Do you find content creation for social media challenging? Do you worry that if you share too much value on social media, then people won’t need your business or membership?

That’s a totally common fear and limiting belief that many business owners have. Whether you’re “throwing spaghetti at the wall” with your content, or not sharing because you worry about people thinking “why buy the cow when you can get the milk for free,” there are better options out there.

My guest today was using social media before using social media was cool, and now she has a thriving membership teaching entrepreneurs social media strategy. Today she’s going to share some of that social media strategy with us!

In this episode, I talk to Andréa Jones about creating themes in your membership and shaping your social media presence around those themes, how to make sure that your members get value even if you’re providing information freely on social media, and how to effectively use your social media analytics without getting intimidated.

In this episode, you’ll also hear:

• the incredible story of how Andréa met her husband and started her business
• an example of really successfully using a word of the year in your business
• why planning your social media around your membership content makes content planning so much easier and creates a cohesiveness to your business
• how this method of planning limits decision fatigue
• why accountability and easability are crucial in making your membership worthwhile despite your social media presence
• one thing you can do right now to improve your social media and make it more meaningful
• why hidden metrics are more important than vanity metrics

Thank you for listening!

Meet Andrea:
Andréa Jones is a mom of an adorable 1-year old girl and the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media.

If you're ready for a light-on-your-feet approach to social media (no heavy lifting required), then reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram.

Connect with Andrea:
TikTok
Instagram
Facebook
Twitter
LinkedIn
YouTube

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

When you started your business, was your goal to become a volunteer in your business because you made just enough money to run the business? Or was your goal to create an income stream that could replace your job, help your family, or maybe give you spending money?

I know that I started my business so that I could have an income, and I think you did too. As women in business, it can be really hard to admit that we want to make money. There’s often a mindset issue around money that will keep us from making the money we desire. We may feel shameful or selfish for wanting to make money or maybe unworthy of making it anyway.

After moving from Canada to Australia to the US, my guest today realized that she didn’t want to get another qualification to do financial services in a corporate setting. She pivoted, became a personal finance coach, started working with business owners and pivoted again to become a profit coach. She knows all about helping business owners improve their money mindset and make more money!

In this episode, I talk to Sam Varner about common limiting beliefs around making money, how common it is to forget to place value in the time and experiences we’ve had to acquire our knowledge, and how your knowledge from investing in yourself trickles down to your clients so it is valuable to them too.

In this episode, you’ll also hear:

• why you should value services around what people are wanting to gain over what you think they’re willing to pay
• how it’s not just entrepreneurs that may have trouble determining their rates - some professionals share this struggle
• what’s the first step you need to make a money mindset shift
• how you process and package the knowledge you’ve gained is valuable to your people
• why it’s important to address the balancing act of showing up as a mom and also being successful professionally

Thank you for listening!

Meet Sam:
Without profit, business is just an expensive hobby. Sam Varner, founder of CRUSH Profit Coaching, is on a mission to show business owners just how they can live full and robust lives while building massively profitable businesses. Using her CRUSH formula, Sam takes her 15+years of experience in public relations, sales and business development to teach driven entrepreneurs how to create wealth through business ownership.  From speaking on stage, hosting her podcast She Needs Grit, Sam is the ass-kicking profit coach for the driven entrepreneur. With four kiddos, Sam is a coffee addict and spends her down time as a chauffeur, cheerleader and a huge fan of each of the tiny humans she created.

Connect with Sam:
Instagram
Facebook
Podcast 

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

When you start a business, it means you know exactly what to say in order to get people interested in what you do and ready to work with you, right? “If you build it, they will come.”

Whereas that might be true for some people, I don’t think that true for most of us. We usually start a business so that we can share our genius, but that doesn’t necessarily mean that we know how to communicate it. This is where branding and messaging come in.

My guest today has had several businesses with a variety of success until she landed in the marketing field and realized that the words she was using could attract or repel people. Our goal as business owners is to find and share the attractive words, amiright?

In this episode, I talk to Kelly Thompson about why messaging matters, why you can’t just copy your favorite influencer and automatically find success, and how to effectively get your message out.

In this episode, you’ll also hear:

• why you need to know who you’re talking to, like super specific and detailed information about that person or those people
• how market research relates to your message and how to do it intentionally
• how speaking to our ideal client is like speaking to our kids; they each have selective hearing
• why speaking to their pain works better than speaking to the aftereffects of your offering
• the difference between being agreeable and not knowing who you are
• why content isn’t a ‘one and done’ kind of thing
• that YOU are the brand
• why enough data is crucial for your business decisions
• how to perform an audit on your message
• why social media is not a marketing strategy

Thank you for listening!

About Kelly:
Kelly Thompson is a marketing mentor who helps women monetize their genius, master their message and sell high value offers without being chained to social media. 

She is the founder of the Waymaker Society, a private coaching program that helps newish coaches unlock the power of virtual events and collaboration to increase their visibility and impact.

