Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.

This isn't the way. For 3 reasons. And Crissy breaks down why.

00:00 Intro

00:27 First Reason

01:35 Second Reason

02:48 Third Reason

Hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

We're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM.

00:00 Intro

00:27 Discussion on the newest outbound tools (e.g. Clay)

18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations

37:49 Our new Go-To-Market Operations Framework

Hear more from us:

Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Charlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel.

What you’ll learn in this episode:

- How a CRM can help you with tracking and if it is the only source of truth

- Which potholes to avoid

- How the reporting is done with a custom object

https://www.linkedin.com/in/charliesaunders/

RevOps Letter: https://www.getweflow.com/revopsletter

Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/

Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/

Weflow: https://www.getweflow.com/

Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead?

Well, it's because few people realize that you need to architect Marketo, Hubspot, or Pardot in a particular way.

Xander will explain all in this episode.

If you want to hear more from us:

Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken.

Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting.

I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels.

In this episode, we talk about the many reasons funnel tracking goes wrong and dive deep into the architecture of the scalable solution Charlie's team has developed.

Check out more episodes of Justin's podcast here: https://revops.fm/

If you want to hear more from us:

Subscribe to us on Youtube!

Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter

Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/

Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/

Follow Xanderon LinkedIn: lhttps://www.linkedin.com/in/xanderbroeffle/

Crissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.

Crissy joins the Attribution Time podcast to share her perspective on all things attribution.

Crissy joined the Humans of Martech Podcast in a wide-ranging discussion.

The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies.

Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies.

This episode is a concise yet profound guide, offering actionable insights for martech professionals to navigate their careers and strategies effectively.