In this episode, we dive deep into the importance of building strong relationships and how these connections can lead to significant opportunities. We share a personal example of how a well-nurtured relationship has benefited our brand. We also discuss how Underdog Energy differentiates itself from much larger competitors, seizing opportunities they often overlook or can't support. Additionally, we explore the strategies we've implemented at the store level, highlighting the potential differences between marketing in stores like Market Basket and Whole Foods. Finally, we touch on the challenges of finding the right people to join our brand and the critical role that a shared mindset and vision play in these decisions.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of The Underdog Podcast with the Behind the Business segment, we dive into our journey to Chicago where we faced our first major retailer meetings. From memorizing pitch scripts to navigating rooms full of established companies, we unravel the tension and triumphs of our initial encounters. we had some pivotal meetings with industry giants like Walgreens and Hannaford, sharing insights on managing expectations versus reality and the importance of persistence. Lastly, we share the unexpected ways we connected with key distributors and learn why taking risks is crucial for seizing opportunities.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of Behind the Underdogs, we dive into the story of guest, Bryan Whynot, who has battled an autoimmune disease since he was a child. He opens up about his transformative journey with fitness, a pivotal moment of hospitalization, and an encounter with a young patient that reshaped his perspective on life. Throughout, he shares how he avoids a victim mentality by remembering others have it worse, and how remembering his trials and tribulations keeps him resilient during tough times. As he outlines his future goals, he offers invaluable advice to the younger generation, underscoring the power of perseverance and hope. This episode is a testament to the strength found in adversity.

You can follow Bryan @the.whynot.lifestyle on Instagram

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of the Underdog Podcast, we have a Behind the Business segment where we reflect on the past 5 years of running Underdog and the three most important things that we've learned that come up often in the workings of the business.

One, is assuming nothing. Second is patience in persistence. Lastly, finding ways to enjoy the little things.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

On this episode, we reflect on the highs and lows of our entrepreneurial journey with Underdog. We discuss the initial hurdles of our first significant partnership, sharing insights on seizing opportunities and presenting our best selves, regardless of circumstances.

The conversation turns to the core philosophy of building a business through community, emphasizing the importance of relationships over mere product movement. Hear about the unexpected call to compete in the DEKA race, where Joey secured 3rd place in the Ruck division, exemplifying the spirit of embracing challenges.

The episode also explores personal sacrifices and the relentless drive needed to push a startup forward, concluding with a light-hearted discussion on what Underdog's theme song might be. Join us for an episode filled with personal stories, professional insights, and the ethos that defines being an underdog.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of Behind the Underdogs, we sit down with Mavrick Rizy, who shares his personal trials and triumphs on and off the baseball field. From the influence of his older brother as a lifelong role model to the mental and physical challenges of recovering from multiple injuries, Mavrick opens up about the highs and lows of his athletic career. He emphasizes the importance of not specializing too early in sports, the role of strong competitors in driving his ambition, and how some days you feel great, and some days you can feel like a "newborn giraffe." Throughout his journey, Mavrick reflects on the crucial support of his family and the belief that everything happens for a reason. Join us for an inspiring conversation about resilience, identity, and the unyielding pursuit of one's goals.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of the Underdog Podcast: Behind the Business, we discuss the period before launching Underdog Energy. From marketing strategies to build awareness and urgency for launch day to the day of launch and everything in between. We dive into some stories, adversities, and plans to have the most successful launch possible.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.

In this episode of Underdog Podcast: Behind the Business, we dive deep into the wild journey of our first production of Underdog Energy in Georgia. We recount the non-stop hustle that had us recording a podcast at 1:30 in the morning, grabbing food at 3 AM, and catching a quick 45-minute nap before heading to production at 4 AM. After overseeing production and having the product in our hands for the first time, we powered through a full body workout for the launch photoshoot before making our way back to the airport. Tune in to hear the behind-the-scenes chaos, the adrenaline-fueled schedule, and the relentless drive that fuels Underdog Energy. There's also plenty of lessons learned throughout.

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You can follow us on social media @underdog_brand on Instagram, @underdog_brand on TikTok and The Underdog Brand on YouTube where we share podcast snippets, athletic research, and our products.

Visit our website to shop clothing and our performance drink, Underdog Energy.

Thanks for letting us share inspiring stories with you! Make sure to leave us a review and rating, it is very much appreciated! Most importantly, share with a friend that needs to hear this story.

Support the Show.