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  • Summary

  • Top Floor is a weekly podcast with tangible tips and excellent stories from the experts and characters who elevate hospitality. Host and elevator operator Susan Barry explores the idea that everything is marketing in the hotel business. Our interviews with creators, thought leaders and hospitality groundbreakers are designed to provide practical tactics that hoteliers, restaurateurs and travel mavens can use to promote their businesses. Along the way, we answer burning marketing questions submitted on the Emergency Call Button and share the funniest, craziest, just-plain-weirdest stories down at the Loading Dock. Need to press the Emergency Call Button? Or have a story to share at the Loading Dock? Reach us at 850.404.9630 to be featured in a future episode.
    Copyright © Top Floor Podcast
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Episodes
  • 150 | Wedding Wing Man
    Jul 30 2024

    Jennifer Barnwell is president of Curator Hotel and Resort Collection, a consortium of about 100 independent hotels across the US who have joined forces to create more buying power and give consumers one place to find independent lifestyle hotels. Curator's mission is to help independent hotels stay independent, and Jen has enough industry experience to lead the way. Susan and Jen talk about number crunching and bank fraud.

    What you'll learn about in this episode:

    • What lifestyle hotels are
    • How buying power helps independents
    • When data helps and hurts the hotel business
    • Where to look for experiences that are truly unique
    • Who are the best people (hint: starts with H, ends with otel)

    Rate, Review, & Follow on Apple Podcasts
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it.

    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

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    38 mins
  • 149 | Sweethearts on the Run
    Jul 23 2024

    John Bianchi is founder of STR Search, a data analytics company that helps real estate investors determine which properties are best positioned for cash flow. With more than $75 million in deals and a (self-reported) 100% success rate, John is the short-term rental industry's expert on what makes a successful Airbnb business. Susan and John talk about hottubs, dining tables, and rental arbitrage.

    What you'll learn about in this episode:

    • Who should clean your rental units
    • How to juggle multiple business interests
    • Why treehouses will never go out of style
    • What to add to your STR to make it succeed
    • Where memories are created in a rental house

    Rate, Review, & Follow on Apple Podcasts
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it.

    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

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    36 mins
  • 148 | Aisle Seat Swap
    Jul 16 2024

    Seema Jain is founder and president of Seva Global, a cultural competency training and consulting company. After using her own cultural competency to move major market share during the 2008 recession, Seema developed programs to enhance cultural competence across Marriott hotels. Susan and Seema talk about pickles and vegetarian food.

    What you'll learn about in this episode:

    • How to think the breakfast buffet
    • Why you might give up an aisle seat
    • When to apologize for a cultural faux pas
    • Who has recession-proof business for hotels
    • What you're responsible for as an entrepreneur

    Rate, Review, & Follow on Apple Podcasts
    "I love Top Floor!" If that sounds like you, please consider rating and reviewing the show! This helps other people like us find the show and makes our guests feel good about being on it.

    Tap to give us five stars, and select “Write a Review.” Be sure to let me know what you liked most about the episode! Also, if you haven’t done so already, follow the podcast or restart automatic downloads. It's the best way to make sure you don't miss out.

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    32 mins

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