Launched in 2016, Powerdot is disrupting the EMS industry. The vision of Eric Glader, founder and CEO of Powerdot, is to give people easy and affordable access to world-class muscular therapy, right in the comfort of their homes, in the gym, or on the field.

In this episode, Eric shares insights on how he seized the opportunity to innovate an industry dominated by global corporations. His story goes beyond building a product which generated over one million dollars in sales in the first 6 months of operation. Listen to this episode to learn how resilience and great execution combined with building a team of A-players turned Powerdot into an 8-figure global brand in just 4 years.

Eric explains, “We feel we can make a change in the way healthcare is delivered. And, more importantly, our focus has always been ‘How do we deliver more healthcare to more people at a better price?’”

Today’s actionable podcast brings topics like:

• Key learnings from growing a company from 0 to an 8-figure revenue
• Pre-launch product marketing tactics
• How focusing on authentic organic growth can lead you to your first $1M
• Coming out on top from challenges threatening business survival
• Building a team that cares about your product as much as you do
• Retaining talent and fostering a supportive growth environment for the team

Today’s actionable podcast brings topics like:

• How to prove your worth & getting investors to say yes
• Pitch perfect: how to craft your message in order to communicate clearly 
• Starting up a business as a one-man team
• Getting initial traction through leveraging your existing networks 
• Generating large quantity orders through community outreach
   

Links

• ShineOn Profits On Demand
• ShineOn.com 
• EricToz.com
• Eric on Facebook
• Eric on LinkedIn
• Cartloop

Today’s podcast brings actionable topics like

• Indiegogo challenges, tips & tricks
• Getting early traction for your product
• Creating a community around your brand
• Post-launch challenges and getting the product out into the market
• Scaling your business to support global delivery

Today’s podcast brings actionable topics like:

• Validating your idea to check for market fit
• Creating patents and trademarks for a new product
• Leveraging Facebook ads to check customers’ interest and drive price decisions
• How a million-dollar, non-employer business turns to freelancers and contractors for expert advice
• Extending your business network through social media (LinkedIn)

In this episode Andrei and Aaron talked about:

• Growing Hush Blankets to 8-figure revenue in less than 3 years
• How their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their business
• The Pros and Cons of a Kickstarter campaign that raised over $1M
• Saving $1M a year through running your own fulfilment center
• Using advertising platforms responsibly

Aaron Spivak on LinkedIn 

Aaron Spivak on Instagram

Hush Blankets

Cartloop

In this episode we covered topics like:

• Strategies for building a leading DTC brand
• Engineering a successful product-market fit
• The psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options available
• The 6 pillars of a successful product market fit:
  • Product. Finding a quality product and ensuring there is a need for it in the market
  • Brand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online store
  • Community: building a community around your brand and finding supporters
  • Experience: Amazon is dominating customer service
  • Values: what are the values your brand stands for? Is it Fair trade or eco-friendly? Find what makes you unique and implement it in all areas
  • Culture: The way you scale your team and the culture you promote internally

In this episode, we covered topics like:

• Strategies for planning and building an MVP
• How to leverage TV and media to boost initial traction
• Pros and cons of building a unique product from scratch
• The must-have checklist of every manufacturer
• How to protect your IP rights without spending a fortune

Links

• Kirpal Bharaj’s Linkedin
• StaySixty.com
• Cartloop

Read the episode blog post here. 

In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

Today’s podcast brings actionable topics like:

• Strategies for finding the right communications channel at the right time – and letting go of those that do not bring results
• Marketing to multiple age groups and keeping your customers loyal throughout the years
• How brands build communities without complex resources or high budgets
• What is a legacy brand
• How Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019
• How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemic

Links

• Will Critcher’s Linkedin
• Deathwish Coffee
• Cartloop