In this episode of GTM After Hours, Mark Bliss interviews Mariana Padilla, CEO of the HACKERverse, about shaking up the go-to-market approach in the cybersecurity industry. Mariana shares her career journey, from being a school teacher to founding her own marketing agency and eventually becoming the CEO of the Hackerverse. They discuss the challenges in the go-to-market process, the importance of transparency and storytelling, and the need for human connection in the industry. They also touch on the the importance of being a generalist in today's economic climate, share a ton of quirky Midwestern lingo, and chat about the importance of human connection in B2B.

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Content badass Beverly Nevalga joins the podcast to discuss launching new websites, content marketing strategy, originality in marketing, and the balance between creativity and AI-generated content.

Beverly also shares her experiences as a digital nomad, the unique places where she has done creative work, as well as what led to her burnout - plus some great tips on self-care and setting boundaries.

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In this conversation, I get to hang out with Danny Hawawini, an experienced AE known for how his experience as a stand up comedian powers his energetic, and empathetic, approach to sales. We discuss strategies on how to sell better at trade shows, the importance of connecting with people throughout the sales cycle, and the value of authenticity in sales.

We also touch on the need for personal connection in virtual interactions, tons of 90's nostalgia, and the value of pursuing passions outside of work.

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In this episode, Mark Bliss interviews Suzy McClure, a sales leader with extensive experience in building teams, and leveraging empathy in the sales cycle. They discuss transitioning to a new industry, building strong sales teams, and the importance of empathy in management.

We also touch on the benefits of remote work, being open to new experiences, and the need to prioritize work-life balance.

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In this episode, Crystal and Mark are joined by Guest Host Stephanie Tran - a MOPs pro who just got 1M views on a TikTok post about her job search, as well as our guest this week Jacob Story, a veteran SE and outspoken Mental Health Advocate.

The conversation covers job hunting strategies in a challenging market, the importance of choosing the right customers in sales, the role of sales engineers in bridging the gap between engineering and customer success, and the untapped potential of neurodivergent individuals in SaaS orgs.

We also touch on what accessories action figures of us would have, and how to find meaning in space exploration and the universe.

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In this episode, Crystal and Mark are joined by Lauren Patrick, VP of Marketing and Communications for the Technology Association of Georgia. They discuss the importance of collaboration and communication within buying ecosystems, the need for marketers to have commission-based incentives, and the value of a community strategy in marketing.

The conversation covers various topics including the concept of gumption, the importance of building community, the impact of storytelling in marketing, and the difference between a growth strategy and a revenue target.

They also touch on personal topics such as gardening, astrology, and how many pairs of underwear they pack for a 7 day trip.

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