Episodes

  • 75: Best of Media Weekly 2023

    75: Best of Media Weekly 2023
    Jul 20 2023
    After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year! 
    We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!
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    33 mins
  • 74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse

    74: How to score in sports marketing with Louise Johnson, Global CEO, Fuse
    Jul 13 2023
    In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.

    Listen as we discuss:
    • What it’s like being the only female CEO in the UK sports marketing industry
    • Levelling the playing field in women’s sports marketing
    • How to get sports sponsorship right
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    32 mins
  • 73: Cannes 2023 Wrap with Luke Southern, DRUM (part 2)

    73: Cannes 2023 Wrap with Luke Southern, DRUM (part 2)
    Jul 6 2023
    We're back this week for part two of our special Media Weekly Cannes 2023 wrap, where we'll be continuing our chat with Luke Southern, CEO of Drum.


    In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer...


    Listen as we discuss:
    • The key themes of Cannes 2023
    • The stand-out work from this year's festival
    • Is Cannes still relevant?
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    25 mins
  • 72: Cannes 2023 Wrap with Luke Southern, DRUM (part 1)

    72: Cannes 2023 Wrap with Luke Southern, DRUM (part 1)
    Jun 30 2023
    Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza. 

    Listen as we discuss:
     
    • Behind-the-scenes of the Entertainment for Music Lions jury 
    • How Muhammad Ali inspired a Grand Prix winner  
    • The watchouts for brands who want to win big in the gaming and virtual worlds  
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    31 mins
  • 71: Candid Cannes: The View from our CEO

    71: Candid Cannes: The View from our CEO
    Jun 15 2023
    In today's episode, we are joined by Philippa Brown, CEO of PHD Worldwide, and former jury president at the Cannes Lions International Festival of Creativity. With Cannes kicking off next week, Philippa is here to share her insights, and predictions for this year's festival.
    Listen as we discuss:
    • Why the Lions are still relevant
    • Philippa's behind-the-scenes insights
    • A sneak peek at Omnicom's plans for the event 
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    22 mins
  • 70: Building Brands Through Creativity

    70: Building Brands Through Creativity
    Jun 8 2023
    In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast.

    Listen as we discuss:
    • Building brands through creativity
    • The impact of AI on advertising
    • Whether the Cannes Lions are losing their effectiveness bite
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    41 mins
  • 69: Connection Between Creativity and Effectiveness

    69: Connection Between Creativity and Effectiveness
    Jun 1 2023
    In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance. 

    Listen as we discuss:

    • How can marketers balance effectiveness with efficiency
    • The best way to brief your agency 
    • Her Golden Rules of Creativity
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    35 mins
  • 68: The A-Z of Media Planning

    68: The A-Z of Media Planning
    May 25 2023
    In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry. 
    Listen as we discuss:
    • The huge gap in media training which led him to found the “A to Z of Media Planning”
    • Whether there’s a crisis of creativity in the industry
    • Tips to help marketers and media planners become more creative 
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    32 mins