Have you ever wondered how word-of-mouth marketing can grow your coaching business? In today’s episode, we sit down with Joe Blackburn to delve into the intricacies of business, sales, and word-of-mouth marketing. Joe is a distinguished coach, finance expert, and the founder of Lion’s Eye Coaching. Driven by his faith and a passion for helping others realize their potential, Joe is committed to guiding business owners in leading multi-million-dollar teams and developing strategies for transformative growth. In our conversation, Joe talks about his origins in finance and what motivated him to leave the corporate world behind and start his own business. Discover how he transitioned from employee to entrepreneur and the mindset needed to start a coaching business. Explore the barriers to growing a coaching business, what makes word-of-mouth marketing different, and the opportunities it offers. Hear why fostering authentic referrals is a lost art, the power of networking, the role of influencers, and the steps to building genuine relationships with clients. Gain insights into the misconceptions surrounding word-of-mouth marketing, common word-of-mouth marketing mistakes, and why it is vital for growth. Joe also shares details about his coaching program and how to get involved. Tune in, and discover the secret sauce behind word-of-mouth marketing and the many opportunities it offers with Joe Blackburn!

Key Points From This Episode:

• Joe’s background in finance and how it led him to coaching.
• The moment he realized the corporate career path was not for him.
• What starting a coaching business taught him.
• Why Joe is passionate about word-of-mouth marketing.
• His unique approach to outreach and marketing.
• Key steps for building and fostering authentic relationships.
• Common word-of-mouth marketing pitfalls to avoid.
• Gaps and missed opportunities in the coaching business.
• Joe’s word-of-mouth marketing program and how to get involved.
• Final takeaways and valuable resources to get started.

Links Mentioned in Today’s Episode:

Joe Blackburn

Joe Blackburn on LinkedIn

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Believing in yourself as an entrepreneur, being able to calculate risk, and putting effective systems in place inevitably leads to more favorable outcomes and success in business. Joining us today on The Coaching Equation is the incredible entrepreneur, Ral West to discuss sustainable business growth and building a legacy. Tuning in, you’ll hear all about how Ral was ‘born into’ entrepreneurship, the challenges she faced in her business’s early days, the importance of mentors, why you need to have faith in yourself, and so much more! We delve into how to mitigate risk in business before discussing the incredible ‘systems’ she has implemented in her business and how they came to fruition. We also discuss how to hire the right people, not letting fear take over, and more! Finally, Ral tells us about the business course she has created and what inspired her to help other people achieve the lives they want. To hear all this and so much more, press play now!

Key Points From This Episode:

• Introducing today’s guest, Ral West, and how she became a business owner.
• How to make the first leap into entrepreneurship and some early challenges.
• Ral advises new entrepreneurs on how to judge success in the early days.
• The importance of finding mentors throughout your business journey.
• Ral tells us about what it was like to be a female business owner in the 80s.
• Finding the balance between taking risks and playing it safe.
• How to make a calculated risk in the early stages of starting a business.
• The ‘systems’ Ral created, how they came about, and how they’ve changed her business.
• What she’s learned about hiring the right people that allowed her to hand her business over.
• The importance of mindset and learning from mistakes as an entrepreneur.
• Ral details her plans for the near future and the incredible adventures ahead.
• Our guest tells us when she started truly enjoying running her own business.
• Ral unpacks her business course, Overcome Overwhelm.

Links Mentioned in Today’s Episode:

Ral West

Ral West on Instagram

Ral West on LinkedIn

The Six Essential Secrets to Business Success

Michael Gerber

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Certainty is one of the foundational keys to your personal success and business growth, yet its significance is not spoken about as often as it should be. So today, we felt duty-bound to bring you an entire episode on the importance of certainty, and show you how certainty improves all aspects of business and life, making it society’s number one need! We begin by defining certainty and differentiating it from arrogance while learning about the dangers of uncertainty, as well as how certainty breeds authenticity. Then, we assess how certainty plays out in business as we dive into marketing, sales, and customer service. We discover why certainty is a requirement for good leadership, what it means to be certain in your clients (as a coach), and what you can do to become more certain in yourself – it’s all about believing that you can find an answer in any moment, and knowing that certainty is what will lead you forward in creating a life of impact. Thanks for listening.

Key Points From This Episode:

• How we felt (almost divinely) compelled to address the importance of certainty.
• Defining certainty, and the difference between certainty and arrogance.
• How uncertainty makes one susceptible to negative influences.
• Why certainty is society’s number one need.
• Exploring the need for certainty in marketing, and how this plays out in an ideal world.
• How certainty breeds authenticity, and taking a closer look at certainty in sales.
• Why certainty is vital for customer service, and how it pertains to leadership.
• What it means to be certain in your clients, and how to be more certain in yourself.
• Curiosity, resourcefulness, taking action, and making your life easier.

