Episodes

  • Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir

    Episode 134: The Ultimate Guide to Develop a Full Funnel B2B Marketing Function with Andrei & Vladimir
    May 15 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​

    In the new episode of Fullfunnel Live we explain how to develop a Full-Funnel B2B marketing function by refocusing everyone in your marketing and sales teams on revenue creation.


    Key questions we discuss:


    • How siloed marketing and sales functions impact pipeline

    • How to create cross-functional full-funnel teams FAST without significant changes in the company's structure

    • How to adjust the KPIs in the full-funnel team to focus everybody on revenue and pipeline generation

    • Where do we see in the marketing org chart functions like website, social media, paid search?

    • What’s the right level of reporting out to stakeholders across GTM/revenue teams?

    • What are the first steps (or key steps) in transitioning to a cross-functional team model?


    RESOURCES
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 4 mins
  • Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir

    Episode 133: Level Up Your ABM Strategy with SDRs with Andrei & Vladimir
    May 7 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel​

    In the new episode of Fullfunnel Live we'll explain the role of SDRs in ABM to make it efficient.


    Join us to learn and discuss:


    - 5 SDR functions to run a great account-based marketing (ABM) program
    - How SDRs can create awareness among the buying committee members
    - How SDRs should collaborate with marketing
    - KPIs for SDRs in the account-based marketing program


    OUR SPONSOR


    This episode is sponsored by Dealfront - a leading European intent data provider.
    What sets DealFront apart?


    This platform is fueled by live European data in multiple languages, providing you with insights and native integrations that other vendors don’t have.


    With DealFront you can harness three layers of data – market signals, web visitors, and EU company databases. And there’s no need to worry about compliance.


    DealFront meets Europe's strict standards, ensuring GDPR compliance competitors can't match. If you sell and market in Europe, and consider a great intent data + database platform, Head over and get a free demo here at:
    https://www.leadfeeder.com/?utm_source=podcast&utm_medium=body&utm_campaign=fullfunnel


    RESOURCES


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog


    MENTIONED EPISODES


    https://www.youtube.com/watch?v=6Burn1F1HKE&t=0s
    https://www.youtube.com/watch?v=Q3WGzOvNb9M
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    1 hr and 3 mins
  • Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

    Episode 132: How to select the right accounts for ABM with Andrei & Vladimir
    Apr 29 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    In this episode we share How to select the right accounts for the ABM program.

    Learn:

    - Territory/market based account selection vs clusters
    - 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
    - 3 ABM lists, and how to work with them to generate sales opportunities

    RESOURCES

    Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers:
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    50 mins
  • Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir

    Episode 131: Allbound marketing: how to create joint marketing and sales playbooks with Andrei & Vladimir
    Mar 27 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel

    ​In the new episode of Fullfunnel Live we cover Allbound marketing: how to create joint marketing and sales playbooks.


    Tune in to learn:


    - How to create joint full-funnel marketing and sales playbooks
    - How internal reviews decrease the playbook efficiency
    - How to incorporate change management to create awareness and generate demand from the accounts that are not currently in market


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 3 mins
  • Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir

    Episode 130: How to fix a broken B2B playbook with full funnel marketing with Andrei & Vladimir
    Mar 26 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
    ​In the new episode of Fullfunnel Live we're going to cover How to fix a broken B2B playbook with full-funnel marketing.



    • How horizontal marketing and sales planning kills most programs and makes your pipeline sinking
    • How to develop a full-funnel marketing planning to increase marketing-sourced revenue
    • How to improve ICP and your targeting to nurture the right accounts and buyers


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr
  • Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan

    Episode 129: Building a credible content creation and distribution machine with SMEs, SDRs and marketing with Andrei, Vladimir & Morgan
    Feb 28 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


    In the new episode of Fullfunnel Live, we're going to cover together with Morgan Ingram how to create a content creation and distribution machine for non-sales/marketing audiences.


    We'll cover:


    • How to enable your SMEs to create and share content

    • How to bring external expertise in case you don't have manpower or capacity in-house

    • How to distribute content to non-sales/marketing audiences

    • How to leverage SDRs for content distribution and account engagement



    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Morgan J Ingram on Linkedin: https://www.linkedin.com/in/morganjingram/
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    41 mins
  • Episode 128: 15 bottlenecks that destroy marketing & sales programs with Andrei & Vladimir

    Episode 128: 15 bottlenecks that destroy marketing & sales programs with Andrei & Vladimir
    Feb 19 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


    ​In the new episode of Fullfunnel Live we're going to cover 15 UNOBVIOUS bottlenecks that make marketing & sales programs fail and the root reasons behind them.

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show more Show less
    49 mins
  • Episode 127: Ignite Your Sales: How to Warm Up Target Buyers with Andrei & Vladimir

    Episode 127: Ignite Your Sales: How to Warm Up Target Buyers with Andrei & Vladimir
    Feb 12 2024
    Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel


    In the new episode of Fullfunnel Live we cover How to warm-up target buyers, including:
    - 6 categories of warm-up tactics and why they don't work if siloed.
    - How to warm up buyers who are not active on social
    - The right KPIs to measure "warm up" program performance

    RESOURCES Account segmentation for ICP development: https://youtu.be/R5E1AJneJDc?si=j-1AXTKUgW1CcvJq

    We need revenue NOW: joint marketing and sales planning: https://youtu.be/sIlVfMy9-Nw?si=x0U2sFwa1LO7BRbz

    Account-based sales reps in ABM teams: https://youtu.be/yrdpt1F-zl8

    How to run a B2B customer research to make a data driven GTM Strategy: https://youtu.be/0L7ICLZaGCM

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
    Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show more Show less
    1 hr and 5 mins