Do you know that planning is an essential part of business, but you find it difficult to break through your resistance to it?

In episode 135 of the Powerful Content Podcast, host Mel Daniels and guest Dr. Destini Copp delve into the power of planning for business growth and how to make it simple.

Dr Destini Copp talks about the benefits of setting goals, breaking down revenue streams, and creating promotional and content plans. She highlights how a simple, consistent planning approach can help you achieve your goals and maintain focus. She also shares insights on using AI to assist in breaking down goals and stresses the importance of staying consistent to amplify your business success.

00:00 Welcome to The Powerful Content Podcast

01:00 Acknowledgement to Country

03:07 Destini's journey to entrepreneurship

04:52 The turning point: from service work to digital products

06:40 The importance of planning in business

08:10 Destini's simple planning strategy

15:21 The benefits of planning vs. winging it

21:53 Common mistakes in the planning process

23:25 Tools and resources for effective planning

24:59 Upcoming business planning bundle

26:28 Final thoughts and superpowers

Get to know Dr Destini Copp

Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desks, constantly live launching, or worrying about social media algorithms.

Where to find Dr Destini Copp

• LinkedIn:, https://www.linkedin.com/in/destinicopp/,
• Instagram: https://www.instagram.com/destinicopp
• Website: https://www.destinicopp.com/
• The Creator’s MBA Podcast: https://www.destinicopp.com/podcast

Links mentioned in this podcast

• The 2025 Business Planning Bundle
• Funnel Cure Workshop -Master the Funnel Puzzle: How to Choose Offers That Maximize Profit

If you enjoyed listening to this episode, then you’ll also love:

• Episode 72 - 7 key elements of a meaningful content strategy
• Episode 88 - The easiest content plan in the world

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect

👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Are you struggling to get your content noticed? In this episode of the Powerful Content Podcast, Mel Daniels shares invaluable advice on how to effectively pitch yourself for collaborations. From guest appearances and summits to workshops and joint launches, Mel breaks down the do's and don'ts of pitching to expand your audience. She also covers a six-step process to prepare, research, connect, pitch, accept, and post-collaborate for maximum impact. Dive in for practical tips on building genuine connections and leveraging collaborations to grow your business.

00:00 Introduction: Struggling to get noticed?

00:45 Welcome to The Powerful Content Podcast

01:44 Acknowledgement of Country

02:04 Extending on collaborations

03:09 3 things to avoid when pitching

05:53 6 steps to successful collaborations

09:15 Research and connect with potential collaborators

11:04 Crafting the perfect pitch

14:04 Acceptance and post-collaboration steps

18:17 Benefits of collaborations and upcoming events

19:35 Conclusion and how to work with Mel

Links mentioned in this podcast

• Join Dr Destini Copp’s Planning Prep Kit Bundle
• Join Kate Doster’s All Treats, No Tricks Bundle
• Angela Henderson’s Women in Business Conference

If you enjoyed listening to this episode, then you’ll also love:

• Episode 117 - What empowerment really means with Suzi Petrozzi
• Episode 92 - Human Design: the secret to a business that supports you with Belinda Gill

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Are you feeling stuck, trying to grow your business but unsure what to try next? Maybe you've tried different strategies but still feel overwhelmed and disconnected.

Collaboration may be the answer you’re looking for and in this episode, you’ll get all the collaboration ideas you need to feel more inspired!

Mel Daniels shares personal experiences and insights on participating in bundles, summits, guest podcasting, and cross-promotions to expand reach, enhance credibility, and spark new ideas.

She outlines essential factors for choosing the right collaborators, emphasising the importance of similar values, complementary businesses, and audience fit. Listen in to discover practical ideas and tips for successful collaborations.

00:00 Introduction: Unlocking business growth through collaboration

00:49 Welcome to The Powerful Content Podcast

01:49 Acknowledgement to Country

02:06 The power of collaborations in business

05:14 Finding the right collaboration partners

09:24 7 collaboration ideas

16:05 Final thoughts and encouragement

17:49 Closing remarks and how to connect

Links mentioned in this podcast

Cat Griffins Rule Breaking Entrepreneurs Summit

The Planning Prep Kit Bundle with Dr Destini Copp

If you enjoyed listening to this episode, then you’ll also love:

Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn

Episode 121 - The layers of online success. Build a profitable, holistic business with Sandy Hanrahan

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Do you know what types of images that you need for your business?

In Episode 131 of the Powerful Content Podcast, Mel Daniels speaks with personal branding photographer Grace Costa on the role of images in business success.

Grace shares insights from her twenty-year photography career, including the journey from mastering her craft to teaching others. Together, they delve into four main types of images every business needs: headshots, personal branding images, stock images, and storytelling images.

Grace explains when to hire a professional photographer, tips for organising your image library, and numerous ways to use these photos to enhance your brand’s visibility and client connection.

This episode is a comprehensive guide for any entrepreneur looking to leverage professional photography for business growth.

00:00 Introduction to The Powerful Content Podcast

02:02 Episode 131: Meet Grace Costa, Personal Branding Photographer

02:50 Grace Costa's journey: from photographer to mentor

05:00 The importance of personal branding and marketing for photographers

08:40 Types of images every business needs

14:16 When to hire a professional photographer

25:52 Organising and utilising your business images

32:00 Grace Costa's superpower and final words of wisdom

33:43 Conclusion and how to work with Mel Daniels

Get to know Grace Costa

Grace, a photographer, podcaster, and photography business coach, specialises in creating brand imagery for women-led entrepreneurs and large corporate organisations. She guides business owners in exploring their marketing strategies and business objectives, matching them with the perfect image solutions to meet their needs, humanise their brand, and build trust.