Links Mentioned in Today’s Episode:

The Go-Giver

The Go-Getter

Empire Partners’ 7-Step Sales Process

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Email Us Your Suggestions

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Even the most uncreative minds still have creative potential, as creativity is simply doing things differently. And if you’ve ever wondered how to fully unlock your creative potential, today’s episode is for you! We are joined today by Phil Lashley, a digital nomad who helps some of the biggest personal brands and top thought leaders to develop their own signature frameworks. Phil is here to explain why storytelling in business is so important, and he begins by sharing his first big studio experience as a digital designer and how this shaped his career moving forward. We explore his willingness to innovate new ways of maximizing his design skills, why every brand needs to develop its own unique framework, and how visual frameworks enhance the possibility of a brand being remembered. Then, we dive into Phil’s F.R.A.M.E method for creating your own signature framework before ending with the uplifting tale of how Phil gave himself the grace to live life to the fullest.

Key Points From This Episode:

• Phil Lashley’s superhero origin story, and how he’s enjoying life as a digital nomad.
• How he adjusted to the move from Barbados to Miami, and how he got by day by day.
• His first big studio experience, and how his life changed thereafter.
• Phil’s innovative solutions for maximizing his digital design skills.
• Why it’s vital for every brand to have its own unique framework.
• How having a visual framework makes a brand more memorable.
• The ins and outs of Phil’s F.R.A.M.E method: aligning movement with emotion.
• How Phil gave himself the permission to create a life of impact and freedom.
• A reminder of the undeniable value of having your own signature framework.

Links Mentioned in Today’s Episode:

Phil Lashley

Phil Lashley on LinkedIn

Phil Lashley on X

Phil Lashley on Instagram

Phil Lashley on YouTube

‘How to Make Your Content Unforgettable’

The F.R.A.M.E. Method

John Maxwell

Brand Builders Group

Book a Free Call with Empire Partners

Empire Partners | Coaching Sales Scripts

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Free frame work review call

There is a huge difference between selling something to your clients and guaranteeing a result. Today on The Coaching Equation, the phenomenal Jairek Robbins joins us to share his secrets to coaching success! Jairek lives and breathes to optimize human performance and through his incredible Performance Coach University, he is helping countless coaches advance their coaching programs. Tuning in, you’ll hear all about Jairek’s career, how Brook and Jairek know each other, the inspiration behind Performance Coach University, setting his ego aside and becoming a certified coach, and how selecting the clients that are going to perform best changed his business. Jairek stresses the importance of asking yourself what result you can guarantee for anyone who decides to work with you before explaining how that differs from selling them something. We even discuss why onboarding clients is an entire process on its own and talk about why consistent performance scoreboards are beneficial. Finally, Jairek tells us about the impressive people who train through his Performance Coach University. To hear all this and be inspired to embrace lifelong learning, press play now!

Key Points From This Episode:

• Introducing today’s guest, Jairek Robbins, and a brief overview of his illustrious career.
• How Jairek and Brook know each other and a bit about their history together.
• Jairek explains what inspired him to create his Performance Coach University,
• His experience of becoming a certified coach and why he initially resisted the process.
• Specializing in performance coaching and how choosing his clients changed his business.
• The importance of asking what result you can guarantee for anyone who works with you.
• How Jairek found so much success so early on in his coaching journey.
• Guaranteeing a result versus trying to sell something as a performance coach.
• Onboarding employees and introducing consistent scoreboards to measure success.
• Jairek shares some advice for coaches about being lifetime learners.
• The people who train through his Performance Coach University.

Links Mentioned in Today’s Episode:

Jairek Robbins

Jairek Robbins on X

Jairek Robbins on Instagram

Jairek Robbins on Facebook

Live It!: Achieve Success by Living with Purpose

Performance Coach University

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you in the early stages of starting a coaching business? Is something stopping your successful coaching business from scaling, but you can’t figure it out? Then, this episode is for you! In today’s episode, we uncover common pitfalls coaches make while building and running their coaching practice to help shortcut your learning curve. In our conversation, we discuss the problem of perpetual preparation, the different ways it happens, and how imposter syndrome can cause it. Discover what you need to have ready to start, essential considerations for building your program, and what resources you need to deliver your program. Explore common marketing missteps coaches make, tips for working with marketing agencies, pricing pitfalls, and what it takes to win the volume game. Gain insights into the steps for effectively structuring your sales plan, fostering genuine relationships with clients, the value of an entrepreneurial mindset, and more! Join us as we share cautionary tales from our careers and unpack common mistakes to avoid while building and growing your coaching business, no matter where you are along your journey. Tune in now!

