Enabling revenue teams to use the systems we build and maintain is a huge part of our job as revenue operators. Unfortunately for us, it often doesn’t work very well.

We create documents that no one reads.

They sit in knowledge bases that no one visits.

We're repeatedly interrupted by Slack messages from confused users.

We're forced to send Chatter reminders asking people to PLEASE follow the process for the 500th time.

Today’s guest thinks that there’s a better way to do software enablement, and he founded a company called Tango to deliver on that promise.

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

Daniel Giovacchini is COO and Co-Founder at Tango, a tool for creating how-to documentation and software walkthroughs that drive digital process adoption.

https://www.linkedin.com/in/daniel-giovacchini/

• [00:00] - Introduction
• [01:52] - AI and changes in the tech market
• [06:33] - Two approaches to enablement
• [10:43] - Building a minimum-lovable product
• [20:44] - Bottom-up monetization
• [29:38] - Learning in the flow of work
• [36:37] - The knowledge management stack
• [40:09] - Role as COO

This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.

This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.

Registration is capped at 700 attendees, and tickets are going fast.

MOps-Apalooza 2024

• Create software training guides, in minutes | Tango

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Matt Volm is the founder of RevOps Co-op, a vibrant community for RevOps pros.

He shares his journey as a repeat founder, who has taken the roller-coaster of building multiple startups, and reflects on the tenacity and toughness it requires.

RevOps Co-op actually started as a community in support of a software company, but when Matt saw the need for more education and resources for the RevOps field, he pivoted and hasn't looked back.

Matt and I discuss the crucial interplay between finance and RevOps, how RevOps pros can build their finance acumen, the hot debate on unified vs. split RevOps functions, and much more.

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

Matt Volm is a repeat founder and CEO of RevOps Co-op, a community for folks who love revenue operations. He's also a scout at Mucker Capital, focused on early stage B2B software. Matt has an MBA from Berkeley Haas and a background in strategic finance, operations and business development.

https://www.linkedin.com/in/matthewvolm/

• [00:00] - Introduction
• [01:01] - Finance and RevOps
• [07:01] - Developing finance literacy
• [10:15] - Operating during the tech bubble
• [12:35] - Unified vs. split RevOps
• [21:13] - RevOps Co-op
• [27:53] - Lessons learned as a repeat founder
• [32:00] - The community-led business model
• [39:05] - What’s next for RevOps?

This November, MOps-Apalooza is back in sunny, Anaheim, California, and it's going to be the marketing ops event of the year, packed with hands-on learning from real practitioners.

This is the only truly community-led tech-agnostic MOPS conference out there. It's got the best speakers, the best networking, the best social events, and maybe even a trip to Disneyland. This isn't your 50,000 person tech company conference. It's an intimate gathering of folks who are in the trenches every day.

Registration is capped at 700 attendees, and tickets are going fast.

MOps-Apalooza 2024

• RevOps Co-op
• I just shut down my startup. Here’s what I learned.

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Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing.

We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove.

The content game is not going anywhere, but it IS changing. And to guide us through those changes, we're chatting today with B2B content expert Ashley Faus, Head of Lifecycle Marketing at Atlassian.

Ashley challenges traditional content mapping to the B2B funnel and introduces the idea of a "content playground" where people engage with content in a way that suits them best in a non-linear, non-standard journey.

She also delves into the different intents behind content (buy, use, help, trust), the different levels of content (conceptual, strategic, tactical), the nuances between individual and brand-led content, and the growing role of B2B creators.

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

Ashley Faus is a marketer, writer, speaker by day, and a singer, actor, fitness fiend by night.

She's a leading content marketing expert who loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. For the past seven years, she's been the Head of Lifecycle Marketing, Portfolio, at Atlassian.

Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.

https://www.linkedin.com/in/ashleyfaus/

• [00:00] - Introduction
• [01:17] - A brief history of content marketing
• [04:41] - Over-indexing on attribution
• [08:55] - Different types of content intent
• [15:42] - Individual vs. brand-led content
• [19:12] - B2B creators
• [29:24] - The content playground
• [45:52] - Email as a consumption channel
• [49:02] - Treating people as a whole human
• [51:47] - Content formats
• [54:54] - AI

• Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

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