• Summary

  • Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

    © CoinDesk Inc.
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Episodes
  • Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
    Jul 29 2024

    In this episode, we explore how memes are reshaping the digital landscape and learn about innovative content licensing strategies with SmarterLicense founder Liz Hagelthorn.

    Liz Hagelthorn, founder and CEO of SmarterLicense, joins the pod to discuss the intricate world of meme culture and content licensing. With her extensive background in managing viral meme accounts and working with creators, Liz shares invaluable insights on monetization strategies for creators and the evolving landscape of digital IP. The conversation touches on AI's impact on content creation, effective brand engagement with memes and surprising parallels between meme economics and cryptocurrency trends.

    Links mentioned from the podcast:

    • Liz’s Twitter
    • Smarter License Website

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 mins
  • The Final Squiggle: Erick Calderon on Art, Community and Spreading Joy in Web3
    Jul 22 2024

    In this episode of “Gen C”, we discuss how a simple colorful squiggle became an icon of the crypto art movement and what it means for the future of Web3.

    Erick Calderon, Founder/CEO of Art Blocks and creator of the Chromie Squiggle, joins us to discuss the final mint of the iconic NFT project. Erick reflects on the Squiggle's journey from a proof of concept to a symbol of the crypto art movement, now featured in major museum collections. He also shares his thoughts on bringing more joy and innovation to the Web3 space, emphasizing the need to engage people outside the crypto ecosystem.

    Links mentioned from the podcast:

    • Erick’s Twitter

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

    -

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Show more Show less
    35 mins
  • Beyond Brick-and-Mortar: Walmart's Innovative Approach to Reaching New Audiences
    Jul 15 2024

    Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.

    In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.

    Links mentioned from the podcast:

    • Justin Breton’s Twitter
    • Walmart Realm Website

    Watch this episode on video:

    • YouTube
    • CoinDesk

    Follow us on Twitter:

    • Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

    -

    "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Show more Show less
    48 mins

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