Key Points From This Episode:

• Why you can’t wait for everything to be perfect.
• Examples of how continuous preparation manifests in a business.
• Misconceptions around certifications and qualifications.
• Why you shouldn't build your business around a marketing tactic.
• We share what we learned trying to market our businesses.
• The financial aspects of coaching, including pricing strategies.
• Hear about the type of trade options that work.
• Learn why displaying prices on your website is ineffective.
• Problems of approaching sales without a structured plan.
• Starting your business as a coach and not as a business owner.
• Final words of advice we have for listeners.

Links Mentioned in Today’s Episode:

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

Are you ready to turbocharge your brainpower and conquer your anxiety? In this episode, we sit down with John Graham, a three-time USA Memory Champion, to delve into the world of memory techniques, mental fortitude, and overcoming anxiety. John is a memory expert renowned for his exceptional memory abilities and his dedication to teaching others how to unlock their full memory potential. In our conversation, John shares his journey from being an average student to mastering memory techniques that led him to championship titles. He reveals the secrets behind his incredible memory feats and offers practical tips on how anyone can enhance their memory skills. We discuss the importance of measurable growth goals, the secrets behind tapping into your emotional core, and how to transform challenges into new paths of opportunity. He also opens up about his battle with anxiety and how he's used his mental strength to overcome it. Discover the secret sauce to building resilience, controlling negative thoughts, and thriving under pressure. Join us as we rewrite the mental playbook and soar to new heights of memory mastery and resilience with John Graham!

Key Points From This Episode:

• He explains what becoming a multiple USA Memory Champion entails.
• What inspired him to pursue mastering memory and change his life.
• Learn about the role of creativity in improving memory.
• Hear about his inspiring journey to becoming a memory champion.
• Explore the concept and value of measuring personal growth.
• Discover what motivated him to start competing and why he continued.
• How he navigated his relationship with wanting to achieve his goals.
• John shares his struggles with anxiety and how he overcame it.
• The moment that catalyzed him to make a change in his life.
• Why anxiety is not a mental health issue but an emotional issue.
• Pragmatic steps to overcoming the emotional issues underpinning anxiety.
• Advice and recommendations for listeners suffering from anxiety.
• A helpful resource to start dealing with your anxiety today.

Links Mentioned in Today’s Episode:

John Graham

John Graham on Facebook

John Graham on X

John Graham on Instagram

The USA Memory Championship®

Moonwalking with Einstein

Release Panic Guide

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes

If you are looking at kicking off your event or perhaps you’ve been doing it for a while now but need to kick things into another gear then stay tuned for this episode of The Coaching Equation! Today we dive deep with event producer extraordinaire, Jessie Schwartzburg. Jessie has over 25 years of industry experience, specializing in speaker, author, and celebrity events. Her portfolio spans across the globe, boasting an impressive client list and numerous prestigious accolades. She is a total boss when it comes to putting on incredible events! Join the conversation as we dig deep into how to put on a profitable event, which happens to be one of the hardest things to do in the world of events, and hear Jessie’s thoughts on what event attendees genuinely care about: great content, making connections, and being part of an experience! We then delve into some of the biggest mistakes that Jessie sees people making with your first event (and how you can avoid them), insights on how to become a truly solid and sought-after speaker, and why it’s essential to have run-of-shows and redundancy plans. Sprinkled in between are some great stories from her personal experiences as an event producer. This episode is for anyone and is one you absolutely have to hear! Thanks for listening, enjoy.

Key Points From This Episode:

• An introduction to today’s guest and what listeners can expect from this episode!
• A rundown of how Jessie helps people, her niche, and her journey into this industry.
• Jessie highlights high-level things to help turn the tide; from losing money to perhaps breaking even or making a little profit.
• Top quality characteristics for people who excel at selling or pitching from the stage.
• The importance of prepping your teams with answers to questions.
• Why you need to practice and rehearse if you want to be the best of the best.
• Things you should NOT ask from a producer, according to Jessie.
• Why intentionally acknowledging everyone at the event is crucial.
• Jessie unpacks tips to avoid the biggest mistakes people often make with their first event.
• What event attendees genuinely care about (especially post-COVID): surprise and delights.
• Jessie shares insights to help you become a truly solid (and sought-after) speaker.
• She recounts how getting resourceful can help turn around sinking events.
• Jesse stresses the importance of having run-of-shows and redundancy plans.
• She shares a story about getting lost in a tuk-tuk with Gabby Bernstein.
• Where you can find out more about Jessie Schwartzburg.

Links Mentioned in Today’s Episode:

Jessie Schwartzburg on X

Jessie Schwartzburg on LinkedIn

Jessie Events

Jessie Schwartzburg Email

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Gabby Bernstein

Your Best Life

Ryan Lang on LinkedIn

Brook Bishop on LinkedIn

Empire Partners

Empire Academy

The Coaching Equation Podcast on iTunes