She is a wife, a 13-year homeschool mom of 4, author, speaker and host of the Genius In You podcast where she gets to talk to ordinary moms who are using their genius to do incredible things in business and in life.

Connect with Kelly:
Instagram
Facebook
Website

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

As busy moms, we know we need to take care of our health, move our bodies, eat foods that fuel us, and have positive self-talk. But just because we know it, that doesn’t mean it’s easy to follow through and actually do these things.

Life happens. Work happens. Kid and family stuff happens and distracts us from doing any of those things we know we should do.

My guest today is a habit and fitness coach who used to think that exercising was just a part of diet culture. Once she started to exercise, she recognized that the physical changes are a side benefit - the main benefit for her is the mindset and mental clarity.

In this episode, I talk to Emily Nichols about why it’s important to take care of our health, how community can help you create healthy habits, and an action you can take today to start to build healthy habits.

In this episode, you’ll also hear:

• what it’s like to break your tailbone
• how joining a community of like-minded women can push you to doing things you never expected, along with providing you with connection, new ideas, and a sense of acceptance
• why knowing the habit strategies is great, but knowing how to apply them and taking action is even better
• how it’s better to narrow your focus when creating habits to keep things from becoming overwhelming
• a basic habit loop is cue, routine, reward
• why it’s important to be intentional to make yourself a priority and create cues for your habit loops
• how any type of movement will serve you versus no movement at all - it’s worth it
• how it helps your kids when you model healthy habits
• what it means to create a habit identity and how to do it

Thank you for listening!

Emily's Bio:
Emily Nichols is the host of Self Transformed—a top 1.5% podcast that helps working moms and entrepreneurs habit hack their health in less time, guilt free.

From her own struggles, Emily finally found that women have to do habits differently and she's sharing the solutions on how to live a healthy lifestyle that doesn’t feel overwhelming or complicated, but rather sustainable and empowering through the power of HABIT HACKING!

Emily is now on a mission to redefine what health really means and equip other women with these sustainable habit hacks to help transform your life from the inside out and start putting yourself first without the guilt through the podcast, her programs, coaching, and tools from the Transformation Shop.

Emily is also a wife, #boymom to 2 boys, Certified Personal Trainer, Orangetheory Coach, Behavior Change Specialist, Whole30 Coach, & Taco Tuesday Enthusiast.

Hang out with Emily:
Website
Instagram
Healthy Habit Reset Free Masterclass: bit.ly/freeresetmasterclass

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

Are you one of those great moms out there that make sure your kids are fed but you neglect your own dietary needs?

My guest today is a certified health coach who understands how common this problem is, but also has tips to help you take time for your own nutrition without taking from your time with your kids.

In this episode, I talk to Kathy Mead Fronheiser about key macronutrients for your diet, the importance of eating balanced meals every few hours, and time management tips for mealtime.

In this episode, you’ll also hear:

• why Kathy is someone you should listen to about nutrition as a mom, despite not being a mom herself
• how to choose good carbohydrates (hint: they’re high in fiber!)
• what else you need to maintain healthy energy levels throughout the day
• why replicating your child’s meal for yourself, even if you’re not hungry, could be the best choice
• a reminder that you don’t need to be hungry to eat (if you have an assigned lunch break, that’s when you’d eat)
• why you should plan ahead and include snacks for yourself when you pack snacks for your kids
• an action item you can do right now to improve your nutrition

Thank you for listening!

Kathy's bio:
Kathy helps high-achieving female entrepreneurs over 40 prioritize simple daily habits to increase energy, ditch the scale and make more money! She has found that most women don't want to track all of their calories or macros! They simply want to be more present in their daily lives and more confident in their businesses. Instead, they pour all of their time and energy into their business and give up on themselves.

She created the "Live your Life" Accountability group coaching program to help female business owners break their habit goals into doable bite-size pieces that fit seamlessly into their busy lives. Providing support without all the trackers for their current season of life. 

She is a lover of all things outdoors, animals, baked goods and Harry Potter. She is a true southern woman who has broken her addiction to sweet tea (her grandmother is likely rolling in her grave), but she will never give up pimento cheese or pecan pie .. and she will NEVER understand "heat without humidity!"

Connect with her on Intagram!

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

These days, it seems like everyone is using AI, but they’re not always using it correctly. Hint: if you can tell that something was created with AI, then it’s a problem.

So many of my clients tell me that they love helping people, but creating content for social media is a challenge. Whether they need to create an Instagram post or reel or a TikTok, they don’t have the ideas, so they feel like they just can’t do it. They’d love to use AI, but they don’t know how.

My guest today is super tech-savvy. She knows how to use AI effectively and is here to share exactly how to make it work for you and sound like you.

In this episode, I talk to Lindsay Peragine about how to use AI correctly, how important it is to take action and post your content, and the best time to record videos.

