• The Revenue Growth Architects

  • By: CS2
  • Podcast

The Revenue Growth Architects By cover art

The Revenue Growth Architects

By: CS2
Listen for free

  • Summary

  • Welcome to the Revenue Growth Architects podcast. The ultimate resource for GTM operators, strategists, and leaders to learn the strategy and execution secrets that CS2 agency delivers to their fast-growing B2B tech clients. Our episodes dive into every facet of GTM strategy, execution, technology, and analytics to equip you with the tools to win. Our practical step-by-step guidance, forward-thinking strategy, and thought-provoking interviews will help you unlock the full potential of your company's revenue growth.
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Episodes
  • Should You Build A Person Funnel Before an Account Funnel?

    Should You Build A Person Funnel Before an Account Funnel?
    Jul 29 2024

    Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.

    This isn't the way. For 3 reasons. And Crissy breaks down why.

    00:00 Intro

    00:27 First Reason

    01:35 Second Reason

    02:48 Third Reason

    Hear more from us:

    Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

    Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

    Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

    Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

    Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
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    4 mins
  • ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?

    ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations?
    Jul 22 2024

    We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.

    00:00 Intro

    00:27 Discussion on the newest outbound tools (e.g. Clay)

    18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations

    37:49 Our new Go-To-Market Operations Framework

    Hear more from us:

    Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

    Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

    Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

    Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

    Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/
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    50 mins
  • Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast

    Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast
    Jul 8 2024

    Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel.

    What you’ll learn in this episode:

    - How a CRM can help you with tracking and if it is the only source of truth

    - Which potholes to avoid

    - How the reporting is done with a custom object

    https://www.linkedin.com/in/charliesaunders/

    RevOps Letter: https://www.getweflow.com/revopsletter

    Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

    Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

    Weflow: https://www.getweflow.com/
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    37 mins
Management Marketing Economics
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