This week’s topic is My Big Buying Experience and in this episode, Shannon is diving into how to eliminate buying friction in your wedding business from a consumer's perspective.

She talks about -

> recognizing the problems

> how client's are searching

> how client's evaluate the alternatives

> how consumer's are making their purchasing decisions

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. XXXStart texting TODAY! Yes, today, literally today. :)
2. Find one point of friction where the customers are falling off and solve it.
3. Go find a Super fan new customer and ask them to walk you through their sales process for your vendor category. Give them a bonus for doing so!

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Timeline Tips Wedding Planners Want You To Know and in this episode, we are we are getting the inside scoop of tips wedding planners want you to know from Central Florida wedding planner Christy Subler of Anna Christine Events.

We talk about -

> key elements to a timeline

> factors vendors should consider when determining their time to set up

> common mistakes vendors make with timelines

> tips for creating a seamless flow on wedding day

> how to accommodate unexpected delays

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Give yourself buffer time when calculating your set up
2. Send an email to the planner post event to check on how your staff performed
3. Please be mindful of other vendor categories and how you affect the timeline when you drop the ball.

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is :Yes, we are judging you: and in this episode, we are diving into what you wear, and how you represent yourself AND your wedding business.

We talk about -

> first impressions

> aligning your attire with your brand

> fitted vs sloppy clothing

> dressing for the occasion, respectfully

> hoochy momma's and hoochy daddy's

> being well groomed

> general hygiene

> how to communicate professionalism and attention to detail with your appearance

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Stay well groomed- that means your hair, nails and your overall appearance should be presentable.
2. Create a “branded” look, grab a few statement pieces to accessorize with and stand out
3. Who is your fashion friend to send pictures to?

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is "Most Successful Businesses Focus on a Niche", and in this episode we are sitting down with Jen Sulak of Pink Light Images.

We talk about -

> misconceptions business owners have about narrowing down their target market in the wedding industry

> when niching down, how to find the sweet spot of between being too broad OR too specific

> secret sauce behind attracting clients after you have carved out your niche

> how niching down actually makes your marketing efforts easier and more effective

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Pick one thing that connects you to your ideal client (product/service) and post the shit out of it on social media
2. Go where your ideal clients are, where do they hang out, socialize, relax? Think outside the box of bridal shows or expos.
3. Reach out to the people in your circle and find out what your USP is and ask "when you refer my business to your clients what do you say to them about us and our services/products"

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is 3 Website Analytics Every Wedding Pro Should Know and in this episode we are sitting down with Christie Osborne of Mountainside Media

We talk about -

> Understanding why analytics are essential for success in the wedding industry

> Practical tips and tools for getting started

> How frequent should you check your analytics

> Forecast of how the role of website analytics is evolving in the wedding industry

> How to track and read analytics

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Number of monthly threshold (1000-1400 established) (400-600 newbie)
2. Double down on the thing that works for you and stop wasting time on the thing that doesn't work
3. Checking the conversion on the contact page 1- how much traffic did my site get 2- how many of those people navigated to the contact page 3- what is the conversion rate from the people that filled out the contact form

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is " what a bride really thinks about your business all based on your Instagram "and in this episode, we are diving into the ugly truth of how client's are judging your wedding business on social media.

We talk about -

> How are they finding you on Instagram

> How important is the overall aesthetic and visual consistency of your feed and the influence it has on their perception of your brand

> Factor's client's are considering when assessing credibility and professionalism based on your profile

> How much weight they place on your number of followers or engagement metrics

> Are they impressed by your reviews

> Are client's spending more time on your feed, stories, or reels

> How do they prefer to communicate

> How to stand out among the other vendors in your category

> What red flags are client's noticing from your posts

> Why Instagram is your new website

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Go revise your about page, put personality and effort into it, make it into a HIGHLIGHT
2. Humanize your business by showing the people behind the scenes
3. If you offer more then one type of service, you should post it according to the percentage of how much you do that service in your work (70% weddings, 30% corporate)
4. Make a post plugging other vendors and their work

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Creating an Extraordinary Client Experience Journey and in this episode we are sitting down with Nikisha King of Nikisha King Design House

We talk about -

> Why the client experience is so important in today's business landscape

> How to define an extraordinary client experience within your business

> Collecting feedback to improve services and experience

> How to use technology without losing the personal touch

> Measurable outcomes or metrics that indicate the success of an exceptional client experience strategy

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. Create a "thank you" page, to describe the next steps, and become a resource for your clients
2. Check your words and copy, make sure you're speaking directly to your ideal client.
3. Do a closing call or closing email to get feedback from their client experience.

To contact Nikisha King: www.nikishaking.com

hello@nikishaking.com

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com

This week’s topic is Time Management for Wedding Pros and in this episode, we are diving into our top 10 tips that we use in our everyday lives that can help your wedding business too.

We talk about -

> writing and prioritizing a weekly to do list

> streamlining work by grouping

> automating tasks

> delegating tasks

> setting a smart schedule

>app timers

> habit stacking

> controlling the calendar

>scheduling weekly/monthly tasks on repeat

> inbox maintenance

Listen all the way through for the tangible SWAG at the end of every episode on the 3 things you can start implementing into your business today!

Spoiler alert ;) - here’s the list…

1. start your week a to-do list, and assign each task to a day of the week according to it's importance
2. find one habit to stack this week
3. delegate one task that you can hire out and get your time back
4. brainstorm a list of where you're wasting time

Tune in every Tuesday morning for NEW episodes, dropping at 7AM.

For BTS between episodes: follow us on Instagram: @theweddingsassholes

Rate, Review, Follow and Share this episode with a friend!

Thank you to our show producer and sponsor Sol Rise Entertainment. For all of your music entertainment needs please visit them at https://solrisellc.com/

Need help? Email co-hosts Shannon Tarrant & Vanessa Negron at TheWeddingSass@gmail.com