Showing titles in Business Development & Entrepreneurship

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.

Growth has been both an unspoken and an explicit aim of our individual and collective striving. It governs the lives of microorganisms and galaxies; it shapes the capabilities of our extraordinarily large brains and the fortunes of our economies. Growth is manifested in annual increments of continental crust, a rising gross domestic product, a child's growth chart, the spread of cancerous cells. In this magisterial book, Vaclav Smil offers systematic investigation of growth in nature and society, from tiny organisms to the trajectories of empires and civilizations.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

In Change Proof, business and personal development expert Adam Markel shows how you can move beyond managing change to actively embracing it—and actually using times of uncertainty, crisis, and chaos to create opportunities and stimulate positive growth. You'll learn how to choose change before it chooses you, what it takes (and what it means) to become truly change proof, and how to leverage your relationship to change. This book will help you take the art and science of resilience to the next level—and look forward to future and all the changes it will bring.

The Wealthy Franchisee pulls concepts from cognitive behavioral therapy, brain science, interviews, and Scott Greenberg's firsthand experience as a franchisee to help listeners replicate the mental habits, tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance. Listeners will learn how to:

¿Quiere un libro que no solo le dé los conocimientos básicos de los fundamentos de la contabilidad, sino que también le proporcione valiosas formas de gestionar su negocio y sus finanzas como un profesional? Esta guía fácil de entender le proporcionará conceptos y métodos claros que le ayudarán a pensar como un contable y le enseñarán a ponerlos en práctica en su pequeña empresa.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Do you want to be a transformational coach, powerfully supporting your clients in their journey from where they are today to where they have only dared dream of until now? This Is Coaching was written to help you unlock your full potential as a coach, wherever you are along the path.

Drawing on his decades of experience working with small-business owners, Michael Gerber adds to his mega-selling E-Myth series with The E-Myth Attorney, a one-of-a-kind system for transforming an attorney’s practice into a business positioned for long-term growth.

Pragmatikus eszközök, történetek és javaslatok, hogy egy más módon hozz változást az üzletedbe.

How would you like to achieve unimaginable success, attain unspeakable wealth, and be successful in life and relationships? Listen to this digitally mastered collection and learn how you can enjoy the life that you want, experiencing all of the success and happiness that you envision, by controlling and managing your thoughts and actions.

Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. This is the tale of technology’s most pressing and controversial revolution, as told through fascinating characters chasing unimaginable stakes in the race to space.

Get the real guidance you need to create and build your first start-up company from founders who have been there many times before. 

Whether you want to leave a dead-end job, heal a relationship, grow a business, master your money, or just find two free hours in your day, Everything is Figureoutable will train your brain to think more positively and help you break down any dream into manageable steps.

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs.

Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk. It introduces the new concepts of market flow visualization and the line of probability, pioneering the safe course, and analytically supported intuition.

If you want your business or organization to run well, this leadership book, adapted from the Official Army Leadership Manual, is the book for you. There are three keys to being a leader: be, know, do. Who a leader is (including values, such as loyalty and integrity), what a leader knows (about the world, about herself or himself), and what a leader does (actions) are all vitally important.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

Your complete step-by-step guide to starting a profitable senior concierge service in just 30 days. With over 50 million seniors over 65 in the U.S. alone, the demand for senior concierge services is skyrocketing. As seniors age, they need more help with many of the daily activities younger folks take for granted, like running errands, pet care, household management and dozens of other tasks. If you have a "can-do" attitude, common sense and compassion for elders, you will do well in this business. A senior concierge services offers you: A flexible schedule. Be your own boss. A recession-...