In this episode, you’ll also hear:

• that it’s possible to transform from a black thumb to a green thumb
• how it can take a struggle to realize what you want in your business
• why if others can tell you’re using AI, then you’re doing it wrong
• how to use AI to find pain points for your customer
• how to turn around and use the pain points you learned from AI to then have AI find content ideas
• how to then take those content ideas and have AI generate captions
• why you then need to customize and make these captions yours
• how everything AI does has to come from somewhere, so it’s even more important to customize
• an analogy of how content creation is like a recipe blog
• why human connection is so important in your content
• what you can do today to get started using AI for content creation

Thank you for listening!


About Lindsay:
Lindsay Peragine is a business coach and marketing strategist. She's the owner of the digital marketing agency, Key Lime Media & the founder of the Chaos to Clarity Society, a community that helps entrepreneurs connect with each other while mastering their marketing!

She is a lover of coffee and good books, with a weakness for ice cream. As a wife and mom to two little ones, her passion is to help other female entrepreneurs grow their businesses without feeling overwhelmed, no matter what season of life they are in!

Connect with Lindsay:
Instagram
TikTok
Join her Chaos to Clarity Society! 

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

Are you ready to take action in your business? You might be taking all the courses and reading all the books, but are you actually taking action?

As women, moms, and business owners, it can be hard to take action because we naturally fear the results. Someone could say no or reject us. Things might not go the way we want it to or we could fail outright.

Instead of taking action, we’ll often take the courses, read the books, and listen to the podcasts so it feels like we’re doing something for our business (because we are!), but it’s the busy work. It’s not action.

My guest today is all about taking “messy action” - taking action regardless of the possibility of a no or a failure. She realizes that the results of these actions can be learning experiences, a chance to make changes and try again.

In this episode, I talk to Kelly Sinclair about how it’s possible to take messy action for just 10 minutes a day to make an impact, what confidence really means, and why trial and error is so important along your journey as a business owner.

In this episode, you’ll also hear:

• why I think I should wait to visit New Zealand until my kids are older
• how business shifts and changes and evolves over time
• an example of creative messy action
• how messy action can teach you more than reading about other people’s actions and results, though that has its own value too, in moderation
• what the momentum framework looks like and how it’s cyclical
• why the results don’t mean anything about you personally as a business owner
• how the more you show up and take action, the more you’ll enhance your competence and confidence

Thank you for listening!


About Kelly Sinclair:
Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a small-town, girl mom of 2. She did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies. Kelly started KS&Co. and Entrepreneur School to support other mom entrepreneurs chasing their dreams and passions. She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success. 

Connect with Kelly online.
Follow her on Instagram or YouTube.
Listen to Entrepreneurship School.
Get the Messy Action Playbook.

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club

You become a mom, and suddenly your time is not your own. Every second of every day revolves around these tiny humans that you’re raising.

But what about you? Do you regularly make space for yourself, for your creativity and self-expression?

Sometimes it can feel like we’ve forgotten ourselves in motherhood. This can be especially difficult if we decide to start a business since we need our creative energy to help us take our business to the next level.

My guest today recognizes the importance of finding space to pour back into yourself, your creative pursuits and hobbies. It doesn’t take much time, but it’s crucial for being a more present mom and showing up in your work or business as well.

In this episode, I talk to Anna Locke about checking in and connecting with our bodies as a habit, the fun of changing energy levels during pregnancy, and why community is so important in motherhood.

In this episode, you’ll also hear:

• how connections and networking can help build a person
• why you need to pay attention the energy capacity you have to give in your current season
• how energy levels ebb and flow, and why remembering that can help you through the difficult seasons and phases of motherhood
• why when you think about keeping all of the balls in the air, you need to pay attention to which balls are glass, and which are rubber
• why you need to put your own well-being first
• something you can do immediately to begin to make space for creative energy

Thank you for listening!

Anna is a certified life coach dedicated to empowering moms in business. She guides creative entrepreneurs and business owners through the transformative journey of motherhood, addressing change, uncertainty, and identity shifts. Anna combines inner work like mindset shifts with practical strategies, enabling women to blend their passions realistically. She excels in creating supportive spaces, nurturing inner wisdom, and providing clarity amid chaos. Anna also helps high-achieving personalities embrace a balanced life in motherhood and business. She's enthusiastic about discussing creativity, hormonal cycles, and the spiritual fusion of motherhood and business. Anna's personal story, marked by pregnancy losses and healthy pregnancies, fuels her passion for exploring the complexities of the feminine experience.

Website
Instagram
Facebook
Freebie! 

You do have what it takes to become a successful entrepreneur, hitting your income goals and making a lasting impact. With an intentionally built, signature membership program, you’ll experience the ease of consistent income that does not come at the expense of the ones you love most.

Snag my FREE Membership Success Roadmap which outlines my proven method to design, build, and scale your membership at   www.bit.ly/membershiproadmap

Connect with Tab: www.presentprofitablemom.com

www.instagram.com/presentprofitablemom

Free Masterclass: www.presentprofitablemom.com/msm-masterclass

Mom CEO Club: www.presentprofitablemom.com/mom-ceo-club