With two decades working as a photographer in the Nations' Capital, Grace has created brand imagery for some of the biggest brands in Australia, including the Department of Defence, Tourism Australia, and the National Film Sound Archives.

Where to find Grace Costa

• Instagram: https://www.instagram.com/gracecostaphotographer
• Website: www.gracecosta.com
• Podcast: The Photo Diaries

Links mentioned in this podcast

• A guide for new ways to use your branding photos
• Brand Eliza Stock

If you enjoyed listening to this episode, then you’ll also love:

• Episode 7 Connecting with your audience through story with Romina Cavagnola
• Episode 32 Creating a message from the heart

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Have you ever wondered how a Content Marketing Strategist creates their content?

In this episode of 'The Powerful Content Podcast,' Mel Daniels offers a detailed look into her own content creation process. She explains how to transform core content into micro-content efficiently and re-purpose it across multiple platforms.

Mel emphasises understanding your content creator archetype and its impact on your efficiency. She shares her yearly content planning, batching strategies, and tools she uses, highlighting her methods for staying organised and effective.

This episode also includes practical insights on using AI, scheduling, and optimising content for social media and emails.

00:00 Introduction to content creation efficiency

00:41 Welcome to The Powerful Content Podcast

01:41 Acknowledgement to Country

02:00 Behind the scenes of my content creation process

04:04 Planning a year's worth of content

06:58 Batching and recording episodes

08:34 Reimagining content across platforms

10:37 Social media strategy

17:04 Flexible planning and consistency

19:05 Conclusion and ways to work together

Links mentioned in this podcast

• The Content Accelerator
• The Content Effect
• Unlock your Content Creator Archetype Quiz
• Episode 8 – Simple social media plan

If you enjoyed listening to this episode, then you’ll also love:

• Episode 10 – The power of reimagination
• Episode 60 – Why content creation feels hard and how to fix it

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Join my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

What makes a brand truly impactful? In this episode of the Powerful Content Podcast, host Mel Daniels welcomes Rowena Preddy from Preddy Creative to discuss the essential elements and transformative power of branding. Rowena shares her journey from aspiring accountant to branding expert, emphasizing how branding feels like 'magic' and how it can uplift both businesses and their owners. They explore how to align your brand with your authentic self, finding the right balance between personal values and client expectations, and recognizing when it's time for a rebrand. Their engaging conversation is filled with practical advice, including steps to take before rebranding and how to ensure consistency across all brand touchpoints. This podcast is a must-listen for entrepreneurs and business owners looking to create a brand that resonates deeply with themselves and their clients.

00:00 Introduction and Guest Welcome

00:37 The Magic of Branding

02:12 Rowena's Journey to Branding

04:38 Defining Branding and Its Importance

05:53 Aligning Personal and Business Brand

13:38 When to Consider a Rebrand

16:09 Steps to a Successful Rebrand

20:39 Final Thoughts and Parting Wisdom

Get to know Rowena Preddy

Hi, my name’s Rowena Preddy and I’m a small business branderer and magazine designer.

In Preddy Creative, I have two sides to my branding business. On one side, I design magazines (yes, that’s a thing!) and on the other, I create
branding that feels familiar as soon as you see it. While I’ll boldly back my mad design and branding skills every day of the working week, the part of the branding that I do (and I love the most) is how I work with small businesses. They love themselves sideways knowing that they can get the best business branding in two days and they can get it done and dusted without the branding bank balance being busted (aka, it’s absolutely afford-do-able!).

Where to find Rowena Preddy

• Instagram: www.instagram.com/preddycreative
• Website: www.preddycreative.com.au

Links mentioned in this podcast

• https://preddycreative.com.au/freebies/

If you enjoyed listening to this episode, then you’ll also love:

• Episode 39 - Taking responsibility of your brand with Chantelle King
• Episode 61 - How your brand feeds into your content marketing

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

* These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website

Are you clearly using your content to communicate the value of your offer?

In episode 128 of the Powerful Content Podcast, Mel Daniels talks about the impact of content on client conversion, particularly for premium offers.

The episode builds on the previous two episodes, emphasising the importance of clear, authentic content that showcases the true value of your offerings.

Mel covers six strategies for communicating value through content, including knowing your unique selling proposition, sharing proof of success, educating your audience, collaborating, offering exceptional free content, and being authentically yourself.

Throughout the episode, Mel encourages entrepreneurs to overcome self-doubt and imposter syndrome, offering actionable advice to help them confidently present their services and attract premium clients.

00:00 Introduction: The struggle of selling offers

01:07 Welcome to the Powerful Content Podcast

02:07 Acknowledgement to Country

03:14 The importance of content in the client journey

04:06 Believing in your value and overcoming self-doubt

06:11 How content communicates your value

06:30 Demonstrating expertise and building trust

07:53 Knowing your Unique Selling Proposition (USP)

09:34 Showcasing proof and educating your audience

11:21 Collaborating and showcasing value through free content

12:54 Being authentic and staying on brand

14:49 Conclusion and Call to Action

Links mentioned in this podcast

• Jessica Osborn’s Business JAM
• Spotify Playlist
• Episode 65 - The one thing that's missing from your message
• Episode 122 - 8 lessons learned from 8 years in business
• Episode 12 - Building an aligned audience with the perfect lead magnet
• Episode 126 - Sell your offer strategically with transformations

If you enjoyed listening to this episode, then you’ll also love:

• Episode 127 - The fastest way to grow your business without paid ads with Jessica Osborn
• Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn

And why not leave a review?

I use and recommend Podbean and Descript to edit my podcast.

Some of the links are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.

Ready to work with me?

👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect

👉🏻 Purchase one of my short courses here

👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project

For more conversations on powerful content, connect with me here:

Instagram | Facebook | LinkedIn | Website