Episodes

  • Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?

    Episode 20: The Art of Sway + ICYMI: TikTok's Whee App: A Return to the Original Instagram?
    Jun 24 2024
    This week's conversation covered several topics, including Instagram's new Close Friends Live feature, TikTok's new app for sharing with close friends, Instagram's dashboard for marketers, news from the Cannes festival, and the rise of positive influencers and the #HopeCore movement. The conversation also included personal recommendations for a bagel shop and a documentary about the first black Barbie doll. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads

    Episode 19: The Art of Sway + ICYMI: YouTube's A/B Testing and AI-Powered Ads
    Jun 17 2024
    This week's conversation covers updates and news from various social media platforms, including YouTube, TikTok, LinkedIn, and Instagram. Danielle and Lia discuss YouTube's new A/B testing feature for thumbnails and the use of AI to determine the best-performing ads. They also talk about TikTok's focus on music and its testing of visual search for shopping. The conversation touches on LinkedIn's updates to its newsletter feature, including improved comment visibility and email notifications. Lastly, they discuss Instagram's emphasis on messaging and the importance of shares as a metric for success. The hosts also express frustration with misleading advice shared in the New York Times regarding influencer marketing and the need for disclosure. They end the conversation by sharing what influenced them, including the search for a quality mahjong set and a food review of Century City Mall. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?

    Episode 18: The Art of Sway + ICYMI: Is ByteDance Really Working on a U.S. Copy of the TikTok App?
    Jun 10 2024
    This week's conversation covers updates from Instagram, TikTok, and Facebook. Instagram is testing unskippable ads in the feed and Reels drafts that can be sent for feedback. TikTok is rumored to be working on a US copy of the app, and they have confirmed the introduction of streaks. Facebook is actively targeting Gen Z users by improving feed ranking, focusing on reels, and enhancing payments to creators. They have seen an increase in Gen Z users on the platform. Additionally, X has announced that they are allowing adult content on their platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Episode 17: The Art of Sway + ICYMI: Confusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and Chipotle

    Episode 17: The Art of Sway + ICYMI: Confusion on Instagram, TikTok Streaks, Discord Disappointment, and Brand Reactions (or not) from Chanel and Chipotle
    Jun 3 2024
    In this episode, Danielle and Lia discuss Instagram’s mixed messages, TikTok’s legal updates and the introduction of Streaks, some very disappointing news from Discord, and the reactions, or lack thereof, from Chanel and Chipotle in response to influencer feedback. They also share their recent influences, including a new cookbook and Australian fashion inspo. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google

    Episode 16: The Art of Sway + ICYMI: TweetDeck for Threads, New Features Brewing on Instagram, LOOOONG TikToks, and Changes at Reddit and Google
    May 20 2024
    In this episode, Danielle and Lia discuss the new TweetDeck-like tool on Threads, multiple product tests on Instagram, extended video length (60 minutes!) on TikTok, AMA updates on Reddit, and changes in Google search results. They also share their recent influences, including a reality show-inspired email marketing course and the hot new collaboration between Gap and Doen. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 mins
  • Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!

    Episode 15: The Art of Sway + ICYMI: Meta's New Verified for Business Packages, TikTok Collaborations, YouTube's AI-Generated Video Ideas, and Lots of Drama in the Music and Ad Space!
    May 13 2024
    This week, Danielle and Lia discuss various topics including Meta's new Verified for Business packages, Instagram's recommendation to keep Reels under 90 seconds, TikTok's new collaboration feature, YouTube's AI-generated video ideas. Apple's controversial iPad ad, and the joy of catalog shopping. They highlight the importance of giving creators the tools to amplify their message, the confusion around video length on different platforms, and the need for brands to understand their audience and stay true to their brand values. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 mins
  • Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube

    Episode 14: The Art of Sway + ICYMI: A Busy Week! Exciting Updates from Instagram, TikTok's Surprise Announcement, and a Very Smart New Ad Format from YouTube
    May 6 2024
    This week, Danielle and Lia dive into the latest updates on Instagram, including changes to the ranking of Reels recommendations and the introduction of new stickers in Stories. They also discuss TikTok's agreement with UMG and the introduction of pause ads on YouTube. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    35 mins
  • Episode 13: The Art of Sway + ICYMI: How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat

    Episode 13: The Art of Sway + ICYMI: How Brands and Agencies Should Prepare for a Possible TikTok Departure, Meta News, and How Chick-Fil-A Missed the Boat
    Apr 28 2024
    This week, Danielle and Lia cover everything that both brands and agencies embarking on TikTok need to know in light of it potentially going away. They also chat through some of the latest Meta news, have a mini-debate about the Chick-Fil-A creator controversy and, of course, share the latest things they were influenced to buy. (Hint: this week’s picks are both delicious AND adventurous.) Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins