Regardless of what anyone says your morals and ethics in this game matter...

And at the end of the day you need to decide what lines you will or won't cross.

However, the topic of morals and ethis is rarely discussed in marketing because it makes a lot of people uncomfrotable...

But this epsiode isn't us preaching about morals and ethics.

Instead it's an open and honest conversation about our mess ups, lessons and experiences with our own morals and ethics in a industry that can feel shady a lot of the time.

In this episode we discuss:

-Religion versus circumstances which dictates our moral in marketing?

-The fast money of black hat marketing and the downsides

-Why having morals and ethics make the game simpler

-Using the dark arts of marketing for the good of others

-Are fulfillment and ethics connected in business?

-The reason big ideas and mechanisms are beating hypey claims these days

-How branding and direct response BOTH manipulate people with different tactics

-What your "gut feeling" can tell you about bending morals

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

There's a right and wrong way to spy on your competitors marketing...

And when you do it the wrong way and try to directly swipe their marketings there's a lot that goes into that successful campaign that you can see.

So, in this episode we the things to avoid doing when when spying on competitors, and different places most people don't look to find a hidden treasure chest of proven angles and structures.

In this episode we discuss:

-Why funnel hacking has gotten more difficult

-How more complex marketing is harder to swipe effectively

-Understanding why a certain angle or structure works or doesn't

-What tools you can use to spy on competitors

-The value in magazines, news outlets and online media websites

-Why creating your own "playbook" from promos is gold mine

-If you're always just copying you'll always be behind

-What you need to understand about campaigns before swiping them

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Stress and overhwelm is a part of this game that no one can avoid...

Which means how we handle this overwhelm is a huge factor in not just success, but lognevity and reaching big goals too.

So, in this episode we discuss the fact and fiction of self imposed pressure, and how we can use it to learn, grow and become better freelancers and business owners.

As Tim Grover the famous trainer of Jordan, Kobe and Dwayne Wade says "Pressure is a privilege" and this week we discuss how we turn this into our advantage.

In this episode we discuss:

-The difference between perceived versus REAL stress in this game

-How to grow your capacity to handle stress with less overwhelm

-Why "the grass is always greener" mindset screws a lot of us up

-What to do about unrealistic deadlines with clients or in a biz

-Is there value in taking it "too far" for a period of time?

-The sneaky role people pleasing plays in stress

-What we each do to combat overwhelm with actionable tips

-Why setting boundaries with clients and biz partners lowers stress

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

You can't sell a product or service if demand and authority are missing from your marketing...

So in this episode we dive into different ways you can tap into pre existing demands, desires and use authority to sell more products or services.

Plus, we speak about tricks for business owners and freelancers to manufacture authority and demand for products and services.

As a marketing mentor of ours once said "I'm going to show you how to use the dark marketing arts, but for the light" and that's what we're doing in this weeks podcast.

In this episode we discuss:

-The way people use Joe Rogan and Huberman to create demand for their products

-How to transfer authority from clients to yourself as a freelancer

-One concept that allowed a supplement company to scale to 9 figures in 4 years

-The PR stunt Richard Branson used to sell out a punk music show in the UK

-Leveraging podcasts, amazon books and magazines to create authority

-It is better to tap into pre existing demand or create it for yourself?

-The "black hat" game of optics in marketing

-How freelancers wrecks their reputation by doing this ONE thing

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Even if an email subscriber hasn't opened your emails in six months - You can still make money off them...

But most business owners have no idea how to actually monetize these "dead email leads" which could be generating $10-$50,000 per month for them.

Luckily, Nick breaks down exactly how he's turned dead email lists into multiple 7 figures for clients using the strategies he shares in today's episode.

Grab a pen and paper because Nick breaks down how to squeeze an email list for all it's worth even if people haven't opened emails from your business in months.

In this episode we discuss:

-The power of segmenting to keep an email listing printing money

-How "dead leads" can send your emails to the spam folder

-What's a good open rate? (and other metrics to pay attention to)

-Why sending emails from multiple personas generates more sales

-The reason to NEVER blast everyone on the list with an email

-How to create "spin off" newsletters that funnel cash into your business

-Understanding the customer life cycle to give them the right offer

-White hat versus grey hat email marketing tactics

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

This week we wanted to experiement with a new style of podcast where we take an e-commerce brand and breakdown their funnel, marketing and copywriting.

The goal is to share what we would change to increase these brands conversions and sales on the front end and back end of their funnels from ads to emails and everything inbetween.

To kick things off we started with an 8 figure e-commerce supplement brand named Trulean that's owned by the prolific entrepreneur Bedros Keuilian.

We breakdown their cold traffic funnel for their hero product named Everyday Wellness.

In this episode we discuss:

-What we'd do to improve Trulean's hooks in their UGC ads

-Why a "pre-sale" page would turn readers into customers more effectively

-Keys to optimizing the first scroll on a page

-The #1 thing we'd change on their product page to hook readers

-How to tell when a company is using too much Chat GPT in their copywrititng

-A simple "non copy" tweak that would drive more sales on their page

-How to get away with selling A LOT more in emails without pissing off subscribers

-Why supplements like this NEED a unique mechanism to stand out

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

Whether you're a freelancer or business owner you know that nothing works right out of the gates, and every piece of a funnel needs to be optimized to become profitable...

But where should you start?

And what should you focus on to get your marketing funnel converting at a higher rate?

On this weeks episode that's exactly what we chat about.

We cover topics like:

-The 4 elements Nick asseses to increase sales for an email list

-Why testing too many variables backfires

-The linchpin of conversions in marketing

-What role "emotional data" should have in your decision making

-How one mistake wrecked a multiple 6 figure launch

-A few different ways to define and tweak your offer

-Alex forgets to mention the #1 thing to test for long form copywriting

-Should your traffic source change the copywriting and marketing?

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/

This week sit down and discuss the paradox of niching down for freelancers and business owners because we come at niching down from a different perspective than gurus.

We discuss why freelancers trying to niche down too soon backfires on them, and the three things you need to have dialed in before deciding on your niche.

Plus, we chat about the big struggles business owners run into when niching down their offers, messaging and ideal customer and give actionable advice on how they can dial this in to speak directly to their perfect customers.

In this episode we discuss:

-If you need passion to succeed in a niche?

-How Nick has changed his med spa offer after feedback from biz owners

-Why trying to solve too many problems confuses a customers

-The 3 elements of a perfect niche for freelancers

-What Alex learned from Dan Kennedy about dialing your messaging

-Why talking to on zoom customers is the most overlooked market research

-The 1 BIG thing freelancers and biz owners do that repels sales

-How niching down builds your authority and reputation

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/