In this episode I talk about the Law of Advertising rom 22 Immutable Laws of Branding, and why advertising is the new defence spending. There are elements of this that I'm not 100% in on - mainly that the only thing advertising is good for is to keep the competition at bay rather than anything more positive than that... but there you go, can't agree with them all!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.

Tom Whiteley is General Manager at Henners in East Sussex, tasked with growing the brand in an emerging market. While we are all starting to hear about English wine, it's still a little baby and we're right at the beginning of the category's potential. For English Wine Week, I chat to Tom about what that's like, the recent work we've done together in moving the Henners brand along, and get his invaluable take on how you build and grow a brand in indies, on-trade and national retail, while staying true to your brand principles. He also shares a few pointers on how to successfully work with an international distributor.

Tom really knows his stuff, and above all else he's just a good bloke. Give it a listen, drink it up, and let us know what you think!

Henners: www.henners.com

UnBarred Instagram: instagram.com/hennersvineyard

Find us on Instagram: www.instagram.com/pienopienopieno

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In this episode I talk about the Law of Publicity from 22 Immutable Laws of Branding, and why the birth of a brand is achieved through publicity ... yes PR! ... and not advertising. It's one of those laws that I hate to admit, but when you get to grips with it makes total sense.

Find yourself an angle and get others talking!

You can read more about the 22 Immutable Laws of Branding. Check it out on Amazon.

And if you're a drinks brand looking to scale, and you're in need of some creative help to do so - get in touch: pienopienopieno.com

Hosted on Acast. See acast.com/privacy for more information.