• Tom Whiteley, Henners Vineyard: building a brand in an emerging category, and reaching beyond Middle England

  • Jun 17 2024
  • Length: 1 hr and 21 mins
  • Podcast

Tom Whiteley, Henners Vineyard: building a brand in an emerging category, and reaching beyond Middle England By cover art

Tom Whiteley, Henners Vineyard: building a brand in an emerging category, and reaching beyond Middle England

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  • Summary

  • Tom Whiteley is General Manager at Henners in East Sussex, tasked with growing the brand in an emerging market. While we are all starting to hear about English wine, it's still a little baby and we're right at the beginning of the category's potential. For English Wine Week, I chat to Tom about what that's like, the recent work we've done together in moving the Henners brand along, and get his invaluable take on how you build and grow a brand in indies, on-trade and national retail, while staying true to your brand principles. He also shares a few pointers on how to successfully work with an international distributor.


    Tom really knows his stuff, and above all else he's just a good bloke. Give it a listen, drink it up, and let us know what you think!


    Henners: www.henners.com

    UnBarred Instagram: instagram.com/hennersvineyard


    Find us on Instagram: www.instagram.com/pienopienopieno



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