You can’t automate your entire service. If your systems are so automated that you barely interact with your clients, take a step back and listen in. In this episode, I’m going to explain why a high-quality client experience is more important than a fully automated system and how to achieve balance with both.

Most clients don’t want to simply interact with a project management tool and call it a day. They want to discuss the project in an email or a call WITH YOU! This is what it means to have a business. While your systems are automating processes that don’t require client input and your team helps you with your tasks, you’re at the forefront of your business ready to give the highest quality client experience.

Sisters of Service is a thriving peer-to-peer community designed to bring service providers together to meet, chat and share advice in a safe space. We do speed networking, topic discussions and a round table SOS where you can mastermind with others on your current business questions and challenges. Join our next event here:

https://www.addevent.com/calendar/Tu804430

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What happens when you lose all of your audience in one day? In this episode, I invited Emelie Sanders to tell me more about her experience losing her IG account in the middle of a launch and how she’s been able to keep her launch successful thanks to her clear AND clever messaging with her new account.

Emelie Sanders is a copy coach and the owner of Pass the Queso, where she brings humour and comedy to her clients' copy. With more than 7 years of experience, Emelie goes beyond the “clear > clever” and more BS in copywriting to push boundaries and bring a new perspective to the service provider industry.

Connect with Emelie:

https://passthequeso.com/

https://www.instagram.com/passthequeso_/

Join Stand Up Copy:

https://passthequeso.myflodesk.com/stand-up

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Things will get messy when you decide to change your business. This happens to all service providers and it will happen to you if it hasn’t already. That’s why this episode will teach you how to deal with these changes – whether you are in the middle of a big change or are preparing for it.

The messy middle is what I like to call this process where my long-term clients feel a lot of uncertainty, imposter syndrome, and a lot of limiting thoughts. However, with the right mindset, you can succeed in the messy middle if you…

1. Embrace the messy
2. Don’t wait
3. Trust the process
4. Focus on the future
5. Keep backing yourself

If you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more!

https://www.ceelslockley.co/application

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Are you using data to make decisions in your business? If not, then this episode is for you. I invited marketing expert Kierra Conover to tell us more about messaging, data measurement and tracking, and what kind of decisions you can make after gathering that data – especially if you are not sure where to begin.

Forbes featured and Shorty’s Award winner Kierra Conover is a fractional CMO and marketing expert based in California, USA. Kierra's extensive background includes working for large brands like Banana Republic and Gap, leading the True Hues diversity campaign. Kira uses her large brand experience to help entrepreneurs receive the support they need to grow their business to execute highly successful and data-driven launches, as well as directing and executing their marketing activities as CMO.

Connect with Kierra:

https://www.instagram.com/klc.thestudio/

https://klcthestudio.com/services

Mentioned in this episode:

Thicker Than Water: A Memoir

Cubicle to CEO

Descript

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Without good messaging, your offers are just a price list. If your messaging is not aligned with your offers and your expertise… then this episode is the perfect opportunity to revamp it, because I will give you the 5 principles that will make your business stand out from the crowd with your messaging.

Messaging is all about your feelings, your values, what you stand for, what makes you unique and how you are different from the other people in your niche. So, to attract your dream clients, your messaging should…

1. Share your point of view
2. Have unique opinions
3. Call your client out on their problems
4. Tell your clients what success looks like
5. Share why you are the person to help them

If you want to work with me more closely, you can apply to my programs where I will go in-depth with messaging, your offers, how to attract dream clients, and much more!

https://www.ceelslockley.co/application

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https://www.instagram.com/ceels.lockley/

https://www.linkedin.com/in/ceels/

::

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Subscribe for Profitable Peace, the weekly email series that teaches you how to double your corporate salary working just 20hrs/week:

https://www.ceelslockley.co/email-list

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Does your brand feel flat? Then your brand needs more of your personality. In this episode, I invited Eva Couto, a brand designer and strategist, to talk about how to make your brand feel more personal and stand out from the crowd with the right storytelling.

Eva is a 26-year-old Brand Designer & Strategist born, raised and based in Porto, Portugal. She helps creative solopreneurs & badass small business owners (product or service-based) own their weird so they can take up space, stand out online and finally show their biz off to the world, secure in the knowledge that there’s nobody out there quite like them… and they've got the branding to prove it.

Connect with Eva:

https://www.evacoutodesign.com

https://www.instagram.com/evacoutodesign

Mentioned in this episode:

RE: The Podcast

Notion

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Have you already found your balance in your business? If not, then you are in the right place. I help my clients achieve their goals (such as earning more money, having more clients, and working less!) and shift their mindset with my own roadmap, which I will discuss in detail in this episode.

To succeed with the Renaissance Roadmap you need to...

1. Reclaim
2. Refine
3. Reveal

What’s the best thing about this roadmap? You can go through the steps yourself once you are ready! But if you want to work with me more closely, then you can apply to my programs where I will go in-depth with the Renaissance Roadmap and much, ooooh, much more!

https://www.ceelslockley.co/application

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https://www.ceelslockley.co/email-list

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Submit an application for my 1:1 coaching and group programs:

http://ceelslockley.co/application

Growth in business and revenue is usually the result of a series of big mindset shifts. Whether you need it in your confidence, your authority, or how you think about money, in this week’s episode, I’ll walk you through the mindset shifts I personally experienced before I reached £100K turnover.

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FOLLOW + CONNECT WITH CEELS

https://www.instagram.com/ceels.lockley/

https://www.linkedin.com/in/ceels/

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Submit an application for my 1:1 coaching and group programs:

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