing, and consulting services tailored for both state and federal sectors.

Moreover, Brian shares his insights on understanding customer needs as a key activity in delivering the best outcomes. He also underscores the value of data analysis in crafting marketing strategies and the significance of balancing short-term goals with long-term vision.

Brian also shares his leadership style. He highlights the need to instill a sense of ownership and empowerment in his team to build more impact.

Finally, Brian’s approach to problem-solving and customer engagement offers valuable insights for business leaders. His story and expertise deserve more recognition.

If you’re looking for ways to have your business create more impact, you’re in for an inspiring treat today. Tune in now to learn more about how to create an impact for your business!