In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.

Chapters

• 00:00:00 - Welcome to the Perpetual Traffic Podcast!
• 00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding
• 00:02:47 - Practical Application: The Key to Turning Ideas into Actions
• 00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak
• 00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success
• 00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands
• 00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks
• 00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This
• 00:22:18 - The Engine Metaphor: Fueling Your Brand's Success
• 00:24:28 - The Backbone of Legendary Branding
• 00:27:15 - Customer Insight: The Key to Understanding Why They Choose You
• 00:33:41 - Tools for Gaining Customer Insight: Practical Resources
• 00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight
• 00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott Wozniak

LINKS AND RESOURCES:

• Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
• Customer Experience Engine swoz
• Webstie
• Legendary Brand Academy
• Scott Wozniak - Speaking
• PT on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.

CHAPTERS

• 00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!
• 00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement
• 00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'
• 00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg
• 00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing
• 00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator
• 00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations
• 00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle
• 00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique
• 00:22:56 - Real Connections: The Importance of Genuine Conversations
• 00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics
• 00:29:08 - Safety First: The Role of Psychological Safety in Team Success
• 00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs

LINKS AND RESOURCES:

• Charles Duhigg Books
• About Charles
• ‘Smarter, Faster, Better’: The New Science of Productivity
• Ready to Evolve Your Digital Marketing? Let's Talk.
• PT on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.

Chapters:

• 00:00:00 - Welcome & Ralph Introduces Tom Shipley: Expert in Acquisitions
• 00:01:00 - Understanding Deal Structure Basics
• 00:03:40 - Building Trust and Vision in Deals
• 00:06:34 - Key Insights on Evaluating Financials
• 00:09:30 - Revealing the True Profit Picture
• 00:12:28 - Essential Tips for Negotiation
• 00:18:13 - Exploring Creative Deal Structures
• 00:22:45 - Implementing Cash Flow Safeguards
• 00:28:20 - Final Thoughts and Upcoming Events

LINKS AND RESOURCES:

• DEALCON LIVE
• PT on Telegram
• Email Tom
• Tom on LinkedIn
• Agency Ventures Aggregator
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!